Consumer Behaviour Towards Buying Magazines

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MAGAZINE INTRODUCTION
In the present study we analysed the way the respondents come to know the magazines at very first.

TABLE-9

MAGAZINE INTRODUCTION

|Magazine Introduction |No of respondents |Percentage | |Family |14 |21 | |Friends |16 |24 | |Advertisements |31 |46 | |Others |7 |10 | |Total |68 |100 |

Source: Primary data

Table-9 revels that 46 percent of the respondents got the knowledge of magazine from the advertisements. 24 percent of the respondents come to know about magazines from their friends.21 percent of the respondents through their family they got the knowledge of magazine and 10 percent of the respondents known from other ways

READING EXPERIENCE:

The reading experience of respondents is analysed is the present study.

TABLE-10

Reading Experience

|Reading Experience |No of respondents |Percentage | |Below 5years |16 |24 | |5-10years |7 |10 | |11-15years |10 |15 | |Above 15years |35 |51 | |Total |68 |100 |

Source: Primary data

Table-10 shows that 51 percent of the respondents reading magazines more than 15 years. 24 percent of the respondents reading magazines more below 5 years. 15 percent of the respondents reading magazines 11-15 years. 10 percent of the respondents reading magazines 11-15 years.

PURPOSE

In the present study the purpose of reading magazine by the respondent is analysed.

TABLE-11

Purpose of reading magazines

|Purpose |No of respondents |Percentage | |Information |33 |49 | |Habit |20 |29 | |Relaxation |13 |19 | |Others |2 |3 | |Total |68 |100 |

Source: primary data

Table 11 reveals that 49 percent of the respondents reading magazines to acquire information. 29 percent of the respondents reading magazines for their habit. 19 percent of the respondents reading magazines...
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