References: 12 Albright‚ K.S. (2004). ‘Environmental scanning: radar for success’. Information Management Journal‚ May-June‚ p.38-45. Baron‚ S. and Harris‚ K. (2003). Services Marketing: Text and Cases‚ 2nd ed. Palgrave Macmillan. Ch.6. Borden‚ N. (1964). ‘The concept of the marketing mix’. Journal of Advertising Research‚ 5‚ June‚ p. 2-7. Brownlie‚ D. (1994) ‘Organising for environmental scanning: orthodoxies and reformations’‚ Journal of Marketing Management‚ 10
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Yamamah Cement Company External Environmental Scanning Group Members | ID | NAME | | | | | | | | | | | | | * Table of Contents: Table of Contents: 3 1. Objectives 4 2. Company Overview 4 3. KSA cement industry 4 4. Compotator 4 5. 2009 summary 5 6. Outlook summary 6 7. Yamamah Cement and the environment 6 8. External Factor Analysis Summary (EFAS) 7 9. internal environmental scanning 7 10. Internal Factor Analysis Summary (IFAS) 8 11. Appendix
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.................................. 1 2 ENVIRONMENTAL SCANNING ................................................................................................ 2 2.1 Defining ‘environmental scanning’ .............................................................................................. 2 2.2 Environmental techniques and types.......................................................................................... 2 2.2.1 Environmental scanning techniques...............................
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Marketing Management: Apple Electronics and Environmental Uses Marketing management and campaign strategies for a business’s sales product is the primary key of the products sales success. How a company portrays its product is how the customer or potential customer will view the product during the duration of that specific products lifetime. As Apple is one of the most popular and well known items world-wide‚ performing an analysis of their marketing strategies will help other marketers to understand
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enforced the law. If all people give support and cooperation‚ this problem could be settled easily and our country also can decrease the number of deaths that result from road accident. Posted by road accidents at 7:38 AM 3 comments: Email ThisBlogThis!Share to TwitterShare to Facebook Saturday‚ March 12‚ 2011 The solution to reduce road accidents‚‚‚ 1) Education An education can be implemented through exposure in moral subject at school‚ by improving a training in driving school and give
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A Seminar Report on BUSINESS INTELLIGENCE Prepared by: Guided By: Arpan Solanki Prof.Yagnik A. Rathod 100410107063 Assistant professor TY C.E SVIT-VASAD Certificate
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Data mining and OLAP are the most common Business Intelligence technologies. The term Business Intelligence refers to computer based methods to identify and extract useful information from business data. Online Analytical Processing commonly known as OLAP provides summary data and generates rich calculations. OLAP is a class of systems that provide answers to multidimensional queries. OLAP is typically used in business reporting for sales‚ marketing and various such domains. OLAP enables the users
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Effective Business Intelligence for SME As smaller firms face competition and grow‚ it’s imperative they make good decisions based on even better information When asked what business intelligence (BI) tools are used to measure their organizational performance‚ the common response by entrepreneurs might include Excel spreadsheets‚ report writers and canned reports. BI can be defined as the ability to extract actionable insight from data available to the organization‚ both internal and external‚
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Business intelligence (BI) processes monitor and analyze business transaction processes to ensure that they are optimized to meet the business goals of the organization. These goals may be operational goals that affect daily business operations‚ tactical goals that involve short-term programs such as marketing campaigns‚ or strategic goals that entail long-term objectives like increasing revenues and reducing costs. This is a kind of predictive analytics which helps to give idea about most critical
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strategic advantages that an organization can derive from a data warehouse Case : Continental Airlines Flies High with its Real-time Data Warehouse As Business Intelligence (BI) becomes a critical component of daily operations‚ real-time data warehouses (DW) that provide end users with rapid updates and alerts generated from transactional systems are increasingly being deployed. Real-time data warehousing and BI‚ supporting its aggressive Go Forward business plan‚ have helped Continental Airlines
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