diversification. This included the acquisition of a number of major companies‚ most recently Duracell. Prior to this acquisition‚ the Duracell Corporation had been the leading producer of alkaline batteries in the United States and maintained consistent growth in revenues from 1991-1996. Since their purchase of Duracell‚ their stock price has fallen 45% to a low of $34. The issue for Gillette is to determine if they can promote the profitable growth of their acquisition. Decision Criteria
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Gillette’s Energy Drain (A): The Acquisition of Duracell MACK Consulting Michelle Neill‚ Ali Nassem‚ Cindy Arsenault‚ Krystal Mayne‚ Charlene Ford‚ Laura Robertson March 20‚ 2008 Bus 491 - Gary Evans PROBLEM STATEMENTS – STRATEGIC ISSUES The Duracell Division of Gillette has lost market share and failed to move forward in the last four years‚ which may be the result of a lack of strategic vision and/or mandate from Gillette’s Board of Directors. It is our opinion that perhaps too much
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Industry: Portable power industry in the US The acquisition of Duracell was seen as many as a smart move. Analyst‚ shareholders‚ executives‚ had high expectations with this merger. Unfortunately‚ this acquisition created several problems for Gillette since their main goal of profit maximization was not being accomplished. Main issues: • Should Gillette divest Duracell? • Is Gillette using the appropriate strategies to deal with the big and small competitors? • Stock prices are decreasing
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Caso Gillette Singapur Apreciaciones • Estrategia de Gillette a nivel internacional es comprar fábricas de productos de consumo de alta calidad rentables. En 1996‚ compran Duracell Internacional y parece que se complicó....No compró Unilever a Gillette?? • Cultura Parker (60 personas): origen familiar‚ informal‚ alta unidad‚ estructura horizontal‚ una sola marca de calidad superior de la cuál los empleados se sentían orgullosos (identificación). ESTO ESMUY DIFÍCIL DE LOGRAR‚ HAY QUE
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Total quality management in Gillette Argentina BACKGROUND: BACKGROUND Founded in 1901 & by 1905 had started operations abroad Sales office in London & manufacturing site in Paris Best known for its razors and blades Leader in batteries (Duracell)‚ dental care(Oral-B) and toiletries (Gillette Series) Top seller of writing products (Paper mate and Parker pen) and electric shavers PowerPoint Presentation: Manufacturing operations in 20 countries & distribute products in 200 territories
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rasurado entre las mujeres. En este segmento la compañía ha consolidado su prestigio‚ con marcas líderes desde la década de los 70 mantienen una participación de mercado considerable en todo el mundo. En el segmento de fuentes de poder portátiles. Duracell es el líder de mercado dentro de la categoría de las baterías alcalinas. Cuenta con el 40% de participación mercado. Esto genera un 25% de las ventas y los ingresos de la compañía El segmento productos para el cuidado bucodental cuenta con un
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The purpose of this paper is to answer specific questions about Gillete razor division case. These questions will be answered in eight sections providing basic idea of the content within this case. Protagonist Ralph Bingham is the Vice president for Gillete Safety Razor Division (SDR). It is his job to identify new business opportunities for the division and assess feasibility Situation Gillete is looking to reach an earning growth target as part of the corporate long-range
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Individual Case Assignment #2 Sangshin Jung (207975691) SGMT 3000 Section R Prof. Stan Xiao Li March 5‚ 2013 Dear Mr. Kilt‚ With a careful analysis‚ I would like to give you few recommendations and implement action plan for you to turnaround Duracell division of your company. I would like to start with some market analysis recommendation. Based on the analysis‚ the battery market is very saturated and highly competitive. The profit margin decline year by year and it is not likely the market
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INDIA LTD. (INDIAN SHAVING PRODUCTS LIMITED-ISPL) SUBMITTED BY: GROUP B-6 PALASH AGARWAL (11P095) ANAND KUMAR (12P127) ANKUSH SINGLA (12P129) ASHWIN BHOOMI (12P131) ADITYA CHADHA (12P132) INDIAN SHAVING BLADE MARKET • WORLD’S LARGEST MARKET BY VOLUME: 2.4 BILLION BLADES • SMALL MARKET BY VALUE: RS. 250 CRORES AT RETAIL PRICES • SHAVING MALE POPULATION RANGE IS 15-20 CRORES • AT A LOWER END OF TECHNOLOGY CARBON STEEL BLADES MAKING THE BULK OF THE MARKET STAINLESS STEEL BLADES ARE
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[Type the author name] 2010 Duracell Battery Marketing Plan 2010 Proctor & Gamble 14 Research Drive Berkshire Corporate Park Bethel‚ CT 06801 203-791-3013 800-544-5454 Executive Summary Duracell is a member of the Gillette Company and owned by Proctor & Gamble. It is the alkaline battery market leader holding approximately 50 percent of the United States market share. Duracell has been forces to realign its prices in order to stay competitive with competitors who have introduced
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