Hotel Target Market Essays and Term Papers

  • Entrepreneurship in Tourism and Hospitality

    analysis 9 3.0 Target Market and reasons for its selection 11 3.1 Industry Analysis 12 3.1.1 Demand outlook – bargaining power of buyers 12 3.1.2 Supply outlook – bargaining power of suppliers 13 3.1.3 Barriers to Entry 13 3.1.4 Substitutes 14 3.2 Market Size & Trends 14 3.3 Estimated Market Value 17 ...

    6328 Words | 28 Pages

  • advertising and promotion

    December I was asked to write a report recommending a marketing communications strategy for the next two years reaching out to both consumer and business markets. Procedure In order to obtain the relevant information and opinions, I followed the following procedure: 1.1 I used class handouts to help me gather...

    2663 Words | 5 Pages

  • Hotel Marketing Plan

    DFW Hotel & Casino Marketing Plan August 2010 Final Draft Executive Summary DFW Hotel & Casino is a start-up resort that will offer gambling, restaurants, accommodations, and live entertainment to North Texas residents and out-of-state visitors. The casino market in Texas has been underserved...

    1716 Words | 6 Pages

  • Marketing Strategic Analysis Report on Intercontinental Hotel, Wellington, New Zealand.

    analysis report for The InterContinental Hotel Wellington (ICW). The ICW is branded from the largest global hotel company in the world, The InterContinental Hotels Group (IHG). The ICW is Wellingtons only internationally branded 5 star hotel and is in the luxury hotel market. It offers rooms for business and...

    4738 Words | 13 Pages

  • Marketing of Four Seasons Hotel Shanghai

     Marketing MK 201 Marketing of Four Seasons Hotel Shanghai Lecturer: Kathryn Medico Student: Lu Yizhi [ luyi080789 ] Duy Hung Pham [ phdu271188 ] Class: 2A March 12th , 2012 Acknowledgement For the successful completion of our report, we would like to express our...

    2616 Words | 9 Pages

  • Novotel Situational Analysis 2013

    Executive Summary: Novotel Wellington is a four star plus hotel with 139 rooms, 1 meeting centre and a restaurant. Novotel is an international brand owned by the Accor Group which owns several other hotel chains/brands. Novotel provides luxury accommodation to travelling businessmen and families...

    3690 Words | 19 Pages

  • Niche market

    that engages a specific target market; youth from 18 to 30 is a specific market segment. Appealing to this niche market varies depending on many factors: available activities, affordability, location, benefits, and popularity. The younger generation is a continuously growing market that has huge potential...

    2075 Words | 5 Pages

  • Marriot 1 & 2

    Marriot is a hotel focused on travellers. They have different brands which are focused on different kinds of travellers. Marriott could be seen as the leading member of the group; the flagship brand. The brand identity of Marriott is seen in al the daughter brand as well. Marriott Hotels & Resorts:...

    549 Words | 3 Pages

  • Marketing Mix

    [Instructor] What is Marketing Mix? Marketing mix consist of four controllable variables which surrounds the target market of the product or service. Process of finding the target market and its marketing mix is called marketing strategy. “The marketing mix—or the four Ps—consists of tactical marketing...

    1097 Words | 4 Pages

  • Segmentation and Target Market

    Segmentation and Target Market MKT/571June 09, 2014Erica Hayes Segmentation and Target Market Marriott International, Inc. was founded by J. Willard and Alice Marriott in 1927 and has been a leading hospitality company for over 80 years. It has more than 3,900 properties, 18 brands, and associates...

    2004 Words | 3 Pages

  • Accor Case Study - Segmentation

    summed up in the following three words- segmentation, targeting and positioning (STP)” Kotler.P, pg278-279. Therefore for the purpose of this paper, market segmentation, targeting and position will be defined. Following this will be brief explanations on differentiated and concentrated STP strategies....

    700 Words | 3 Pages

  • Market Segmentation

    make desicions on how to attract their target customers. This can be done through market segmentation in order for the company to achieve their target. Market segmentation refers to a marketing concept which divides complete market into smaller segments. One market segment is totally distint from the...

    1943 Words | 6 Pages

  • Case Analysis

    I. Time Context Go Hotels is the first hotel to introduce the concept of value hotels to the local market. It is a chain of essential service hotels providing quality accommodations, with a complete and convenient travel experience. It was May 2010 when Go Hotels, a property of Robinson’s...

    1441 Words | 5 Pages

  • Marriot

    that Marriott’s Hotel is using Targeting is the process of evaluating and it selecting the most viable market segment to enter. The targeting strategies that Marriott’s Hotel using are differentiated marketing and niche marketing. Differentiated Marketing Marriot’s is an airport hotel which it cliental...

    505 Words | 2 Pages

  • Classification of Hotels

    Classification of hotels Made by - Ayush Henry There are many ways to classify hotels, such as:1> According to their size, 2> On the basis of star system 3> On the basis of ownership 4> Other categories Made by - Ayush Henry SIZE Classification on the basis of size refers to the...

    454 Words | 4 Pages

  • sample research paper

    following positioning components and communicate it successfully: Positioning Component Communication Challenge It extends McDonalds target market By moving in to the hotel business McDonalds must serve a new group of consumers whose needs differ from the traditional restaurants guests. It extends McDonalds...

    1636 Words | 5 Pages

  • Develop and Manage Marketing Strategies

    Manage Marketing Strategies Hotel Urban: Segmentation, Targeting and Positioning Market Segmentation Definition of Market Segmentation 1 Market Segmentation is a vital first step in the contemporary method of creating products to suit niches within the total market rather than the traditional...

    2314 Words | 9 Pages

  • Mariot Market Segmentation and Targeting

    1. Identify several major categories of segmentation used by Marroitt. Marriott decided to enhance travelers’ value by segmenting the market and then targeting selected segments, each with a different brand. Then as now, Marriott was the flagship brand. Each new brand would support Marriott’s overall...

    976 Words | 4 Pages

  • Marriott India

    MARRIOTT HOTEL Marriott India hotels welcome you to the exotic land of a hundred cultures, languages, sights and sounds. India is the land of paradoxes - where IT rubs shoulders with spirituality, the sari is worn alongside western blue jeans, pizza vies for space alongside pav bhaji in sprawling shopping...

    3346 Words | 11 Pages

  • Regal Carnation Hotel Case

    Regal Carnation Hotel (Guam) Case Analysis Case Introduction The island of Guam is an unincorporated territory of the United States located in the Philippine Sea. Ruled by the Spanish until 1898, Guam was ceded to the United States and briefly occupied by Japan between 1941 and 1944. Of strategic...

    3812 Words | 11 Pages