- Is it a complex product? Is it required special storage? What type of product? It is important to analyze the product itself, for example, if the bar goods products is perishable, it will need the shortest and most direct distribution channel. In this case, less intermediaries is best. Customer
- How are the customers? How much do they buy? Knowing the type of customer, understand their needs, and know where they are willing to buy the new product, are important information to chose the best way to distribute the product. The distribution reflects the end user’s buying habits. Individual consumers have different needs and buying habits than B2B customers.
- Is it geographically spread? How are and where is the competition? What distribution channel the competition uses? Bigger the city, easier to sell direct to the consumer, on the other hand, more wide spread the stores more intermediaries needed. Business
- What is the size of the company? What are the marketing objectives of Chocoberry? I would...