Preview

Bang & Olufsen

Powerful Essays
Open Document
Open Document
2729 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Bang & Olufsen
BANG & OLUFSEN -GETTING YOUR BANG FOR YOUR BUCK
When a Bang & Olufsen customer buys one of their products, they get much more than just a sophisticated box, they get a unique experience（emotion）. Bang & Olufsen (www.bang-olufsen.com) is a Danish manufacturer of state of the art, hi-fidelity(高保真的) home entertainment systems. Through the years, as other successful European electronics manufacturers have been decimated by market forces such as Ferguson, Grundig, and Telefunken, Bang & Olufsen have created 1.their own innovative path to success. The group has turned their performance around by concentrating on the high end（高端的） of the market, turning their back on the mass market and seeking out discerning affluent customers(Price, Status，Self-image), who want quality, performance, simplicity, and elegant design(Reliability ,Durability,Performance, Style/looks). The business is built on design genius and its product development is driven by a half dozen or so creative individuals. Bang & Olufsen are not competing for the general mass market such as Sony, Philips, Panasonic, or Samsung but are fighting for the hearts, minds, and wallets of the rich. The firm now sells an array of home entertainment systems such as speakers, music systems, televisions, speakers, remote controls, telephones, digital media, and car audio systems. Some of these products sell for thousands of pounds.
The company was formed in Quistrup, near Struer, which is in Western Jutland, Denmark. The town has little over 11,000 inhabitants. Since 1925, the company has dramatically evolved. It first focused on the manufacturing of radios, and now it sells a diverse range of audio/visual products. For several decades strong competition from Asian manufacturers has forced the company to change its business philosophy. It now focuses on 2. innovative design(Taste, Performance,Style/looks, Fashion), product excellence, uncompromising quality(Reliability ,Durability),
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Better Essays

    WGU VZT1
    • 2005 Words
    • 8 Pages

    WGU VZT1

    “We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronics solutions.”…

    • 2005 Words
    • 8 Pages
    Better Essays
    Read More
  • Powerful Essays

    Two Year Plan
    • 9551 Words
    • 39 Pages

    Two Year Plan

    Our mission is to continuously provide our customers with quality durable goods at the lowest possible prices in the market. Our company has been in business for four years and we operate in three domestic locations in Merica and in one foreign location in Sereno. Our production plants are located in Merica 1 and in Sereno. To strategically excel in the competitive global market, we constantly strive to improve our customer satisfaction…

    • 9551 Words
    • 39 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Marketing Plan Phase 1
    • 1309 Words
    • 6 Pages

    Marketing Plan Phase 1

    The introduction of any new product can be and intense process for any company. The Sony organization is a large world wide corporation that since its inception has proven to work towards electronics innovation. The new product that Sony is reviewing is the Sono-stick and prior to the development of this product several items will be reviewed; the overview of existing organization, a description of the product, the importance of marketing, SWOT analysis and the market research approach. The full marketing plan for this product will be enhanced by obtaining a full understanding of the product, its strengths and weaknesses and the research needed to identify if there is a viable marketplace in which to produce and sell the Sono-stick at a profitable rate within the Sony family.…

    • 1309 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Team Paper Week 5
    • 1830 Words
    • 8 Pages

    Team Paper Week 5

    For almost 80 years the New Wave Corporation has been dedicated to producing the most efficient sound systems in the world. With such a diverse market they have strived to conquer all types of interests. Currently, New Wave has become the leading global market in high-tech electronics manufacturing and digital media. Through reliable services, products, and talented people taking a responsible approach to global citizenship and business, New Wave has taken the world to imaginative new direction.…

    • 1830 Words
    • 8 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Brand and Roy Morgan
    • 14492 Words
    • 58 Pages

