DIGITAL COMPETITION RADISSON BLU In a world crammed with hotels that practically have the same look and feel‚ it often becomes really difficult for hotel brands to stand out from the crowd. The Rezidor Hotel Group called in our help to launch a digital summer campaign for Radisson Blu‚ a premium hotel brand that sets itself apart from the mass by focusing on a unique design and atmosphere in every single hotel across the world. We developed an online two-phase competition where we not only wanted
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FOOD AND BEVERAGE IN HOTELS: A RECIPE FOR SUCCESS? It is a very well established fact that independent‚ freestanding Food and Beverage outlets are more successful than their hotel equivalents. There has always been a lot of scrutiny into the monetary role that Food and beverage operations play within hotels and if they are a venture that will compromise the total profitability of the establishment. Hotels‚ right until the 1950’s predominantly generated its revenue from room sales. This all changed
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Of Technology In The Hotel Industry The hotel industry is a multi-billion dollar business that is ever changing with society. Because of this fast-paced trend‚ hotels are changing the way they operate to better serve the guest. An establishment will do everything in its power to obtain and keep the guest clientele. Technology plays a major role in helping build‚ open‚ and operate these new beautiful and elegant hotels. How does technology play such a major role in the hotel industry? With the
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CHALLENGES FACING HOTEL INDUSTRY IN PAKISTAN ABSTRACT: Hotel industry in Pakistan makes a considerable part of the service sector. Globally the hotel industry has focused on training and human resource development to compete in the current business environment. The research was conducted to explore and find out how corporate mission and strategic goals can be achieved through corporate trainings in the hotel industry of Pakistan. Data from the targeted hotel industry were obtained through survey
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consumer markets in the hotel industry. For a staff orientation‚ how can you analyze customer orientation: internal and external? Use appropriate cases for elaboration. Hospitality Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. Marketing is becoming more important in the hotel industry. Corporate giants have entered the hospitality market. The hotel industry will consolidate
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Seasons Resorts and Hotels The company that I have chosen for the theory in practice report is the Four Seasons Resorts and Hotels. The company is dually listed on the New York Stock Exchange under the ticker symbol FS and it is listed on the Toronto Stock Exchange under the ticker symbol FSH. The company originated in Toronto‚ Canada over forty years ago when owner and CEO‚ Isadore Sharp‚ opened up the first Four Seasons hotel. His concept was to create a chain of luxury hotels that offered
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Problem Statement The Regal Carnation Hotel in Guam is suffering customer service failures. Additionally‚ the expectations set forth by Regal Carnation Hotel’s website are not being met. Hypothesis 1: There is a level of inequality that exists with respect to how guests are treated based on their nationality. Once Steve McKenzie and his wife arrived at the hotel they were very disappointed by the check in process that was supposed to be very quick and simple. The check in process took 25 minutes
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The Hotel Industry Overview The hospitality industry covers a diverse range of establishments providing hospitality services in the form of accommodation‚ meals and drinks. A large proportion of people working in the hospitality industry are employed part-time and this is an increasing trend. It is estimated that by the year 2007 about 55% of the people employed in the hospitality industry could be working full-time and 55% part-time. This reflects the realities of the industry‚ where there is
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Case Notes- Rosewood Hotels and Resorts Article Summary The marketing and management teams for Rosewood hotels have been faced with a branding issue. The leaders with Rosewood have realized that their brand‚ “Rosewood” has failed to make a true name for itself in the luxury hotel industry. They feel that in order to boost customer awareness they should attach the Rosewood name to each hotel. Rosewood felt that there was a major disconnect between the 12 hotels they have all over the world. Customers
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Rosewood Hotels and Resorts is a business that has 12 establishments worldwide. Until 2004‚ the company has run an individual branding strategy; but recent events‚ such as the adoption of a new President and CEO‚ have the company considering a corporate branding strategy. Rosewood seems to have hit a roadblock with their current strategy; they are concerned that their guests do not fully understand the Rosewood brand. Rosewood believes if they are able to adopt a corporate brand‚ that their guests
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