Introduction to Business & Information Technology Learning Objectives ❑ Explain why knowledge of information systems & Information Technology is important for business professionals and identify five key areas of information systems knowledge. ❑ Give examples to illustrate how the business applications of information systems can support a firm’s business processes‚ managerial decision making‚ and strategies for competitive advantage ❑ Provide examples of the components of real world
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Scanning What for: get specific/detailed information How to: * Read the question * Bear in mind keywords/ synonyms * Find and read the sentence containing the keywords/ synonyms * Find the answer * If unable to find the answer‚ read some sentences before and/or after the sentence containing the keywords/synonyms * Find the answer . Techniques: Scan from the bottom of a paragraph from right to left. Look at either side of the diagonal line. Scan vertically from the bottom
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DISSERTATION of the University of St.Gallen‚ Graduate School of Business Administration‚ Economics‚ Law and Social Sciences (HSG) to obtain the title of Doctor of Business Administration submitted by Florian Fuhl from Germany Approved on the application of Prof. Dr. Li Choy Chong and Prof. Dr. Narendra Agrawal Dissertation No. 3211 Druckerei Lauterberg‚ Ketzin‚ 2006 The University of St.Gallen‚ Graduate School of Business Administration‚ Economics‚ Law and Social Sciences (HSG) hereby
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Business Intelligence Definitions • Data mining (knowledge discovery in databases): – Extraction of interesting (non-trivial‚ implicit‚ previously unknown and potentially useful) information or patterns from data in large databases • Data mining helps end users extract useful business information from large databases • Data mining is the exploration and analysis of large quantities of data in order to discover meaningful patterns and rules. • The goal of data mining may be to allow a corporation
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Environmental Scanning Political This factor is normally affected by the strategy or agreement of government. In Hong Kong‚ not only the local government will affect the hospitality‚ also the China government. We analyze that there are two political issue which increasing the Hong Kong inbound tourism and business between foreigner to China. They are Closer Economic Partnership Arrangement (CPEA) and World Trade Agreement (WTO). China government opened the market to the world and accepted the transaction
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Business analytics and data mining provided 1-800-Flowers with all of the following benefits except: Select one: a. more efficient marketing campaigns b. increased mailings and response rates c. increased repeat sales d. better customer experience and retention On the commercial side‚ the most common use of data mining has been in ________ sectors. Select one: a. manufacturing and heath care b. online retail and government c. R&D and scientific d. finance‚ retail‚ and health
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Introduction: The report focuses on data mining approach to predict human wine taste preferences. A large data set is considered with white and red wine samples (“Vinho Verde” wine from Portugal). The inputs include objective tests (e.g. PH values) and the output is based on sensory data (median of at least 3 evaluations made by wine experts). Each expert graded the wine quality between 0 (very bad) and 10 (very excellent). Due to privacy and logistic issues‚ only physicochemical (inputs) and
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selected firm. (Falcis‚ 2012) About the Company-Apple Inc The company considered
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Business Intelligence projects start out as a simple report or request for an extract of data. Once the base data is aggregated then the next request usually is about summing data or creating more reports that have different views to the data sets. Before long complex logic comes into play and the metrics coming out of the system are very important to many corporate wide citizens. "Centrally managed business rules enable BI projects to draw from the business know-how of a company and to work with
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Environmental scanning MGT/498 October 29‚ 2012 John Fritch Environmental scanning Coco-Cola and Pepsi are two major competitors in the beverage industry but each company is working on being different even though each company has similar products. Both companies are very popular and each company needs to develop and maintain a competitive edge that will help one or the other stay above the other. To gain a competitive edge‚ measurement guidelines need to be implemented to make sure that
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