ABSTRACT The word retail has a very small meaning ‚ it means ‘to cut or to break the bulk’‚ however the term Retail Management is not a small concept ‚ it has a very broad meaning and a wide framework. When we say that Retailing is dynamic ‚ it simply means that is progressive in nature ‚ it keeps on changing itself with the emerging trends. There are various elements that are working as the forces for retail dynamics. One such force is Rural retail. The retail business in India accounts for
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Kumar (10) Bhuvan Deep Dua (20) Himanshu Goyal (30) Nitika Gupta (38) Pramod Kumawat (40) Sahil Jain (50) CONTENTS TITLE Abstract Introduction The FMCG Sector in India Challenges Distribution Channels Various Distribution Strategies Haat Activation Use of Affinity Groups Co-operative Institutions Mobile Traders Hub and Spoke Distribution Syndicated Distribution Conclusion 1|Reaching the Real India PAGE NO. 2 3 5 6 7 9 11 12 14 16 17 18 ABSTRACT In recent
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| | |4.0 |Rural Market Analysis | | |4.1 |Concept of Haat and Bazar | | |4.2 |Products available in Noymaail Bazar |
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grasses and date leaves. They purchase household utensils from the local Haat. They have few cots‚ machia and sikia which they prepare from the ropes. They weave rope from the local grasses. They also prepare rope for selling and getting money. The males wear dhoti‚ ganji‚ kurta‚ gamachha etc. The females use sari‚ saya‚ blouse etc. The children wear paint‚ ganji‚ shirts etc. They purchase clothes from the local market or Haat. Previously‚ they used to buy dresses from the chickbaraik tribe. Women
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RURAL RETAIL: AN EMERGING CONCEPT OF RETAILING By: Ms. Sweta Sharma (Assistant professor) Vidya Bhawan College for engineering and technology ABSTRACT The word retail has a very small meaning‚ it means ‘to cut or to break the bulk’‚ however the term Retail Management is not a small concept‚ it has a very broad meaning and a wide framework. When we say that Retailing is dynamic‚ it simply means that it is progressive in nature‚ it keeps on changing itself with the emerging trends
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UNIT 9 ROLE OF LOCAL BODIES St ruc tur e 9.0 Objectives 9.1 Introduction 9.2 Destination Planning 9.3 Marketing Role 9.4 Case Study of Dilli Haat 9.5 Let Us Sum U p 9.6 Answers to Check Your Progress Exercises 9.0 OBJECTIVES In the Foundation Course on Tourism (TS-1 Unit 31‚ Block 8) you have been made aware of the role of local bodies in destination planning and development. After reading this Unit‚ you . would be able to: appreciatc the significance of local bodies
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Bazaar ) Even after the fall of barter system and rise of currencies‚ street markets and hawkers continued to operate. Mela & Haat were the concepts of marketing which later on evolved in to modern product exhibitions. This was the initial stage of retail marketing in India. Melaa & Haat are operative even today in rural parts of India. Famous example of an Haat is DELHI HAAT. Marketing was not an aggressive function and product features were considered to be the main reason of why a customer should
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Case Study | CavinKare Private limited: Serving Low Income Consumers | | Submitted to: Dr. Rohit Singh (Module Leader) | | Submitted by: | Namit MishraPGDBM | Sec - B | Workshop B | | | | | Qus1: In the light of the above case identify the reasons and factors in growth of Chik Shampoo. Is the size of that segment is one of the main reasons for its exponential growth. Try to identify the details of various other competitors in that segment and elaborate upon the positioning
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introductory stage to the growth stage due to the sudden increase in need‚ competition and advancements in technology with the main purpose revolving around leisure and business. 1.2 ENTREPRENEUR Gorur Ramaswamy Iyengar Gopinath or Captain Gopinath was born in a farmer’s family in the small village of Gorur in the Hassan district of Karnataka‚ India. Gopinath’s father did not send him to school in his early years of life‚ as he believed that children should be kept away from the burden of examinations
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Gupta and efforts of Chander Haat ‚ artists and photographers have been given an opportunity to empower themselves‚ they have been provided a space to display their work of art. “Our aim is to save this beautiful arena of Gurusday museum that remains neglected today”‚ stated Tarun da. There was also active participation from Martijn de Rooj‚ a PHD researcher in cultural anthropology‚ Tarun an artist and main mentor and the pillar in the creation and existence of Chander haat. Alok Shome‚ a revolutionary
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