Gillette
[2007]
Group 6 Section B
Gillette India Ltd MAK – II Project
Abhishek Anand Abhishek Tiwari Nishit Jalan N P Easwaran Venkata Bhargava Talasila Wasi Rizvi Sec B Group 6 IIM Indore
IIM Indore
Group 6 Section B
1. EXECUTIVE SUMMARY 2. INTRODUCTION OF PROJECT 3. HISTORY OF GILLETTE 3.1. FOUNDATION OF GILLETTE INDIA 3.2. GILLETTE’S STRATEGY IN INDIA 3.3. SALES 3.4. STRUCTURE 3.5. PRODUCT DETAILS 4. ANALYSIS OF GILLETTE 4.1. FINANCIAL ANALYSIS 4.2. VISION AND FUTURE GROWTH 4.3. EXTERNAL FORCES 5. PERSONAL GROOMING INDUSTRY – AN OUTLOOK 5.1. INDUSTRY ANALYSIS 5.2. COMPETITOR ANALYSIS 5.2.1. COLGATE-PALMOLIVE 5.2.2. PROCTOR & GAMBLE 5.3. HLL 5.4. GODREJ 5.5. FA 5.6. OTHER BRANDS 6. GILLETTE SHAVING CREAM DIVISION
6 7 8 8 9 9 9 10 11 11 11 12 14 14 14 14 15 17 18 18 19 20
IIM Indore
6.1. PRODUCT 6.1.1. GILLETTE PRODUCTS IN THE SHAVING CREAM/GEL/FOAM DEPARTMENT 6.1.2. GILLETTE’S RANGE OF SHAVING GELS AND FOAMS 6.2. GILLETTE SHAVING GEL - AN INSIGHT 6.3. PRICE 6.4. PLACE 6.5. PROMOTION 7. MARKET RESEARCH 7.1. RESEARCH PURPOSE 7.1.1. PROBLEM OR OPPORTUNITY 7.2. RESEARCH OBJECTIVE 7.2.1. RESEARCH QUESTION 7.2.2. RESEARCH BOUNDARIES 7.3. RESEARCH DESIGN 7.3.1. RESEARCH APPROACH 7.3.2. RESEARCH TACTICS 7.4. IMPLEMENTATION 7.4.1. DATA COLLECTION - PHASE 1: 7.4.2. PHASE 2: FINAL SURVEY 7.4.3. DATA PROCESSING 7.5. RECOMMENDATION AND CONCLUSION 7.5.1. PLAYING WITH THE PLC: 7.5.2. LAUNCH GILLETTE SHAVING CREAM 7.5.3. PROMOTION 7.5.4. SALES AND MARKETING 7.5.5. CONTINUE WITH UPGRADATION 8. FUTURE CHALLENGES 9. MARKETING PLAN FOR SHAVING CREAM
Group 6 Section B
20 20 20 22 24 25 26 28 28 28 28 28 28 29 29 31 31 31 32 32 36 36 37 37 38 38 40 41
IIM Indore
9.1. MARKETING AUDIT 9.1.1. INDUSTRY OUTLOOK 9.1.2. GILLETTE’S CURRENT POSITION (WHERE WE ARE AND WHERE WE ARE HEADING??) 9.1.3. FUTURE OUTLOOK WITH SHAVING CREAM (WHERE WE WILL HEAD?) 9.2. MARKETING MISSION 9.2.1. TARGET CUSTOMERS AND THEIR NEEDS 9.2.2. MARKETING OBJECTIVES 9.3. STRATEGIC PRIORITIES
Group 6 Section B
Gillette India Ltd MAK – II Project
Abhishek Anand Abhishek Tiwari Nishit Jalan N P Easwaran Venkata Bhargava Talasila Wasi Rizvi Sec B Group 6 IIM Indore
IIM Indore
Group 6 Section B
1. EXECUTIVE SUMMARY 2. INTRODUCTION OF PROJECT 3. HISTORY OF GILLETTE 3.1. FOUNDATION OF GILLETTE INDIA 3.2. GILLETTE’S STRATEGY IN INDIA 3.3. SALES 3.4. STRUCTURE 3.5. PRODUCT DETAILS 4. ANALYSIS OF GILLETTE 4.1. FINANCIAL ANALYSIS 4.2. VISION AND FUTURE GROWTH 4.3. EXTERNAL FORCES 5. PERSONAL GROOMING INDUSTRY – AN OUTLOOK 5.1. INDUSTRY ANALYSIS 5.2. COMPETITOR ANALYSIS 5.2.1. COLGATE-PALMOLIVE 5.2.2. PROCTOR & GAMBLE 5.3. HLL 5.4. GODREJ 5.5. FA 5.6. OTHER BRANDS 6. GILLETTE SHAVING CREAM DIVISION
6 7 8 8 9 9 9 10 11 11 11 12 14 14 14 14 15 17 18 18 19 20
IIM Indore
6.1. PRODUCT 6.1.1. GILLETTE PRODUCTS IN THE SHAVING CREAM/GEL/FOAM DEPARTMENT 6.1.2. GILLETTE’S RANGE OF SHAVING GELS AND FOAMS 6.2. GILLETTE SHAVING GEL - AN INSIGHT 6.3. PRICE 6.4. PLACE 6.5. PROMOTION 7. MARKET RESEARCH 7.1. RESEARCH PURPOSE 7.1.1. PROBLEM OR OPPORTUNITY 7.2. RESEARCH OBJECTIVE 7.2.1. RESEARCH QUESTION 7.2.2. RESEARCH BOUNDARIES 7.3. RESEARCH DESIGN 7.3.1. RESEARCH APPROACH 7.3.2. RESEARCH TACTICS 7.4. IMPLEMENTATION 7.4.1. DATA COLLECTION - PHASE 1: 7.4.2. PHASE 2: FINAL SURVEY 7.4.3. DATA PROCESSING 7.5. RECOMMENDATION AND CONCLUSION 7.5.1. PLAYING WITH THE PLC: 7.5.2. LAUNCH GILLETTE SHAVING CREAM 7.5.3. PROMOTION 7.5.4. SALES AND MARKETING 7.5.5. CONTINUE WITH UPGRADATION 8. FUTURE CHALLENGES 9. MARKETING PLAN FOR SHAVING CREAM
Group 6 Section B
20 20 20 22 24 25 26 28 28 28 28 28 28 29 29 31 31 31 32 32 36 36 37 37 38 38 40 41
IIM Indore
9.1. MARKETING AUDIT 9.1.1. INDUSTRY OUTLOOK 9.1.2. GILLETTE’S CURRENT POSITION (WHERE WE ARE AND WHERE WE ARE HEADING??) 9.1.3. FUTURE OUTLOOK WITH SHAVING CREAM (WHERE WE WILL HEAD?) 9.2. MARKETING MISSION 9.2.1. TARGET CUSTOMERS AND THEIR NEEDS 9.2.2. MARKETING OBJECTIVES 9.3. STRATEGIC PRIORITIES