Gillette and the Men’s Wet-Shaving Market I. BACKGROUND COMPANY HISTORY Gillete Company has assumed the world leader in the men’s and some women’s grooming product technology. Gillette maintains 64 manufacturing facilities in 27 countries‚ and its products are sold in more than 200 countries‚ more than 60 percent sales of which occurring outside the US. Gillette has also adopted the top spots worldwide in writing instruments: Paper Mate‚ Parker‚ and Waterman
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[2007] Group 6 Section B Gillette India Ltd MAK – II Project Abhishek Anand Abhishek Tiwari Nishit Jalan N P Easwaran Venkata Bhargava Talasila Wasi Rizvi Sec B Group 6 IIM Indore IIM Indore Group 6 Section B 1. EXECUTIVE SUMMARY 2. INTRODUCTION OF PROJECT 3. HISTORY OF GILLETTE 3.1. FOUNDATION OF GILLETTE INDIA 3.2. GILLETTE’S STRATEGY IN INDIA 3.3. SALES 3.4. STRUCTURE 3.5. PRODUCT DETAILS 4. ANALYSIS OF GILLETTE 4.1. FINANCIAL ANALYSIS 4.2. VISION AND FUTURE GROWTH 4.3. EXTERNAL
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Case 7: Gillette The Razor Wars Continues Prepared by: Hala Question 1: Evaluate product innovation at Gillette throughout its history. Has Gillette been a victim of its own success? Has product innovation in wet-shaving market come to an end? Explain? King C. Gillette has founded Gillette in 1901. It was one of the first great multinational organizations and a marvel of marketing effectiveness. Gillette has set a goal for his company: To offer consumers high-quality shaving products
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Shaving Preparation: The preparation which are used to soften the beard‚ lubricate the passage of razor over the face is called shaving preparation. The preparation is also used to relieve irritation & a feeling of well- being. There are two types of Shaving Preparations. This are given in following flow chart. Shaving Cream Shaving cream is a substance applied to the skin to facilitate removal of hair. Shaving cream softens and moistens the skin and the hair‚ thus making shaving more
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Gillette Case Study 1. Background Synopsis Gillette is a razor and blade company started in 1901 by King Camp Gillette and was at the time the only shaving company available to men and women. According to the book‚ “Gillette has long been known for innovation in both product development and marketing strategy” (Ferrell). The company was the first to invent the disposal razor and the first 5-bladed razor. The company has lasted through many trying times and has invented many of the products
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ANALYSIS I. Statement of the Problem How can Gillette Company maintain and improve its profitability? II. Objective 1. To reinvigorate the blade-and-razor system market while keeping the lead in the disposable razor market. 2. To develop strategies that will continue to sustain and increase the market share. 3. To maximize the profitability of the company. III. Analysis of Case Facts/SWOT Analysis Strengths 1. Gillette invented the blade-and-razor system. 2. Has always
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a Sum-of-the-Parts valuation of Gillette‚ it fundamentally divide Gillette operation into parts and do individual valuations on all of them to take a fair value in the end. This valuation basically the replacement cost of each operation of Gillette. However‚ there are two problems with this valuation method. First‚ it does not take Gillette’s group cost-savings and synergies into consideration. Secondly‚ it does not take the cost-savings and synergies that Gillette can potentially offer to P&G too
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Gillette is a company that has been known to the public for many years for innovation and marketing strategy. They hold a commanding market share in a razor and blade industry that is rapidly growing new companies and competitors. However‚ their innovativeness has not been the same since 2006 when they created the fusion 5‚ and their ability to market to people who do not want to pay the price for razors has caused them to look at new ways to maintain or increase its market share. Gillette was founded
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Bic Versus Gillette: The Disposable Wars ABOUT HALF OF ALL WESTERN men get up each morning‚ confront their stubble in the bathroom mirror and reach for a cheap disposable plastic razor. Schiek‚ Bic‚ Gillette‚ Wilkinson or whatever‚ most men think that one brand does as well as the next. Also‚ the razor makers seem always to have them on sale‚ so you can scoop up a dozen of them for next to nothing. The Gillette Company does not like this sort of thinking. Of course‚ women
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GILLETTE INDONESIAN Given the information and the projections for 1996 behavior of the Indonesian market‚ Should Chester Allan implement his strategy based on increase only sales‚ instead of focusing efforts on market development (marketing‚ promotion‚ supply chain) aside of sales‚ just as Rigoberto Effio suggests? BACKGROUND GILLETE Since its creation in 1901‚ Gillette has established a solid worldwide leadership as a producer of razors and blades‚ as well as other consumer product categories
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