A study on consumer behaviour towards online shopping
A SUMMER TRAINING PROJECT REPORT
ON
“A Study on Consumer Behavior Towards Online Shopping”
SUBMITTED IN THE PARTIAL FULFILLMENT FOR THE AWARD OF
DEGREE OF MASTER IN BUSINESS ADMINISTRATION 2013-15
UNDER THE GUIDANCE OF:
Ms. SURBHI MALHOTRA
ASSISTANT PROFESSOR, RDIAS
SUBMITTED BY:
TARUN GIANCHANDANI
ROLL NO. 02680303913_BATCH NO. 2013-15
RUKMINI DEVI INSTITUTE OF ADVANCED STUDIES
An ISO 9001:2008 Certified Institute
NAAC Accredited Grade A
(Approved by AICTE, HRD Ministry, Govt. of India)
Affiliated to Guru Gobind Singh Indraprastha University, Delhi
2A & 2B, Madhuban Chowk, Outer Ring Road, Phase-1, Delhi-110085.
TABLE OF CONTENTS
Student Declaration i
Certificate from Guide ii
Acknowledgement iii
Executive Summary iv
List of Tables vi
List of Charts vii CHAPTER-1: INTRODUCTION
1.1 About the Industry 2
CHAPTER-2: LITERATURE REVIEW
2.1 About the Topic 14
2.2 Literature Review 33
CHAPTER-3: RESEARCH METHODOLOGY
3.1 Purpose of the Study 42
3.2 Research Objectives of the Study 42
3.3 Research Methodology 42 3.3.1 Research Design 43 3.3.2 Sources of Data 43
3.4 Limitations of the Study 44
CHAPTER-4: DATA ANALYSIS AND INTERPRETATION
4.1 Data Analysis 46
CHAPTER-5: FINDINGS & SUGGESTIONS
5.1 Findings 53
5.2 Suggestions 54
CHAPTER-6: CONCLUSIONS
6.1 Conclusion 56
Bibliography
Annexure
STUDENT DECLARATION
This to certify that I have completed the project titled “A Study on Consumer Behavior Towards Online Shopping” under the guidance of “Ms. Surbhi Malhotra” in the partial fulfillment of the requirement for the award of the degree of “Master in Business Administration” from “Rukmini Devi
ON
“A Study on Consumer Behavior Towards Online Shopping”
SUBMITTED IN THE PARTIAL FULFILLMENT FOR THE AWARD OF
DEGREE OF MASTER IN BUSINESS ADMINISTRATION 2013-15
UNDER THE GUIDANCE OF:
Ms. SURBHI MALHOTRA
ASSISTANT PROFESSOR, RDIAS
SUBMITTED BY:
TARUN GIANCHANDANI
ROLL NO. 02680303913_BATCH NO. 2013-15
RUKMINI DEVI INSTITUTE OF ADVANCED STUDIES
An ISO 9001:2008 Certified Institute
NAAC Accredited Grade A
(Approved by AICTE, HRD Ministry, Govt. of India)
Affiliated to Guru Gobind Singh Indraprastha University, Delhi
2A & 2B, Madhuban Chowk, Outer Ring Road, Phase-1, Delhi-110085.
TABLE OF CONTENTS
Student Declaration i
Certificate from Guide ii
Acknowledgement iii
Executive Summary iv
List of Tables vi
List of Charts vii CHAPTER-1: INTRODUCTION
1.1 About the Industry 2
CHAPTER-2: LITERATURE REVIEW
2.1 About the Topic 14
2.2 Literature Review 33
CHAPTER-3: RESEARCH METHODOLOGY
3.1 Purpose of the Study 42
3.2 Research Objectives of the Study 42
3.3 Research Methodology 42 3.3.1 Research Design 43 3.3.2 Sources of Data 43
3.4 Limitations of the Study 44
CHAPTER-4: DATA ANALYSIS AND INTERPRETATION
4.1 Data Analysis 46
CHAPTER-5: FINDINGS & SUGGESTIONS
5.1 Findings 53
5.2 Suggestions 54
CHAPTER-6: CONCLUSIONS
6.1 Conclusion 56
Bibliography
Annexure
STUDENT DECLARATION
This to certify that I have completed the project titled “A Study on Consumer Behavior Towards Online Shopping” under the guidance of “Ms. Surbhi Malhotra” in the partial fulfillment of the requirement for the award of the degree of “Master in Business Administration” from “Rukmini Devi
Bibliography: 1. Aaker, D.A., Kumar, V. & Day, G.S. (1998). Marketing Research 6th edition. John Wiley & Sons,Inc. 2. Blosch, M. (2000). Customer knowledge, knowledge and Process Management 3 4. Charles H. Trepper. (1998). E-commerce strategies, USA: Microsoft. 5. Dignum, F. (2002). E-commerce in production some experiences 6 7. Hamid, N. R. A., & Kassim, N. (2004). International technology as a tool in customer relationship management. Journal of America Academy of Business 8 9. Frendo, M. (1999). Legal aspects of e-commerce. Law technology. 10. Kesh, S., Ramanujan, S. and Nerur, S. (2002) “A framework for analyzing ecommerce security”, Information Management & Computer Security, 10 (4)pp. 149-458 11 12. Kotler, P., & Armstrong, G (2004). Principles of marketing (10th ED.) USA: Prentice Hall 13 14. Schiffman, L.G., & Kanuk, L. L. (1997). Consumer behavior. Upper saddle river, NJ: Prentice Hall.