DIGITAL COMPETITION RADISSON BLU
In a world crammed with hotels that practically have the same look and feel, it often becomes really difficult for hotel brands to stand out from the crowd. The Rezidor Hotel Group called in our help to launch a digital summer campaign for Radisson Blu, a premium hotel brand that sets itself apart from the mass by focusing on a unique design and atmosphere in every single hotel across the world. We developed an online two-phase competition where we not only wanted to raise awareness on the exceptional design of the Radisson Blu hotels, but also wanted to give people the chance to demonstrate their design skills and personality. All in order to create the ultimate synergy between Radisson Blu and the desired style of its leisure travellers. The first phase let people discover and choose one of the hotels of Radisson Blu that matched their style. Simply by answering two questions, people could take a shot at winning a design holiday for two, at their preferred hotel. During the second phase we wanted to get in tune with the style wish list of our leisure traveller. We set up a competition where people could create a personal mood board of their ideal room in a Radisson Blu hotel of their preference. Over a period of 8 weeks, a stunning 12.343 mood boards were submitted. Out of the 10 nominees, consisting out of 5 Mood Boards with the most votes and 5 Mood Boards selected by a designer jury, the final winner was chosen. The lucky one’s Mood Board is used as inspiration for a unique and newly built hotel room at the winner’s preferred destination which was opened in 2012. The winner also won a stay of 30 days spread within one year in his personal designed hotel room. The other 9 nominees, who made it to the shortlist, won a 2 night stay for two in the winner’s hotel room. Carlson Rezidor Hotel Group opens first Radisson Blu Hotel in Nagpur
Carlson Rezidor Hotel Group has announced the launch of first Radisson Blu Hotel in here, in partnership with Bestech Hospitalities. The hotel adds to the portfolio of the company and brings it to 53 in India. Simon C Barlow, president, Carlson Rezidor Hotel Group, Asia Pacific, said, “Carlson Rezidor has been operating in India for 14 years and it has been growing from strength to strength in this emerging economy. By 2015, we will have 100 operating hotels in India which reinforces our position as the largest international hotel operator in India based on the number of hotels. Our success in this market is in part due to the strong relationship that we have with hotel owners. We have just signed a strategic partnership with Bestech Hospitalities to develop our Park Inn by Radisson brand in North and Central India, and the newly opened Radisson Blu Hotel Nagpur will be the fifth property that we are managing for Bestech.” Over 10,000 square feet of event space has been provided in the 214-room hotel, which can accommodate up to 1,000 people. The recreational facilities of the hotel include a spa, a fitness centre and an outdoor swimming pool. Additionally, the hotel also offers a variety of dining options such as Ethyl Bar and Lounge, Cakewalk Tea lounge and Pastry Shop, The Creative Kitchen, Ni Hao and Indya Oye. KB Kachru, executive vice president, Carlson Rezidor Hotel Group, South Asia, said, “There has been a growing interest amongst hotel developers and owners in the Radisson Blu brand in India. 14 more Radisson Blu hotels will open in key cities in India over the next three years. We are most honored to be once again working with Bestech Hospitalities, our partner of ten years, to bring this vibrant, first class brand to Nagpur.”
Hotel industry grapples with high attrition, rising staff cost… The hotel industry in India is reeling under a severe manpower shortage. Currently, there are a little over one lakh quality rooms available in the country. On an average, the room to staff ratio is 1:1.75. Quoting Deloitte data, industry sources say there...
Please join StudyMode to read the full document