Marketing Plan * Table of Contents Table of Contents 2 1 Executive Summary 3 2 Background 5 2.1 Introduction 5 2.2 Company Mission & Objectives 7 2.2.1 StarHub’s Mission Statement: 7 2.2.2 StarHub’s Objectives 7 2.3 Market Overview 8 2.4 Market Size 9 2.5 Market Potential 10 2.6 Market Structure 11 2.7 Trends 11 2.7.1.1 Purchasing Power Parity 11 2.7.2 Changes in Technology 12 2.7.3 Political/Legal 12 3 SWOT analysis: 13 3.1 Strengths 13 3.2 Weaknesses 13
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APPEX CORPORATION 14P087 14P088 14P091 14P102 14P105 14P110 Presented by: Mohana Kodipaka Mukul Panchineni Nidhi Kumar Sameer Jain Jaideep Sarnaik Srijan Bhatnagar COMPANY BACKGROUND MAY 1988 Appex Inc. LCC APPEX CORPORATION APPEX CORPORATION = APPEX INC. MIS for cellular MIS for cellular industry and credit industry scoring system for financial serviceand credit scoring companies system for financial service companies LCC Design and engineering of cellular radio network for cellular companies
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(II) Weaknesses (i) The latest information on new technologies which are seldom or late to reach the end users First weaknesses which had been found are the latest information on new technologies which are seldom or late to reach the end users and sometimes it could be never reaching to. It also one of the major weaknesses whereby the latest information tardy to reach the end users will lead to low customer consciousness towards the DiGi products and services likes the promotion of latest data package
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Outline Topic: Reduce the use of cell phones. General purpose: To persuade. Specific purpose: To persuade the audience that they should reduce the use of their cell phones. Central idea: Many people often use cell phones in combination with other activities‚ which can cause many negative effects. Organization pattern: Topical order. Introduction Getting interest: Cell phones have become an important factor in our life. We can not seem to live without them. Reveal topic: Today
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Unit 1. Assignment 1. Voice vs. Data NT1310 July 24‚ 2013 A cell phone is a two-way radio that sends and receives radio signals to and from cell site base stations. When a person talks on a cellular phone‚ the voice message gets converted into radio waves. The radio waves travel through air until they reach a base station close by. The base station sends the call across the communication network after which the call reaches the intended receive Landline telephones use voice transmission where
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The effect of cell phones on health! Carrying expensive cell phones in our pocket for pleasure and purposely exposing it in front of our buddy does wonders to our reputation and personality. Everyone adores having a cell phone in this era. Particularly‚ we youngsters set upon moving with cell phones to schools and colleges. It’s good to be a part of assortments of technological world. But the growing technology is likely to threaten the life of people by giving out detrimental radiations. Yes‚
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Chapter 16: Mobile Marketing and Related Developments MULTIPLE CHOICE 1. The adoption stage in which a new product has become a part of the user’s lifestyle is called: a. permanent adoption. b. loyalty. c. internalization. ANS: C REF: p. 441 2. ________ is a product characteristic that determines ease of adoption. a. Relative advantage b. Sustainable advantage c. Substitutability ANS: A REF: p. 441 3. Among the strategic implications of pervasive computing
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What is GPRS ? GPRS (General Packet Radio Service) is a step between GSM and 3G cellular networks. GPRS offers faster data transmission via a GSM network within a range 9.6Kbits to 115Kbits. This new technology makes it possible for users to make telephone calls and transmit data at the same time. (For example‚ if you have a mobile phone using GPRS‚ you will be able to simultaneously make calls and receive e-mail massages.) The main benefits of GPRS are that it reserves radio resources only when
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Safaricom Ltd. SWOT Analysis Author’s name Institution Abstract This paper expounds on results from a SWOT analysis of Safaricom Ltd‚ a leading mobile network company in Kenya. This basically describes a research conducted to determine the company’s achievements‚ limitations‚ opportunities and challenges. Brief information on the history‚ management and major undertakings of the company since it was started are among issues outlined in this paper in a bid to enhance better understanding of
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Shanzhai! MediaTek Group Case Analysis | | Group Members: Bisma Iqbal Kayla Wilson Ali Fawaz Jasmine HaiderCourse: 04-75-498 Section 30 Professor: Tony Mao Submitted on: July 23/2012 Course: 04-75-498 Section 30 Professor: Tony Mao Submitted on: July 23/2012 | Table of Contents | Page | I. Problem Identification | | Company Profile…………………………………………………………………………………………………… | 2 | Primary Issue……………………………………………………………………………………………………….. | 2
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