Gillette

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[2007]
Group 6 Section B

Gillette India Ltd MAK – II Project

Abhishek Anand Abhishek Tiwari Nishit Jalan N P Easwaran Venkata Bhargava Talasila Wasi Rizvi Sec B Group 6 IIM Indore

IIM Indore

Group 6 Section B

1. EXECUTIVE SUMMARY 2. INTRODUCTION OF PROJECT 3. HISTORY OF GILLETTE 3.1. FOUNDATION OF GILLETTE INDIA 3.2. GILLETTE’S STRATEGY IN INDIA 3.3. SALES 3.4. STRUCTURE 3.5. PRODUCT DETAILS 4. ANALYSIS OF GILLETTE 4.1. FINANCIAL ANALYSIS 4.2. VISION AND FUTURE GROWTH 4.3. EXTERNAL FORCES 5. PERSONAL GROOMING INDUSTRY – AN OUTLOOK 5.1. INDUSTRY ANALYSIS 5.2. COMPETITOR ANALYSIS 5.2.1. COLGATE-PALMOLIVE 5.2.2. PROCTOR & GAMBLE 5.3. HLL 5.4. GODREJ 5.5. FA 5.6. OTHER BRANDS 6. GILLETTE SHAVING CREAM DIVISION

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IIM Indore
6.1. PRODUCT 6.1.1. GILLETTE PRODUCTS IN THE SHAVING CREAM/GEL/FOAM DEPARTMENT 6.1.2. GILLETTE’S RANGE OF SHAVING GELS AND FOAMS 6.2. GILLETTE SHAVING GEL - AN INSIGHT 6.3. PRICE 6.4. PLACE 6.5. PROMOTION 7. MARKET RESEARCH 7.1. RESEARCH PURPOSE 7.1.1. PROBLEM OR OPPORTUNITY 7.2. RESEARCH OBJECTIVE 7.2.1. RESEARCH QUESTION 7.2.2. RESEARCH BOUNDARIES 7.3. RESEARCH DESIGN 7.3.1. RESEARCH APPROACH 7.3.2. RESEARCH TACTICS 7.4. IMPLEMENTATION 7.4.1. DATA COLLECTION - PHASE 1: 7.4.2. PHASE 2: FINAL SURVEY 7.4.3. DATA PROCESSING 7.5. RECOMMENDATION AND CONCLUSION 7.5.1. PLAYING WITH THE PLC: 7.5.2. LAUNCH GILLETTE SHAVING CREAM 7.5.3. PROMOTION 7.5.4. SALES AND MARKETING 7.5.5. CONTINUE WITH UPGRADATION 8. FUTURE CHALLENGES 9. MARKETING PLAN FOR SHAVING CREAM

Group 6 Section B
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IIM Indore
9.1. MARKETING AUDIT 9.1.1. INDUSTRY OUTLOOK 9.1.2. GILLETTE’S CURRENT POSITION (WHERE WE ARE AND WHERE WE ARE HEADING??) 9.1.3. FUTURE OUTLOOK WITH SHAVING CREAM (WHERE WE WILL HEAD?) 9.2. MARKETING MISSION 9.2.1. TARGET CUSTOMERS AND THEIR NEEDS 9.2.2. MARKETING OBJECTIVES 9.3. STRATEGIC PRIORITIES 9.4. MARKETING STRATEGY 9.4.1. SEGMENTATION 9.4.2. POSITIONING 9.4.3. REAL POSITIONING 9.4.4. PSYCHOLOGICAL POSITIONING 9.5. MARKETING MIX 9.5.1. PRODUCT AND SERVICE 9.5.2. PRICING 9.5.3. PROMOTION 10. APPENDIX 10.1. GILLETTE- TIMELINE 10.2. SWOT ANALYSIS 10.3. ORGANIZATIONAL STRUCTURE 10.4. PRODUCT PORTFOLIO 10.5. FINANCIAL ANALYSIS 10.5.1. SHARE HOLDING PATTERN 10.5.2. PROFIT & LOSS ANALYSIS 10.5.3. BALANCE SHEET ANALYSIS 10.5.4. CASH FLOW ANALYSIS 10.5.5. COMPARATIVE ANALYSIS 10.5.6. VALUATION 10.6. COMPETITOR’S ANALYSIS

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IIM Indore
10.6.1. COLGATE PALMOLIVE 10.6.2. PROCTOR & GAMBLE 10.6.3. HLL 10.6.4. GODREJ 10.6.5. OTHER COMPETITORS 10.7. CUSTOMER SURVEY QUESTIONNAIRE 10.8. FOCUS GROUP DISCUSSION FORMAT 10.9. AGE PROFILE OF SAMPLE POPULATION 10.10. SHAVING PRODUCT PREFERENCE 10.11. PLACE OF BUYING 10.12. RECALL PATTERN 10.13. USER PREFERENCE 10.14. BRAND SATISFACTION OF GILLETTE 10.15. BRAND LOYALTY IN SHAVING CREAM/GEL/FOAM MARKET 10.16. PRICE SENSITIVITY IN SHAVING CREAM/GEL/FOAM MARKET 10.17. FISHBEIN ANALYSIS 10.18. BRAND PREFERENCE BASED ON INDIVIDUAL ATTITUDE SCORE 10.19. AVERAGE ATTITUDE PERCEPTION SCORE OF EACH BRAND 10.20. FACTOR ANALYSIS 10.21. PERCEPTUAL MAPPING 10.22. CLUSTER ANALYSIS

Group 6 Section B
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IIM Indore

Group 6 Section B

1.

Executive Summary

Gillette has been the leading brand in men‟s grooming industry in India and across the globe. Gillette with its wide range of products caters to the premium segment of the men‟s grooming market. Gillette faces intense competition in the shaving preparations market (shaving gel/foam/cream) whereas the competition in the razor market is not that intense. With the intense competition Gillette has to cater to the various needs of the consumers. This project aims at identifying the problems faced by Gillette in...
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