1. Based on a careful reading of the case answer the following questions and then complete the table below. In the table below, list in column 1 the most important operational (transactional) activities (i.e. day-to-day work) at WNZ Media Corporation as it operates its business and competes in its markets. Then in column 2 describe the information required to enable or support each of those operations-level requirements.
a. Employing the MIS Integrative Framework (posted on blackboard for this Session Assignment), what is the primary business focus/driver of WNZ Media (i.e. operational excellence, customer intimacy, product/service innovation) and why did you make this choice?
The primary business focus/driver of WNZ Media is product/service innovation. The business of print/online media is cutthroat, and companies die every day. In this intense environment, it is evolve or die, so WNZ needs to be constantly on the cutting edge of news technology, social media, not to mention the actual events going on the world.
b. What would be the most important secondary driver/focus for WNZ?
The most important secondary driver/focus for WNZ would be customer intimacy because a good deal of their news material comes from customer submissions. If customers are not happy and do not submit material, or submit material that reflects negatively on WNZ, or do not subscribe and pay a fee to read in an enhanced format, then their entire business model would collapse and they would likely go out of business.
c. Complete the table below (note: provide at least 8 examples):
Key Operations-level (i.e. day-to-day) Business Activities/Transactions | Associated information Requirements| Collecting payment from advertisers| Name of advertiser, dates of contract, amount of money to collect, form of payment| Collecting payment from subscribers| Name of subscriber, dates of membership, cost of subscription, form of payment| Paying employees| Name of employee, salary|
Paying the domain server company | Name of domain server company, dates of contract, cost of contract, form of payment| Collecting money from sale of media releases| Names of media, cost of media, | Producing Video| Details of video to be produced, names of people involved| Editing Written Pieces| Content of written piece, name of author| Identifying opportunities that WNZ might exploit to expand and diversify its business | Future interests of WNZ, cost of potential mergers|
2. For each information requirement you identified in Column 2 of Question 1, explain what types of application software would most effectively enable the management of these information requirements for WNZ Media Corporation. In the last column describe how this investment has improved operations efficiency and/or effectiveness. (note: provide at least 8 examples):
Information Requirement (copy from question 1, column 2)| Enabling Application Software | Operations benefit| Name of advertiser, dates of contract, amount of money to collect, form of payment| Financial, accounting software| Organize all the information in a program where it can be compared and accessed easily.| Name of subscriber, dates of membership, cost of subscription, form of payment| Sales software| Track sales, keep customer information all together, watch trends and profits.| Name of employee, salary| Human Resources software| Keep all employee information confidential and together, along with information about their compensation packages.| Name of domain server company, dates of contract, cost of contract, form of payment| Financial, accounting software| Organize all the information about servers, ISPs in a program where it can be compared and accessed easily.| Names of media, cost of media | Sales Software| Track sales, keep customer information all together, watch trends and profits.| Details of video to be...