Personality Traits and Life Satisfaction Among Online Game Players

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Volume 11, Number 2, 2008
© Mary Ann Liebert, Inc.
DOI: 10.1089/cpb.2007.0023
Personality Traits and Life Satisfaction among
Online Game Players
The DFC Intelligence predicts worldwide online game revenues will reach $9.8 billion by 2009, making online gaming a mainstream recreational activity. Understanding online game player personality traits is therefore important. This study researches the relationship between personality traits and life satisfaction in online game players. Taipei, Taiwan, is the study location, with questionnaire surveys conducted in cyber cafe shops. Multiple regression analysis studies the causal relationship between personality traits and life satisfaction in online game players. The result shows that neuroticism has significant negative influence on life satisfaction. Both openness and conscientiousness have significant positive influence on life satisfaction. Finally, implications for leisure practice and further research are discussed. 145

reached US$5.2 billion and will reach $9.8 billion
2009, according to the DFC Intelligence forecast.1 The
Taiwan online game population accounts for 40% of
all Internet users, exceeding 3 million according to the
Institute for Information Industry statistics. Over
450,000 users connect to Internet online games in Taiwan
during peak hours, according to online game
dealer figures, making online gaming a mainstream
recreational activity.2 Online game market growth
closely relates to broadband network popularization.
Future broadband globalizations will certainty affect
real life with worldwide online game playing.
Most studies focus on online game manufacturers
and consumer addiction. There is little research
on personality trait and life satisfaction among online
gamers. To compensate the gap, this work researches
whether online game players with different
personality traits achieve life satisfaction in
online gaming.
Personality traits
Personality trait is the sustained and consistent
characteristic reaction of the individual under different
situations.3 Individual behavior usually reflects
unique personality traits, such as shyness,
amenability, loyalty, and timidity. Personality traits
are stable and extremely important individual life
compositions.4 The Big Five personality trait factors—
neuroticism, extroversion, openness to experience,
agreeableness, and conscientiousness—have
been recently accepted and applied to psychology,
sociology, pedagogy, and management.5,6
Life satisfaction
Shichman and Cooper7 point out that people usually
think of life satisfaction, such as well-being,
happiness, and quality of life, as an easily obtainable
feeling. Different life aspects, such as personal
health, career, family, and leisure, inevitably influence
overall life satisfaction. Kelly8 mentions that
human beings obtain climactic sensation, and hence
1Department of Business Administration, Hsing-Wu College, Taiwan, Republic of China. 2Department of International Business, Providence University, Taiwan, Republic of China. 3Department of Marketing and Distribution Managment, Ching Yun University, Taiwan, Republic of China. satisfaction, through exciting leisure activities. Several

studies research how respective character traits
relate to life satisfaction,9–11 but studies integrating
all Big Five factors are lacking, particularly in leisure
activities. This work attempts to study the relationship
between the Big Five factors and life satisfaction
among online game players.
Neurotic persons are primarily influenced by
past negative experiences, such as fear, grief, embarrassment, anger, and guilt. These individuals
generally find controlling their impulses and emotions
difficult and are less capable...
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