A clear Channel business trend has been inconsistent in recent year due to economic hardship. Revamping of the model had to change to meet new economic times. Since 2010 Clear Channel has emerge again as a media leader to some a double-digit increase in market share and 5% increase in revenue. (Clear Channel.com 2011) Clear Channel kept up with social trends with Facebook and twitters presence and media trends by creating “iHeartradio” in 2011. The Creation of the applications was launch by a two-day concert in Las Vegas, which has became an iconic event.
The most jaw-dropping statistic that I thought was interesting is Clear Channel owns radio stations in 45 different countries on 5 continents and employs over 110,000 people in the world despite major cutbacks in 2011 and 2012. This company has showed the world its Business Model is success and it works.
Clear Channel has many revenue streams but the major streams are terrestrial and streaming radio, billboard and transportation ads, and entertainment and venue marketing. This strategy made Clear Channel the leader in advertising and launch the company to a level no company in radio can compete.