Pest of Kfc
1.0: introduction
Kentucky fried chicken also knows as KFC, the world most large and well knows fast food restaurant that have more than 10 thousands locations worldwide in more than 80 countries. People from younger age to older age also know the slogan of KFC, which is “Finger lickin’ Good”, and the old man with white suits hand holding a black color crutch. Nowadays, we can see KFC in any shopping centre, or some popular location. We can get service or their product easily, it really convenient. I want to conduct a PEST analysis of this company. First I have to cover the history of KFC, and hat services and products that KFC provide.
History of KFC
KFC, Kentucky fried chicken is born at year 1950 at a remarkable pace from one road side restaurant into an internationally renowned restaurant chain. KFC is founded by Harland Sanders in Corbin, Kentucky. He was born on a small farm in Henryville, Indiana, America, in 1890. Sanders open his first restaurant in a small front room of a gas station in Corbin, Kentucky. He had names the dining area as “Sanders Court & Café.”
In year 1936, Kentucky Governor Ruby Laffoon makes Sanders an honorary Kentucky Colonel in recognition of his recognition of his contributions to the state’s cuisine. Sanders also developed a unique, quick method of spicing and pressure – frying chicken. Finally, the business growth exceeded until he cannot handle, so he sold it to a group of people formed the Kentucky Fried chicken.
In 1964 Sanders sold Kentucky Fried Chicken to an investor group headed by John Y. Brown, Jr. and Nashville financier John (Jack) Massey that Colonel Sanders still was Kentucky Fried Chicken Goodwill Ambassador for helping and giving suggestion. Sanders Colonel died in 1980 he was 90 year old. Although he is no longer with us, his philosophies of hard work and excellent service we provide to our customers will always be a part of KFC tradition.
Products and services
The main product of KFC of cause
Kentucky fried chicken also knows as KFC, the world most large and well knows fast food restaurant that have more than 10 thousands locations worldwide in more than 80 countries. People from younger age to older age also know the slogan of KFC, which is “Finger lickin’ Good”, and the old man with white suits hand holding a black color crutch. Nowadays, we can see KFC in any shopping centre, or some popular location. We can get service or their product easily, it really convenient. I want to conduct a PEST analysis of this company. First I have to cover the history of KFC, and hat services and products that KFC provide.
History of KFC
KFC, Kentucky fried chicken is born at year 1950 at a remarkable pace from one road side restaurant into an internationally renowned restaurant chain. KFC is founded by Harland Sanders in Corbin, Kentucky. He was born on a small farm in Henryville, Indiana, America, in 1890. Sanders open his first restaurant in a small front room of a gas station in Corbin, Kentucky. He had names the dining area as “Sanders Court & Café.”
In year 1936, Kentucky Governor Ruby Laffoon makes Sanders an honorary Kentucky Colonel in recognition of his recognition of his contributions to the state’s cuisine. Sanders also developed a unique, quick method of spicing and pressure – frying chicken. Finally, the business growth exceeded until he cannot handle, so he sold it to a group of people formed the Kentucky Fried chicken.
In 1964 Sanders sold Kentucky Fried Chicken to an investor group headed by John Y. Brown, Jr. and Nashville financier John (Jack) Massey that Colonel Sanders still was Kentucky Fried Chicken Goodwill Ambassador for helping and giving suggestion. Sanders Colonel died in 1980 he was 90 year old. Although he is no longer with us, his philosophies of hard work and excellent service we provide to our customers will always be a part of KFC tradition.
Products and services
The main product of KFC of cause
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