    Brand and Roy Morgan

    Bang & Olufsen is one of the oldest manufacturers of home entertainment in the world. It is a Danish company and the products are often seen as synonymous with good design of technology based products. The technology itself is rarely groundbreaking but the quality of materials and the user interfaces are second-to-none. Being possibly the only manufacturer that produces its own audio and video products “under the one roof” has given Bang & Olufsen a huge advantage in the area of audio/video integration. The company itself is very small, employing fewer than 3000 people in its research and development, manufacturing and marketing divisions. Most retailing of the product is carried out through an independent dealer network. The product range is small and the prices are generally seen as high. The company has won innumerable design awards and its products appear in the industrial design collections of museums all over the world. That it has managed to survive at all is testament to the clarity of the vision laid down by its founders in 1925 – that quality was to be the driving force behind everything that the company does. Bang & Olufsen (Australia) Pty Ltd is a wholly Australian owned and independent agent for Bang & Olufsen in Denmark and has been since the mid sixties.…

    • 14492 Words
    • 58 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Radio Shack Accounting Scandal
    • 2635 Words
    • 11 Pages

    Radio Shack Accounting Scandal

    The company was started as Radio Shack in 1921 by two brothers. They are Theodore and Milton Deutschmann who wanted…

    • 2635 Words
    • 11 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Lands End Case Analysis
    • 1341 Words
    • 6 Pages

    Lands End Case Analysis

    The company has come a long way from 1963 were they sold racing sailboat equipment as well as duffle bags, rain gear, and other various pieces of clothing’s from a basement in Chicago, Illinois. When they founder their business it was just a couple of guys now the company has grown worldwide with over 4,900 employees and over 290 stores (Casper, 2010).…

    • 1341 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Good Essays

    Best Buy Case Study
    • 1158 Words
    • 5 Pages

    Best Buy Case Study

    Best Buy is the world’s largest consumer electronic retailer with over $40 billion in revenue, 1,300 stores and 150,000 employees at the end of 2008 with a US market share of 21% (1). Best Buy’s humble beginnings go back to 1966 in Saint Paul Minnesota where a small audio specialty store named The Sound of Music was opened. Over the course of the last 43 years the world of consumer electronics have changed tremendously, but the one thing that has been successful in the growth of the company is Best Buys approach to meeting the consumer’s needs.…

    • 1158 Words
    • 5 Pages
    Good Essays
    Read More
  • Better Essays

    General Electric Case Analysis
    • 1254 Words
    • 6 Pages

    General Electric Case Analysis

    The problem that GE faces is creating an emotional impact and connection with potential customers in order to stimulate an interest to purchase its brands. Numerous products are bought, not because of intellectual reasons like price or quality, but because of emotional needs and wants. Consumers’ decisions are made with emotions and they justify with logic to support that way of thinking. GE needs to convince potential buyers that these appliances are a necessity for safety, security, and convenience. Certain feelings and emotional drivers need to be triggered so that people will feel happy, comfortable and complete if they buy. The products they are exposed to in stores and on different forms of advertisement need to make them feel safe with knowledge they are getting good value. GE needs to produce this value in its appliances, but receive a higher price with this emotional connection.…

    • 1254 Words
    • 6 Pages
    Better Essays
    Read More
  • Good Essays

    Causes of the Downfall of Betamax
    • 988 Words
    • 4 Pages

    Causes of the Downfall of Betamax

    When a company introduces a new product, there is never a guarantee that it will be a hit with the public. Some variables such as determining the proper target market, packaging, advertising, and product quality all affect the eventual outcome of how successful a new product will be. According to Robert McMath of the Failed Products Museum, only about five percent of new products actually end up on store shelves (Jerome, 2000). Some additional factors that can be attributed to a new products failure are: it offered no advantage over the existing brands currently on the market, little or no interest from retailers to carry the product, lack of brand identity in an image driven category, ignorance of buyer behaviors, and misleading positioning of the products goal (Gruca, 2003). This paper will look at Sony Betamax, the evolution of the product, the demise of the product and what Sony could have done differently to make it a success.…

    • 988 Words
    • 4 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Advertising Slogans
    • 4445 Words
    • 18 Pages

    Advertising Slogans

    • "Is it live, or is it Memorex? " ~ Memorex video cassettes, 1970s or 1980s on…

    • 4445 Words
    • 18 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Steinway & Sons
    • 431 Words
    • 2 Pages

