1.0 Company Background “Pensonic Holdings Berhad is a company which engaged in the manufacture‚ assembly‚ sale and distribution of electrical and electronic appliances in Malaysia. It is founded in 1965 by Dato’ Sri Chew Weng Khak in Balik Pulau‚ Penang. Today‚ Pensonic has established its business presence in 27 countries worldwide. ” 1 Pensonic Holdings Berhad is a family-owned business that carrying bureaucratic management as Dato’ Sri Chew Weng Khak is the executive chairman‚ Chew Chuon Jin
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Company Pensonic Holdings Berhad is an investment holding company. The Company is principally engaged in the manufacture‚ assembly‚ sale and distribution of electrical and electronic appliances. It operates in Malaysia‚ China (including Hong Kong) and Singapore. The PENSONIC Group is founded by Dato Chew Weng khak‚ who started business as a selling appliances trading in 1965‚ as a sole proprietor‚ which was a retailer for electrical appliance at Balik Pulau‚ Penang. The name PENSONIC‚ was coined
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PENSONIC HOLDINGS BERHAD Pensonic Holdings Berhad is an investment holding company. The Company is principally engaged in the manufacture‚ assembly‚ sale and distribution of electrical and electronic appliances. It operates in Malaysia‚ China (including Hong Kong) and Singapore. The Group had it is beginnings in 1965‚ with a company named Keat Radio and Electrical Corporation‚ a sole proprietor business‚ which was a retailer for electrical appliance at Balik Pulau‚ Penang. As business improved
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Keat Radio Co. Sdn Bhd. Then in 1982‚ Pensonic Sales & Service Sdn. Bhd. was set up with various branches throughout the country to accommodate the increase in business. As business improved and progressed‚ the company started to import all types of audio and visual products from the Original Equipment Manufacturer (OEM) and marketed them under the “PENSONIC” brand name. It was later then registered under the trademark no. 84/01379 up 1984. In 1988‚ PENSONIC started to manufacture and assemble its
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1. INTRODUCTION Pensonic Holdings Berhad is a Malaysian company from Penang that produces electrical appliances for consumer use. For the time being‚ approximately 20% of the products are exported to Singapore‚ Brunei‚ Thailand‚ Sri Lanka‚ India‚ Indonesia‚ Philippines‚ China‚ Hong Kong‚ UAE Dubai‚ Yemen‚ Egypt‚ Kuwait‚ Jordan and Qatar. The remaining of the products is mainly sold in the local market. Although the company already exports their products to China‚ there is potential
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APA citations to support your statements‚ explain what a PEST table is and why it is important to an organization (1-2 paragraphs). Pest Analysis is a frame work that strategy consultants uses to scan the mirco environment in which the firm operates. (Value Based 2013) PEST is Political‚ Ecomonic‚ Social factor and Techonolgies factors. Companies will use this in workshops and it will make the managmenets brainstorm techniques using PEST for strategic plannings‚ marketing planning or development
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& Structure of Lesson Business Environment • • • • What does the business environment comprise? Use of PEST analysis Influences and drivers for change Glocalization Title of Slides Learning Outcomes At the end of this lesson‚ you should: Understand the nature of the business environment which includes ; • What does the business environment comprise? • Use of PEST analysis • Influences and drivers of change • Glocalization Title of Slides OPENING QUESTION WHERE
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PEST ANALYSIS Stationary Businesses do not operate in a vacuum. The stationary business world is dynamic and to achieve competitive edge we should need to understand the dynamics of stationary industry and business . Our Organizations face problems from external factors which can affect products‚ policies‚ people and profits. To understand and evaluate external factors‚ we undertake what is called a PESTEC Analysis. * Political factors that affect businesses include new legislation such as the
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PEST ANALYSIS Political- Hong Kong is politically stable‚ there would rarely be any political factors that will interrupt and slow down the company’s growth. Hong Kong doesn’t have goods and services tax so this allows McDonalds to have lower expenses and they can maximize their profit. The international operations of Mcdonald’s are highly influenced by the individual state policies enforced by each government. Economic- The economic collapse has caused Hong Kong to enter the recession stage in
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of art European air hub at Leipzig/Halle Airport in Germany. In this document I will be covering both a PEST and SWOT analysis of DHL as a company. PEST Analysis of DHL‚ the PEST itself looks into the Political‚ Economic‚ Social and Technological Factors of a company and its marketing environment. Focusing on the internal environment‚ micro-environment and the macro-environment. Using a PEST analysis should always be considered when entering a new market‚ Launching a new product or service‚ considering
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