Introduction Customer Relationship Management (CRM) is an important part of any companies ’ sales mix. As part of a sales mix‚ companies must have a strong sales team; a well planned and executed marketing strategy‚ and a method to record pertinent information to manage customer relations. A CRM system is an important part in any company. They have a variety of uses from holding basic information such as names and address‚ to holding other information including relationship history‚ contract information
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commercial truck rental‚ leasing‚ car sales and related needs of our customers and‚ in doing so‚ exceed their expectations for service‚ quality and value.” (Enterprise Rent-a-Car‚ 2007) Enterprise strategy to achieve and fulfill its mission started by Jack Taylor’s simple philosophy: “Take care of your customers and employees first‚ and profits will follow.” The key elements of Enterprise Strategy are: Strive to earn customers’ long-term loyalty by working to deliver more than promised‚ being honest
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The AT&T Customer Rules! 1. TAKE OWNERSHIP AND SHOW WE CARE We value our customers‚ and we let them know it by all we do. * We are friendly and courteous to all customers and treat them with respect. * We take personal responsibility for meeting each customer’s needs and demonstrate to our customers that we value them. 2. BE RESPONSIVE AND DELIVER We listen to customers and deliver with speed. * We are attentive to our customers and recognize that their time
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The customer is always right is usually wrong. In my line of work I see this every day. I am a manager at an outlet store and dealing with customers is my number one priority. There are all kinds of customers‚ some will make you happy‚ some will make you scream or some will just be okay. Customers sometimes do not realize that our job is to help them the best way we can. I believe that some of the customers are abusing the “customer is always right‚” because they know that the company does not
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Customer satisfaction of mcD Intro. The topic is selected to analyze the satisfaction levels of the customers towards McDonald’s products. The topic is aimed at understanding the consumer’s satisfaction. 2) Introduction to McDonalds Corporation :- McDonald’s Corporation is the world’s largest chain of FAST FOOD RESTAURANTS‚ Serving nearly 58 million customer dalily. It was started by two brother Dick and Mac Donald in San Bernardino‚ California in 1940. McDonald’s Restaurants are found in more
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A STUDY ON CUSTOMER RELATIONSHIP MANAGEMENT RASTRIYA ISPAT NIGAM LIMITED VISAKHAPATNAM A project Report submitted for the partial fulfillment of the requirements for the award of “Master of business and administration” BY B. Naga Durgarao Reg no. 12H41E0013 ---------------- Under the guidance of Mr. M. Vijay kumar Sr. Manager (Marketing) FACILIATED BY SRI
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business. Product is replaced by Customer: You have to study consumer wants and needs and then attract consumers one by one with something each one wants.It is to create a custom solution rather than pigeon-holing a customer into a product. Pricing is replaced by cost‚ reflecting the reality of the total cost of ownership. Many factors affect cost‚ including but not limited to the customers cost to change or implement the new product or service and the customers cost for not selecting a competitors
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Management and Control Group Assessment The Customer Perspective This perspective focuses on performance targets as they relate to customers and the market. It covers customer growth and service targets as well as market share and branding objectives. Typical measures and Key Performance Indictors (KPIs) include customer satisfaction‚ service levels‚ net promoter scores‚ market share and brand awareness. Critical Success Factor (CSF) These refer to particular areas or issues which are important
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Examiner PROJECT REPORT ON “” GROUP MEMBERS:- UNDER THE GUIDANCE OF Customer Data Entry 1 ACKNOLEDGEMENT It gives us great pleasure in presenting this project titled “CUSTOMER DATA ENTRY”. We are pleased with our collage’s teaching & non teaching staff members‚ who have been very much helpful
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Importance of Superior Customer Service Delivering superior customer value can mean many different things for different organizations. Customer service in itself is becoming one of the quickest and most effective marketing tool in which many companies can focus energies at minimal cost. Organizations that heavily emphasize their customer service support systems are much more likely to endure and succeed when compared to competitors who focused mainly on offerings such as lower prices‚ quicker service
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