A SUMMER TRAINING PROJECT REPORT ON “A Study on Consumer Behavior Towards Online Shopping” SUBMITTED IN THE PARTIAL FULFILLMENT FOR THE AWARD OF DEGREE OF MASTER IN BUSINESS ADMINISTRATION 2013-15 UNDER THE GUIDANCE OF: Ms. SURBHI MALHOTRA ASSISTANT PROFESSOR‚ RDIAS SUBMITTED BY: TARUN GIANCHANDANI ROLL NO. 02680303913_BATCH NO. 2013-15 RUKMINI DEVI INSTITUTE OF ADVANCED STUDIES An ISO 9001:2008 Certified Institute NAAC Accredited Grade A (Approved by AICTE‚ HRD Ministry‚ Govt. of India)
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human behaviour Adorno et al’s (1950) research into authoritarian personality emphasised that early childhood experiences have a strong impact on personality. Rokeach (1960) observed dogmatism as a cognitive function‚ not connected to personality. Bigelow and La Gaipa (1975) highlighted friendship and the interaction with others to be an important influence on behaviour. Biology; the relationship between the brain and the cognitive process ‘language’ is another aspect of influence on behaviour and
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Personality Assessment and Theories Paige Michaud-McClorey BEH 225 February 25‚2011 Tamara Reeves Personality Assessment and Theories There are four main theories of personality. Psychodynamic‚ Humanistic‚ Trait and Social Learning are these traits. Psychodynamic personality can be determined by personal interviews and projective tests. This theory of personality revolves around unconscious thoughts‚ feelings‚ motives‚ and conflicts. It also brings up problems that are repressed from
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Factors That Make Up Individual Personality Traits People are born with their own special traits and personality. This has been a keen interest for many scientists who have always wondered what really is the factor that makes up individual personality traits. The debate on whether human personality is influenced by nature or nurture took place ever since the time of Plato and Aristotle and is still in progress today with many supporting evidence for both sides. Humans may be destined to be bald
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1089/cpb.2007.0023 Personality Traits and Life Satisfaction among Online Game Players LILY SHUI-LIEN CHEN‚ Ph.D.(C)‚1 HILL HUNG-JEN TU‚ Ph.D.‚2 and EDWARD SHIH-TSE WANG‚ Ph.D.3 ABSTRACT The DFC Intelligence predicts worldwide online game revenues will reach $9.8 billion by 2009‚ making online gaming a mainstream recreational activity. Understanding online game player personality traits is therefore important. This study researches the relationship between personality traits and life satisfaction
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never ending process of self study‚ education‚ training and experience backed up with a strong desire and willpower. They grow out of opportunities and projects. What is leadership? Leadership is therefore a process by which a person influences
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Introduction: People really change no matter what they want to be‚ it all depends on their personality if they will be fool or not by such an impressive kind of art that can really convinced the consumers every time they watch or hear about a spectacular advertisements. Advertising is a form of communication for marketing that is used to encourage‚ persuade‚ or manipulate an audience (viewers‚ readers or listeners; sometimes a specific group) to continue or take some new action. Of all the Marketing
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products designed to accommodate numerous lifestyles. Included in their extensive range are products designed for surfers‚ general beach goers‚ skateboarders and the fashion conscious. Comprehensive characteristics of this market are difficult to pinpoint‚ however‚ it is the assumption that the majority of consumers are males and females aged between 12 and 35 years of age. Consumer Need: Social Image Need - the most important need satisfied by Billabong 1.3 CURRENTLY SOLD In the mid 1980’s‚ just over
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Patterns and Children’s influence on Family Decision Making Wut‚ Tai Ming‚* University of South Australia‚ edmundtmwut@yahoo.com.hk Chou‚ Ting-Jui‚ Renmin University of China‚ tchou@mail2000.com.tw Abstract World economy has changed significantly in past decades. Parents usually come out to work and family communication pattern expecting to be changed. The aim of this paper is to investigate the relationship between family communication patterns and children’s influence on family decision making
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MAGAZINE INTRODUCTION In the present study we analysed the way the respondents come to know the magazines at very first. TABLE-9 MAGAZINE INTRODUCTION |Magazine Introduction |No of respondents |Percentage | |Family |14 |21 | |Friends
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