    Steinway & Sons

    The Selmer Company, new owners of Steinway & Sons, must decide whether or not Steinway should continue to focus on its high-end, niche strategy of being the preeminent maker of high quality vertical and grand pianos or do a 360 and take on a bold and aggressive approach. For several years now, Steinway’s brand and reputation had suffered due the popularity of electronic keyboards, expansion of their dealer network and some modernization methods to the manufacturing of the product. As a result, poor executive management and poor customer service ensued, potentially damaging the Steinway brand irreparably. Experienced C-Level executives must be appointed to help guide the organization in the proper direction. Distribution channels must be reexamined to determine if there is an opportunity for expansion into new markets domestically and internationally. Promote the uniqueness in sound of each Steinway piano by leveraging existing relationships with current professional musicians, major music schools and conservatories and aggressively seek to forge relationships with current professional musicians; devise a strategy to convert those affiliated with competitors (i.e. Yamaha). Expand the Concert and Artist program to include retail, hospitality and entertainment properties. Create partnership tie-ins and product placement opportunities for motion pictures, television, music videos and nationwide retail and hotel chains like Nordstrom and Ritz Carlton. The new ownership must immediately reestablish credibility and the mission of the Steinway brand. A brand strategy consisting of a complete domestic brand re-launch. The mission and the vision of Steinway and Sons under the Selmer Company must be communicated and adopted from all persons affiliated with the organization, from the production floor to the boardroom floor. The Steinway brand cannot be lumped in with the other musical instruments that fall under the Selmer Company umbrella. Much of this can be…

    • 431 Words
    • 2 Pages
    Good Essays
    Read More
  • Powerful Essays

    NV Philips Case Study.
    • 1231 Words
    • 5 Pages

    NV Philips Case Study.

    The first element is that of the existing competition. Philips' market for their products are elevating domestically and emerging internationally, however the environment in which it operated in for both of these markets is highly competitive. The way in which the products are perceived had changed over the last decade may have been seen as a luxury by the domestic markets are now seen as becoming more and more a necessity as technology moves into the home internationally. According to Cahners, the name Philips s is well known, indeed it is ranked as the global brand leader in electronics Cahners Research and in terms of Inter-brand's World's Most Valuable Brands 2000. However, there are also some problems with this and the way that it has been competing and brand awareness alone does not create sales, socially in a market where there is firm competition.…

    • 1231 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Case Study Analysis of Panda Bear Toys, Caribou Toys and Grizzly Bear Toys
    • 1719 Words
    • 7 Pages

    Case Study Analysis of Panda Bear Toys, Caribou Toys and Grizzly Bear Toys

    It is a family-run business which has been producing high-quality and expensive nostalgic wooden toys for over 50 years. The products, targeting at both children and parents, are distributed via up-market retailers and department stores. It strives to continually improve the quality of its existing products and does not focus greatly on developing new product. The business strategy of it is to sustain its competitive advantage by differentiating itself in terms of high product quality, superior customer services and unique product feature which is ‘nostalgic’ focus. Its challenges include how to maintain the high quality of products and services: how to source and retain the skilled labor, e.g. craftsmen, how to expand production capacity to…

    • 1719 Words
    • 7 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Black and Decker
    • 515 Words
    • 2 Pages

    Black and Decker

    Although B&D has a strong brand penetration and good quality products (tested), in this particular segment (Professional-tradesmen), competitors such as Milwaukee and Makita had a better quality perception than B&D. If we compare this market segment versus the Professional-Industrial and Consumer segments we can state that B&D has a powerful branding for home consumers explained by its vast history and leadership. Obviously this is supported by good services, quality products, variety and large distribution channels like for example: Kmart, Wall-mart and other country/region wide hardware stores. In addition, B&D leadership at the Professional-Industrial segment relies in a historically excellent service to customers which are corporate/mid and small business which the end-user is an employee and normally do not have the right or power to decide whether to buy the product or not.…

    • 515 Words
    • 2 Pages
    Satisfactory Essays
    Read More

Related Topics