Marketing Management: Apple Electronics and Environmental Uses

Only available on StudyMode
  • Download(s) : 125
  • Published : January 14, 2013
Open Document
Text Preview
Marketing Management: Apple Electronics and Environmental Uses

Marketing management and campaign strategies for a business’s sales product is the primary key of the products sales success. How a company portrays its product is how the customer or potential customer will view the product during the duration of that specific products lifetime. As Apple is one of the most popular and well known items world-wide, performing an analysis of their marketing strategies will help other marketers to understand exactly where to start, what information to gather and exactly how to move forward with the information that has been provided based on specific information and demographics. By also looking at Apple’s competition we can determine what areas they need to work on to improve their products and if their competition is in fact a competitor that needs to be watched for potential Apple customer gains. “The Marketing Era was characterized by increasing professional specialization in the marketing discipline, with an emphasis on managerial decision-making, quantitative analysis, and recognition of the societal aspects of marketing (Bartels, 1976)”. Apple electronics has a very large and very diverse inventory to meet every type of customers’ needs whether their electronics is for educational purposes, business purposes or strictly for personal use. Among the different types of products there is also a vast production of accessories and downloadable material that can or will coincide with the purchase of your Apple electronic device. The most popularly used devices among today’s society and technological world are the Apple I-pads and Apple I-phones. Perhaps the most anticipated item of the decade is the I-phone 5.As the majority of our nation’s main goal is to stay up with technology we can assume the hype of new technology will continue to be the main priority of sales growth among the Apple electronic, Hence the reason why so many people are or will be waiting in line for the I-phone 5. It’s silly to think that a person is do desperate for the new piece of technology but to them it’s the main growth and future of staying involved more quickly as accurately with the community, social networks and business worlds around them. Moving forward we will discuss the overall goals and the many marketing strategies that Apple uses to draw in their current and potential customers.

According to the Marketing Mixx article that was posted to the Internet on August 23rd of last year “The main goal of the company is to work in a group across the world with the strategy of enhancement of the technological products and launched for the customers by the medium of distribution. All above the main focus of the company is to extend it product globally for telecommunications, personal computers, and technology oriented products.” (Marketing Mixx) As with any product we have to look at potential weaknesses as well as the strengths of these products to determine how to go about marketing each product to play to its strengths rather than its weaknesses. Some of Apple’s strengths that sets it apart from everyone else is their creation of futuristic looking products, the touch screens (eventually hands free), The unique ways they advertise making the object so desirable and the fair pricing for such a product that has so much potential to be more expensive. One of their main strengths is the ability to gather and analyses data based on demographics of the surrounding areas including gender, age, current trends, and families with children and local competition within that specific area and use that information to speak directly to those individuals in a way that coincides with those demographics. They use these strengths is such a unique and modern way that it have given Apple a well-known name for itself that has the population wanting their products. Their weaknesses consist of the probability of touch screen issues, resolution issues, and in the...
tracking img