families have sent their children overseas to study. The idea of going overseas for the education is an exciting prospect for many people. But while the overseas education may offer some advantages‚ it is probably easy to bring some disadvantages because of the difficulties a student inevitably encounters living and studying in a different culture. Then‚ what are the pros and cons of overseas education? The main advantage of overseas education is academic ones. Overseas education offers many good foreign
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Overseas study – a common tendency in Vietnam but is it as good as it looks? 1. Introduction Recent years witnessed a increasing of number of study overseas. Especially after Vietnam joining WTO‚ students have more and more tendency to study abroad. The Vietnamese economy magazine provided the figure of 50 000 – the number of student study overseas count until 2007. In U.S‚ the amount of visa issued for Vietnamese student increase 54%‚ while in Canada rise significantly 90%. They can
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1.Executive Summary This marketing plan mainly describes Nike future development strategies and goals. This report will include the situation analysis‚ market-product focus‚ the detailed marketing programme and the financial data and projections. In the coming year‚ Nike is going to launch a new product called Nike+ FuelBand‚ which will be marketed in Hong Kong in 2014. The Fuelband allows the wearer to track their physical activity‚ steps taken daily‚ and amount of calories burned. The
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Overseas studying In recent year‚overseas studying is very popular. More and more people go abroad in order to studying. Different people have different ideas on this phenomenon.Some people think that it is no neccersary‚beacause they think that the knowledge in motherland is enough.And learning a foreign language and communicating smoothly with the local people is far from an easy thing at the outset for most people.It also takes time for students to adapt themselves to a new diet， custom，set
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MY INSTROSPECTION ON OVERSEAS EDUCATION ABROAD - This word is like a magnet for everyone. Studying abroad has become a very common phenomenon especially for students of my age‚ which are just glued to it. Every single aspect inclines children and youth towards this marvellous opportunity of studying overseas. To start with‚ the first and foremost advantage of studying abroad is the constant use of the particular language which has been opted by one. No institution in one’s country can be better
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have their own special vision and then putting it into actions‚ that is what Nike did with their famous slogan "Just do it" I would like to talk about Nike ’s company and mainly its famous marketing campaign "JUST DO IT". I will start with a brief overview of the company. Nike is a well known international company specialized in sportswear and sports equipments based in America headquartered near Beaverton‚ Oregon" Nike and Precision Cast parts are the only Fortune 500 companies headquartered in
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internal organizational challenges prohibited the growth of the line. Rigid profit margin expectations handed down by corporate headquarters created an environment that encouraged the sale of Nike’s high-margin products to high-end customers. Regardless of the low cost of the World Shoes‚ they were still slapped with a high profit margin‚ resulting in overpriced products compared to local Chinese products. Second‚ because of the current distribution network and infrastructure that Nike had in place for
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How to overcome crisis in international management Nowadays‚ many firms try to do business abroad to make more profits or get market share. However‚ most of companies have had difficulties in managing the business because of unexpected crises such as national or financial ones. Thus I would like to talk about the type of crisis that we are influenced by and the solutions to overcome these crises with several examples. I will discuss the current issue which happened in South Korea; the effect on
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50219 BBS 3FA CASE SUMMARY & HIGHLIGHTS Formation of Nike In 1958‚ Phil Knight came realised the need of a good American running shoe and started working on his idea. In 1964‚ he along with Bowerman formed an athletic shoe company and called it Blue Ribbon Shoe (BRS) company. In 1971‚ they developed a distinctive trademark and a new brand name and this is how Nike came into existence. Exceptional economic performance Nike grew at an amazingly fast pace with profits growing from $10 million
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Nike 1. Family‚ Household and reference groups 1.1. Reference groups Reference groups are the most important groups to marketers since they affect behavior and purchasing (Rice‚ 1997).Value-expressive influence is one form of reference group influence (Solomon ‚ Bamossy ‚ Askegaard and Hogg‚2006) in which “The individual sometimes feels that it would be nice to be like the type of person that advertisements show using a particular brand”.(Solomon‚ Bamossy‚ Askegaard and Hogg‚2006 p.351).Following
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