This paper expounds on results from a SWOT analysis of Safaricom Ltd, a leading mobile network company in Kenya. This basically describes a research conducted to determine the company’s achievements, limitations, opportunities and challenges. Brief information on the history, management and major undertakings of the company since it was started are among issues outlined in this paper in a bid to enhance better understanding of the company’s profile and the analysis of its performance. This paper solely focuses on the analysis that reveals what makes the company tick, what weaknesses it exhibits, as well as its opportunities and possible threats.
Safaricom Ltd. Is the largest and indisputably the most profitable mobile phone services provider in Kenya and the entire East African region. It was formed in 1997 under full ownership of Telkom Kenya. It was among the first companies to venture into the mobile telephony industry in Kenya, a technological advancement that was being gradually embraced by locals. In 2000, the largest telecommunications company in the world, Vodafone, acquired a massive 40% ownership stake of this young organization, and management was subsequently taken up by these United Kingdom’s industry giants. The company has since grown steadily and immensely and today it boasts a subscriber base of over 10 million, over 10000 employees and an astonishing turnover of over 600USD per annum. In a record time of less than 15 years of operations, Safaricom Ltd. has risen to a domineering position in the mobile services industry and notably the most profitable company in East Africa. This trend has been majorly attributed to the company’s creativity and reliable service provision throughout the years. (Adhengo, 2011) Safaricom Ltd. SWOT Analysis
Safaricom has emerged as a leader in its field of operations. The company’s mobile money transfer service,...