PEST ANALYSIS What is PEST Analysis? A PEST analysis is used to identify the external forces affecting an organization .This is a simple analysis of an organization’s Political‚ Economical‚ Social and Technological environment. A PEST analysis incorporating legal and environmental factors is called a PESTLE analysis. It is very important that an organization considers its environment before beginning the marketing process. In fact‚ environmental analysis should be continuous and feed
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tais como: clientes externos‚ agentes e distribuidores‚ fornecedores‚ a competição‚ etc. 3. Factores macro-ambientais‚ tais como: Poderes Políticos (e legais)‚ poderes económicos‚ Sócio-cultural e Tecnológicos. Estes são conhecidos como factores PEST. [pic] Factores Políticos A área política representa enorme influência sobre as regras empresariais‚ e o poder de compra de clientes e outras empresas. Você sempre deve considerar factores como: 1. Quanto estável é o ambiente político? 2. Poderão
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Pest Analysis On Unilever - December 2nd‚ 2010 ________________________________________ Unilever is an Anglo-Dutch multinational corporation that owns many of the world’s consumer product brands in foods‚ beverages‚ cleaning agents and personal care products. Unilever is a dual-listed company consisting of Unilever N.V. in Rotterdam‚ The Netherlands and Unilever PLC in London‚ United Kingdom. This arrangement is similar to those of Reed Elsevier and Royal Dutch Shell prior to their unified
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PEST analysis A PEST analysis is used to identify the external forces affecting an organisation .This is a simple analysis of an organisation’s Political‚ Economical‚ Social and Technological environment. A PEST analysis incorporating legal and environmental factors is called a PESTLE analysis. Political The first element of a PEST analysis is a study of political factors. Political factors influence organisations in many ways. Political factors can create advantages and opportunities for
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A LEVEL OF ACHIEVEMENT BUSINESS STUDIES A LEVEL RESOURCES. Issue 3 Sept 2004 Page 1 PEST Analysis A PEST analysis examines the Political‚ Economic‚ Social and Technological environments that affect industries and companies. (PEST analysis is also known STEP analysis). It is now recognised by marketing professionals that in the longer term survival and success of a business is dependant upon the external environment a business operates within. It is not enough to say we have the right marketing
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“Finger lickin’ Good”‚ and the old man with white suits hand holding a black color crutch. Nowadays‚ we can see KFC in any shopping centre‚ or some popular location. We can get service or their product easily‚ it really convenient. I want to conduct a PEST analysis of this company. First I have to cover the history of KFC‚ and hat services and products that KFC provide. History of KFC KFC‚ Kentucky fried chicken is born at year 1950 at a remarkable pace from one road side restaurant into an internationally
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PEST Analyses A PEST analysis (also sometimes called a STEP‚ PESTLE or STEEP analysis) looks at the external business environment. PEST stands for Political‚ Economic‚ Sociocultural and Technological. Technological factors in this case‚ include ecological / environmental aspects - the second E in STEEP and PESTLE‚ while legislative factors are included under Political (the L in PESTLE). The analysis examines the impact of each of these factors (and their interplay with each other) on the business
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Pest analysis: The following pest analysis has been created for three markets separately. Pest analysis stands for political‚ economic‚ socio-cultural and technological environment. Use of the pest analysis guides our company to work according to the changes taking place in these categories. Moreover good use of the analysis assist the company to avoid taking action that is condemned to failure from the outset‚ for reason beyond its control. The following is a pest analysis created for the
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The PEST or PESTLE Analysis templates PESTLE analysis template Other than the main headings‚ the questions and issues in the template below are examples and not exhaustive - add your own and amend these prompts to suit your situation‚ the experience and skill level of whoever is completing the analysis‚ and what you aim to produce from the analysis. The context upon which a PESTLE analysis is undertaken can help to determine how to interpret facts and information discovered. |PEST/ PESTLE Analysis
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Q) On the basis of PEST analysis launch a Pakistani product in Belgium? In order to launch a Pakistani product in foreign country we have to look macro economic conditions of that country. There are different accept and measurement. As to market Pakistani product certain thing are important for instance culture‚ area‚ age‚ group‚ buying power‚ availability of raw material etc. Macroeconomic play vital role to sell a product in any country of the world. In macroeconomic PEST analysis is very important
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