A study on consumer behaviour towards online shopping

Topics: Electronic commerce, Online shopping, Amazon.com Pages: 56 (9434 words) Published: February 28, 2015
A SUMMER TRAINING PROJECT REPORT

ON

“A Study on Consumer Behavior Towards Online Shopping”

SUBMITTED IN THE PARTIAL FULFILLMENT FOR THE AWARD OF
DEGREE OF MASTER IN BUSINESS ADMINISTRATION 2013-15

UNDER THE GUIDANCE OF:
Ms. SURBHI MALHOTRA
ASSISTANT PROFESSOR, RDIAS

SUBMITTED BY:
TARUN GIANCHANDANI
ROLL NO. 02680303913_BATCH NO. 2013-15

RUKMINI DEVI INSTITUTE OF ADVANCED STUDIES
An ISO 9001:2008 Certified Institute
NAAC Accredited Grade A
(Approved by AICTE, HRD Ministry, Govt. of India)
Affiliated to Guru Gobind Singh Indraprastha University, Delhi 2A & 2B, Madhuban Chowk, Outer Ring Road, Phase-1, Delhi-110085.

TABLE OF CONTENTS

Student Declarationi
Certificate from Guideii
Acknowledgementiii
Executive Summary iv
List of Tables vi
List of Chartsvii

CHAPTER-1: INTRODUCTION
1.1 About the Industry 2

CHAPTER-2: LITERATURE REVIEW
2.1 About the Topic14
2.2 Literature Review33

CHAPTER-3: RESEARCH METHODOLOGY
3.1 Purpose of the Study 42
3.2 Research Objectives of the Study 42
3.3 Research Methodology 42
3.3.1 Research Design 43
3.3.2 Sources of Data 43
3.4 Limitations of the Study 44

CHAPTER-4: DATA ANALYSIS AND INTERPRETATION
4.1 Data Analysis46

CHAPTER-5: FINDINGS & SUGGESTIONS
5.1 Findings53
5.2 Suggestions54

CHAPTER-6: CONCLUSIONS
6.1 Conclusion56

Bibliography
Annexure
STUDENT DECLARATION

This to certify that I have completed the project titled “A Study on Consumer Behavior Towards Online Shopping” under the guidance of “Ms. Surbhi Malhotra” in the partial fulfillment of the requirement for the award of the degree of “Master in Business Administration” from “Rukmini Devi Institute of Advanced Studies, New Delhi.” This is an original work and I have not submitted it earlier elsewhere.

Name: TARUN GIANCHANDANI
Enrollment No: 02680303913

CERTIFICATE

This is to certify that the project titled “A Study on Consumer Behavior Towards Online Shopping” is an academic work done by “Tarun Gianchandani” submitted in the partial fulfillment of the requirement for the award of the degree of “Masters in Business Administration” from “Rukmini Devi Institute of Advanced Studies, New Delhi.” under my guidance and direction. To the best of my knowledge and belief the data and information presented by him in the project has not been submitted earlier elsewhere.

Ms. Surbhi Malhotra
(Project Guide)
RDIAS

ACKNOWLEDGEMENT

Experience is the utmost wealth a person can gain. Experience gives us the depth, stability and composure to withstand any wave of uncertainty. The experience I have gained during the project gave me a great learning.

Completing a task is never a solo effort. There are invaluable contributions by a number of individuals directly or indirectly. It is for the same that I take immense pleasure in expressing my gratitude to the people who helped me in my project.

I would like to thank my faculty guide Ms. Surbhi Malhotra, Assistant Professor, Rukmini Devi Institute of Advanced Studies, Rohini, for her constant support and invaluable guidance at each step of this summer internship project.

It has been a memorable experience and I have gained tremendously in terms of knowledge and experience.

Executive summary

The growing use of Internet in India provides a developing prospect for online shopping. If E-marketers know the factors affecting online Indian behavior, and the relationships between these...
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