Sharing Responsibility-Role of Local and State Bodies
UNIT 9 ROLE OF LOCAL BODIES
St ruc tur e
9.0 Objectives
9.1 Introduction
9.2 Destination Planning
9.3 Marketing Role
9.4 Case Study of Dilli Haat
9.5 Let Us Sum U p
9.6 Answers to Check Your Progress Exercises
9.0 OBJECTIVES
In the Foundation Course on Tourism (TS-1 Unit 31, Block 8) you have been made aware of the role of local bodies in destination planning and development. After reading this Unit, you
.
would be able to: appreciatc the significance of local bodies in the development process, understand the role of local bodies in tourism marketing, appreciate the importance of local bodies in maintaining and promoting the destinations, and know about the services that the local bodies should provide in tourism for strengthening the product.
9.1 INTRODUCTION
In India, there is a great emphasis at the central level on promotion of tourism to help the country to intcgrate with the global economy. However; the same priority is absent when it comes to integrating the local or state level economies with the national economy. The result is that many regions with tourism potential have remained under-developed. On the other hand our tourism products have not emerged within our culture and needs. This has resulted in a poor take off alongwith the emergence of antagonisms between the tourist and the local population or between the tourism industry and the local bodies. Generally, in all decision making on tourism, the local bodies and the local population have been ignored. However, if we keep in view the developmental role of marketing, the importance of local bodies in the implementation of tourism projects, maintenance of destinations and facilities, etc. becomes critical to their success. This Unit takes into account the role of local bodies in tourism marketing. 9.2 DESTINATION PLANNING he Government of India's National Action Plan for Tourism (1992) identified 15 circuits/destinations for
St ruc tur e
9.0 Objectives
9.1 Introduction
9.2 Destination Planning
9.3 Marketing Role
9.4 Case Study of Dilli Haat
9.5 Let Us Sum U p
9.6 Answers to Check Your Progress Exercises
9.0 OBJECTIVES
In the Foundation Course on Tourism (TS-1 Unit 31, Block 8) you have been made aware of the role of local bodies in destination planning and development. After reading this Unit, you
.
would be able to: appreciatc the significance of local bodies in the development process, understand the role of local bodies in tourism marketing, appreciate the importance of local bodies in maintaining and promoting the destinations, and know about the services that the local bodies should provide in tourism for strengthening the product.
9.1 INTRODUCTION
In India, there is a great emphasis at the central level on promotion of tourism to help the country to intcgrate with the global economy. However; the same priority is absent when it comes to integrating the local or state level economies with the national economy. The result is that many regions with tourism potential have remained under-developed. On the other hand our tourism products have not emerged within our culture and needs. This has resulted in a poor take off alongwith the emergence of antagonisms between the tourist and the local population or between the tourism industry and the local bodies. Generally, in all decision making on tourism, the local bodies and the local population have been ignored. However, if we keep in view the developmental role of marketing, the importance of local bodies in the implementation of tourism projects, maintenance of destinations and facilities, etc. becomes critical to their success. This Unit takes into account the role of local bodies in tourism marketing. 9.2 DESTINATION PLANNING he Government of India's National Action Plan for Tourism (1992) identified 15 circuits/destinations for