Importance of Customer Service

Topics: Customer service, Marketing, Customer Pages: 1 (275 words) Published: July 15, 2011
Importance of Superior Customer Service
Delivering superior customer value can mean many different things for different organizations. Customer service in itself is becoming one of the quickest and most effective marketing tool in which many companies can focus energies at minimal cost. Organizations that heavily emphasize their customer service support systems are much more likely to endure and succeed when compared to competitors who focused mainly on offerings such as lower prices, quicker service, etc. I think it’s critical for new businesses differentiate themselves from their major competitors, and this can be achieved by having easily accessible customer service support systems with high-quality, reliable, and friendly service. Also, with the direction of our functioning business environment as a whole, it’s important for business owners to take advantage of innovative ideas and modern technology offered by information systems technologies. I think it’s key for new organizations to acquire fast and effective ways to interact with their customers, such as live chats and other programs tailored to their customer’s needs, such as web conferencing or online customer service correspondence. In my experience, customer service is achieved to its highest degree when the customer chooses to utilize an organizations product or service again because of the customer service experience that was had initially. Businesses may not be aware of the value and strength that exists amongst team members and their interactions with customers. My organization implements trainings on a regular basis as a mean for employees to gain knowledge regarding best practices in customer service, during working hours and at no expense. Programs such as this encourage staff to play as “team”.
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