Pensonic Company Profile

Only available on StudyMode
  • Topic: Small appliance, Major appliance, Home appliances
  • Pages : 2 (636 words )
  • Download(s) : 299
  • Published : April 2, 2011
Open Document
Text Preview
The Group had its beginnings in 1965, with a company named Keat Radio & Electrical Co., a sole proprietor business, which was a retailer for electrical appliance at Balik Pulau, Penang. As business improved, another shop was set up at 143- 145, Perak Road, 10150 Penang, which was previously the Head Office for Keat Radio Co. Sdn Bhd. (KRC). In 1976, Keat Radio & Electrical Co. went into import, export and wholesaling of electronic and electrical house hold appliances such as audio and visual items like portable radio cassette, transistor radios, black and white televisions etc. The sole proprietor business was subsequently incorporated into a private limited company in 1977 under the name of Keat Radio Co. Sdn Bhd. Then in 1982, Pensonic Sales & Service Sdn. Bhd. was set up with various branches throughout the country to accommodate the increase in business. As business improved and progressed, the company started to import all types of audio and visual products from the Original Equipment Manufacturer (OEM) and marketed them under the “PENSONIC” brand name. It was later then registered under the trademark no. 84/01379 up 1984. In 1988, PENSONIC started to manufacture and assemble its own products under the brand, "PENSONIC". Amongst the products manufactured then were slow cookers, table fans, blenders, thermo- flasks and hair dryers. Since then, PENSONIC has emerged into producing high quality household appliances throughout the country. The name PENSONIC was meaningfully created by its founder, Dato' Seri Chew Weng Khak. PENSONIC was coined from two different words: "PEN" for the Penang and "SONIC" for sound. PENSONIC means, "sound from Penang". The brand name has the distinction of being Malaysia’s very first local branded electric home appliance to be marketed. PENSONIC HOLDINGS BERHAD, now with its subsidiaries is principally engaged in the manufacturing, assembling, wholesaling and trading of electronic and electrical products under the...
tracking img