Buyer-seller relationship – challenge in export marketing for The Handicrafts and Handlooms Export Corporation (HHEC) Anuj Sharma‚ A.K. Dey and Prerna Karwa Anuj Sharma is an Associate Professor and A.K. Dey is a Professor‚ both at the Centre for International Business & Policy‚ BIMTECH‚ Greater Noida‚ India. Prerna Karwa is a Marketing Executive at The Handicrafts & Handlooms Exports Corporation of Indian Ltd‚ Noida‚ India. The development of this teaching case has been facilitated by Bimtech
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Emerging Trends in Modern Retail Formats & Customer Shopping Behavior in Indian Scenario: A Meta Analysis & Review “If at first the Idea is not absurd‚ then there is no hope for it.” -Albert Einstein Aditya P. Tripathi* Abstract The Indian retail sector is going through a transformation and this emerging market is witnessing a significant change in its growth and investment pattern. Both existing and new players are experimenting with new retail formats. Currently two popular formats hypermarkets
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FASHION MERCHANDISING Assignment 1 Submitted To: Submitted By: Archana Rani Das Nethravathi T.S Christabel George Nikita Jain Sanaa Sharma Table of Contents
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| |NIFT | | |MFM 2012-14 | | | | | | | |[MINOR PROJECT] | |A STUDY ON CONSUMER PREFERENCES TOWARDS
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Women’s Empowerment‚ Media and Realities By Prof. D. B. Gadling & Karuna Raut Dept. of Mass Comm. & Journalism‚ Solapur University‚ Solapur. Email : d_gadling@yahoo.com Contribution of Social Reformers Gender equality is the point of utmost importance in the empowerment of women. This concept is not altogether new to India. Various attempts were made to spread it by social reformers in India. During the 19th century Raja Rammohan Roy raised his voice against child marriages‚ Sati and polygamy. Maharshi
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Newars‚ a Cultural Identity I have respect for all religion‚ castes‚ races and each culture that is associated with them. Each one of them have their own physical features‚ specialty and importance. Each one of them is different‚ but not less or inferior than any other. Comparing one to the other would be only for the sake of finding out the differences‚ and not deciding on which is superior to the other. This should be clarified to everybody. As being born and raised in the environment
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na die probleme wat kan onstaan na die toernooi in verband met al die uitgawes wat aangegaan word vir die stadiums‚ asook die ekonomiese nadeel. 2 Misdaad en gevare tydens die toernooi 2.1 Xenefobia tans in SA “Xenefobia is ‘n intense afkeer‚ haat of angs vir ander wat as vreemdelinge beskou word” (Fuller:2008). Fuller beskryf xenefobia as gesindhede‚ vooroordele en gedrag wat mense verwerp‚ uitsluit en beswadder‚ vanweë die opvatting dat hulle buitestaanders van die gemeenskap of die nasionale
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Die invloed wat ’n politieke stelsel van ’n land op sy inwoners het is baie groter as wat ons somtyds besef. Op die oog af byvoorbeeld lyk Suid-Afrika na ’n land waarin die mense almal totale gelykheid ervaar. Indien daar egter dieper gekyk word is dit glad nie die waarheid nie. Suid-Afrika word tans deur die ANC (African National Congress) regeer. Dit is die regerende party op nasionale vlak en in die meesrderheid van ons provinsies. Die huidige president is president Thabo Mbeki. Die land het
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A Study of Consumer Behavior Aspects and Brand Preferences in Rural India with Reference to FMCG Sector Prof. (Dr.) S L Gupta & Arun Mittal Abstract The Fast Moving Consumer Goods (FMCG) sector is very important for Indian economy. This sector touches every aspect of human life. The FMCG companies are now encashing that opportunity. In rural India‚ this is the fact about the consumers that their income is increasing and the lifestyles are changing. There are as many middle-income households in the
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THE INDISPENSATILITY OF MARKETING IN ENTERPRENEURSHIP DEVELOPMENT Entrepreneurship Development and Small Scale Industries Course Objectives: To understand the basics of managing a business and create interest among students for starting their own business. Topics: Entrepreneur : Meaning of entrepreneur; Evolution of the concept; Functions of the entrepreneur; types of entrepreneur; concept of entrepreneurship-evolution of entrepreneurship; The entrepreneurial culture; stages in entrepreneurial
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