• advertising and promotion
    December I was asked to write a report recommending a marketing communications strategy for the next two years reaching out to both consumer and business markets. Procedure In order to obtain the relevant information and opinions, I followed the following procedure: 1.1 I used class handouts to help me gather...
    Premium 2663 Words 5 Pages
  • Marketing Strategic Analysis Report on Intercontinental Hotel, Wellington, New Zealand.
    analysis report for The InterContinental Hotel Wellington (ICW). The ICW is branded from the largest global hotel company in the world, The InterContinental Hotels Group (IHG). The ICW is Wellingtons only internationally branded 5 star hotel and is in the luxury hotel market. It offers rooms for business and...
    Premium 4738 Words 13 Pages
  • Entrepreneurship in Tourism and Hospitality
    analysis 9 3.0 Target Market and reasons for its selection 11 3.1 Industry Analysis 12 3.1.1 Demand outlook – bargaining power of buyers 12 3.1.2 Supply outlook – bargaining power of suppliers 13 3.1.3 Barriers to Entry 13 3.1.4 Substitutes 14 3.2 Market Size & Trends 14 3.3 Estimated Market Value 17 ...
    Premium 6328 Words 28 Pages
  • Hotel Marketing Plan
    DFW Hotel & Casino Marketing Plan August 2010 Final Draft Executive Summary DFW Hotel & Casino is a start-up resort that will offer gambling, restaurants, accommodations, and live entertainment to North Texas residents and out-of-state visitors. The casino market in Texas has been underserved...
    Premium 1716 Words 6 Pages
  • Case Analysis
    I. Time Context Go Hotels is the first hotel to introduce the concept of value hotels to the local market. It is a chain of essential service hotels providing quality accommodations, with a complete and convenient travel experience. It was May 2010 when Go Hotels, a property of Robinson’s...
    Premium 1441 Words 5 Pages
  • Market Segmentation
    make desicions on how to attract their target customers. This can be done through market segmentation in order for the company to achieve their target. Market segmentation refers to a marketing concept which divides complete market into smaller segments. One market segment is totally distint from the...
    Premium 1943 Words 6 Pages
  • Marketing Mix
    [Instructor] What is Marketing Mix? Marketing mix consist of four controllable variables which surrounds the target market of the product or service. Process of finding the target market and its marketing mix is called marketing strategy. “The marketing mix—or the four Ps—consists of tactical marketing...
    Premium 1097 Words 4 Pages
  • Marketing of Four Seasons Hotel Shanghai
     Marketing MK 201 Marketing of Four Seasons Hotel Shanghai Lecturer: Kathryn Medico Student: Lu Yizhi [ luyi080789 ] Duy Hung Pham [ phdu271188 ] Class: 2A March 12th , 2012 Acknowledgement For the successful completion of our report, we would like to express our...
    Premium 2616 Words 9 Pages
  • Marriot
    that Marriott’s Hotel is using Targeting is the process of evaluating and it selecting the most viable market segment to enter. The targeting strategies that Marriott’s Hotel using are differentiated marketing and niche marketing. Differentiated Marketing Marriot’s is an airport hotel which it cliental...
    Premium 505 Words 2 Pages
  • Novotel Situational Analysis 2013
    Executive Summary: Novotel Wellington is a four star plus hotel with 139 rooms, 1 meeting centre and a restaurant. Novotel is an international brand owned by the Accor Group which owns several other hotel chains/brands. Novotel provides luxury accommodation to travelling businessmen and families...
    Premium 3690 Words 19 Pages
  • Accor Case Study - Segmentation
    summed up in the following three words- segmentation, targeting and positioning (STP)” Kotler.P, pg278-279. Therefore for the purpose of this paper, market segmentation, targeting and position will be defined. Following this will be brief explanations on differentiated and concentrated STP strategies....
    Premium 700 Words 3 Pages
  • Marriot 1 & 2
    Marriot is a hotel focused on travellers. They have different brands which are focused on different kinds of travellers. Marriott could be seen as the leading member of the group; the flagship brand. The brand identity of Marriott is seen in al the daughter brand as well. Marriott Hotels & Resorts:...
    Premium 549 Words 3 Pages
  • Niche market
    that engages a specific target market; youth from 18 to 30 is a specific market segment. Appealing to this niche market varies depending on many factors: available activities, affordability, location, benefits, and popularity. The younger generation is a continuously growing market that has huge potential...
    Premium 2075 Words 5 Pages
  • Classification of Hotels
    Classification of hotels Made by - Ayush Henry There are many ways to classify hotels, such as:1> According to their size, 2> On the basis of star system 3> On the basis of ownership 4> Other categories Made by - Ayush Henry SIZE Classification on the basis of size refers to the...
    Premium 454 Words 4 Pages
  • sample research paper
    following positioning components and communicate it successfully: Positioning Component Communication Challenge It extends McDonalds target market By moving in to the hotel business McDonalds must serve a new group of consumers whose needs differ from the traditional restaurants guests. It extends McDonalds...
    Premium 1636 Words 5 Pages
  • Marketing
    outlining a suggested marketing strategy for Best Western Westley Hotel Birmingham (Westly Hotel). The essential difference from previous work Section A is focusing in detail on target markets, for the future marketing direction of Westly Hotel in dealing with the marketing issues and problems. The main motivation...
    Premium 3230 Words 10 Pages
  • Develop and Manage Marketing Strategies
    Manage Marketing Strategies Hotel Urban: Segmentation, Targeting and Positioning Market Segmentation Definition of Market Segmentation 1 Market Segmentation is a vital first step in the contemporary method of creating products to suit niches within the total market rather than the traditional...
    Premium 2314 Words 9 Pages
  • Nash Carlton Hotel Analysis
    Description of the hotel Nash Carlton Hotel is a four star, boutique style hotel which offers a luxurious atmosphere. The hotel was established in 1902 between the center of Lausanne and Lake Leman. It was completely renovated in 2002 in order to remain guest's satisfaction. The hotel is also a member...
    Premium 1742 Words 6 Pages
  • Mariot Market Segmentation and Targeting
    1. Identify several major categories of segmentation used by Marroitt. Marriott decided to enhance travelers’ value by segmenting the market and then targeting selected segments, each with a different brand. Then as now, Marriott was the flagship brand. Each new brand would support Marriott’s overall...
    Premium 976 Words 4 Pages
  • Regal Carnation Hotel Case
    Regal Carnation Hotel (Guam) Case Analysis Case Introduction The island of Guam is an unincorporated territory of the United States located in the Philippine Sea. Ruled by the Spanish until 1898, Guam was ceded to the United States and briefly occupied by Japan between 1941 and 1944. Of strategic...
    Premium 3812 Words 11 Pages