A channel of distribution can be defined as the collection of organizational units‚ institutions‚ or agencies within or external to the manufacturer‚ which perform the functions that support product marketing. The marketing functions are pervasive: they include buying‚ selling‚ transporting‚ storing‚ grading‚ financing‚ bearing market risk‚ and providing marketing information. Any organizational unit‚ institution‚ or agency that performs one or more of the marketing functions is a member of a channel
Premium Marketing
PROJECT “AN INFOTAINMENT CHANNEL” SUBJECT: INTODUCTION TO BUSINESS GROUP MEMBERS * MATEEN MAHMOOD BUTT BBA-FA09-072 * M. TAAHA EJAZ BBA-FA09-063 * SYED FAWAD BBA-FA09-138 * ADNAN REHMAT BBA-FA09-007 * ZAHID KHALIL BBA-FA09-153 * HUMAYUN KHALID BBA-FA09-090 CLASS/SECTION: BBA 12-A SUBMITTED TO: MADAM FUKAIHA KAKAKHEL. DATE: 19-12-2009
Premium Business school Management News
Problem Statement The Fashion Channel was a successful cable TV network. It wasn’t long before the network realized that other networks were taking note of its success and beginning to add fashion related programming as well. The Fashion Channel needed to boost segmentation‚ positioning and advertising in order to maintain their current standing. Dana Wheeler was hired to draw on their strengths to help TFC eliminate competitors. TFC realized they need to focus on their target market of women between
Premium Target market Cable television Advertising
My case study is about Clear Channel and how Clear Channel change new media despite economic downturns. My case study will explain how the evolution of Clear Channel progress to be a major media company. Clear Channel the country large Radio Media producer own or control 850 stations in the U.S (Clear Channel.com 2011) The Company’s station engaged listener from all genre of music. Hip-hop‚ Christian‚ to Heavy Metal Clear Channel has created or purchased a station to fit all needs. Clear Channel’s
Premium Radio Marketing Streaming media
Communication Channels Mai Chao Thao MGT 521 May 29‚ 2011 John Farley Communication Channels Global marketing is a major leap for the business at hand; thus‚ it requires the richest communication channel‚ oral communication in the form of a conference. This form of communication is rapid and has a built-in feedback mechanism‚ which will lead to the creation of the most effective marketing strategy (Robbins‚ 2011). Additionally‚ oral communication minimizes
Premium Vice President of the United States Modulation Marketing strategy
Communication channels A large number of cases point out that using communication channels properly would greatly improve the organization in some aspects. Without understanding communication channels‚ on the opposite‚ would have bad effects on the organization. It is not exaggerate to say that communication channels play a significant role in management and good managers will never miss them. In this essay‚ I will generally talk about three different communication channels which are formal channel‚ informal
Premium Management
On June 17‚ 1985‚ The Discovery Channel was launched with $5 million in start-up capital from several investors (including BBC‚ Allen & Company and Venture America). It was initially available to 156‚000 households and broadcasted for 12 hours between 3 p.m. and 3 a.m. About 75 percent of its content had never before aired on U.S. TV. John Hendricks founded the channel and its parent company‚ Cable Educational Network Inc.‚ in 1982. In its early years‚ the channel broadcast some Soviet programming
Premium
Energy of flow in Open Channels Experiment Lecture’s: Dr Robin Wakelin Group Number: 1 Group Members: Omar Abo Madyan‚ Blain Davis‚ Joshua James‚ Alisa Magar‚ Christopher Peckham‚ Tun Soe (15% of module mark) Submission deadline: 12am‚ Monday‚ 28th/January/2013 Student name: Omar Abo Madyan Student ID: 1114107 Abstract The experiment conducted was in order to find the relationship between the specific energy and the depth in an open channel flowing through an undershot
Premium Fluid dynamics Energy Kinetic energy
The Fashion Channel (TFC) is a stand-alone cable channel‚ which was started in 1996. It known to be the only “fashion only” channel‚ with fashion related content 24/7. The majority audience for TFC was women aged 35-54. TFC had done well in 2006 with revenue of 310 million‚ way above their expected revenue. But in 2006 more competitors had popped up on the scene and offered fashion related content. These channels‚ CNN and Lifetime‚ were not fashion only channels‚ but they had segments in their broadcast
Premium Income statement Competitor analysis Revenue
1.1 GENERAL INTRODUCTION Diabetes mellitus‚ often simply referred to as diabetes‚ is a group of metabolic diseases in which a person has high blood sugar‚ either because the body does not produce enough insulin‚ or because cells do not respond to the insulin that is produced. It is a serious‚ lifelong condition. The three main types of diabetes are: Type 1 diabetes results from the body’s failure to produce insulin‚ and presently requires the person to inject insulin. Type 2 diabetes
Premium Blood sugar Diabetes Diabetes mellitus