MARKETING STRATEGY OF THE SUPERMARKETS [ICA MAXI‚ FORUM COOP‚ NETTO‚ LIDL] Rafael Lucena Matamalas Miguel Santandreu Ramos May 2009 Marketing Strategy of the supermarkets INDEX I. Introduction................................................................................................................................ 4 II. Theory ....................................................................................................................................... 6 1. A. B. C. D. 2.
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FP601 CYBERPRENEURSHIP Case studies are based on Mydin Hypermarket. Each case study refers for assessment compliance with topic: ~Let’s look at MYDIN’s story ~ How MYDIN grew from a small grocery shop till a Multi-Billion Ringgit Retail Chain MYDIN business activity is in retailing and wholesaling. The products range from food line‚ household‚ soft-lines and hard-lines items. Hard-line products include hardware‚ electrical‚ stationery‚ porcelain and toys. Whilst soft-line comprises of textiles and
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[Type the company name] | Corporate Social Responsibility in Tesco | Prepared by Povanesh Karunanithy | | Content 1.0 Introduction 4 2.0 What is CSR
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products. At present‚ the Company’s range includes over 64‚000 stock keeping units (SKUs). ”O’KEY ” develops dairy‚ meat and other food products as well as consumer goods under its own private labels. Strategy O’KEY Group launched its first hypermarket in St. Petersburg in 2002‚ quickly becoming the retail leader in the region. Rapid and sustainable development has been its strategy since then. The Company is actively expanding its regional operations and by 2015 will be welcoming customers to
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Contents List of figures 3 List of Tables 3 Introduction 4 1. Marketing mix using Tesco Poland as an example 5 1.1 Products 5 1.2 Price 6 1.3 Place 6 1.4 Promotion 7 1.5 People 7 1.6 Process 8 1.7 Physical evidence 9 1.7.1 Parking 9 1.7.2 Buildings 9 1.7.3 Stores/decor/furnishings 10 2. Micro environment - competition 11 2.1 Tesco vs. Biedronka (Ladybird) 12 2.2 Tesco vs. Carrefour 12 2.3 Comparison of the top 3 retail chains in Poland 13
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of import product from French. Carrefour localisation initially develops new stores through joint venture and partnership with the local retailer‚ this action consequently lead over the competitors in the following years and has established more hypermarkets in France. Besides that‚ Carrefour continue its successful policy of decentralisation by providing autonomy to each department head and continued to focus on long-term results rather than immediate successes. For
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with hypermarkets customer concerning the products and services that they are offering. The interviewee was 28 year old man‚ who is single and he is living with his parents and sister . Annual income of his family is approximately 80.000 KM which is above average annual income per household in Sarajevo. His generally view on hypermarkets is positive and he thinks they are great because they offer a large selection of different products in one place. He regularly visits specific Hypermarket and
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Report on the ASDA supermarket chain History Asda is a leading nationwide supermarket market chain in the United Kingdom. The chain offers food‚ clothing and general merchandise products. Asda became a subsidiary of the giant American retailer‚ Wal-mart in 1999. Wal-mart is the largest retailer in the world. Asda was co-founded in 1965 by two farming brothers from Yorkshire and Noel Stockdale. The chain initially started with just a few stores offering dairy products and general groceries
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captures almost the entire consumption basket of Indian customers. In the lifestyle segment‚ the group operates Pantaloons‚ a fashion retail chain and Central‚ a chain of seamless malls. In the value segment‚ its marquee brand‚ Big Bazaar is a hypermarket format that combines the look‚ touch and feel of Indian bazaars with the choice and convenience of modern retail. The group’s speciality retail formats include supermarket chain – Food Bazaar‚ sportswear retailer - Planet Sports‚ electronics retailer
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of 49% since 2009. Market segmentation I Hypermarkets‚ supermarkets‚ and discounters sales proved the most lucrative for the European food retail industry in 2009‚ with total revenues of $798.5 billion‚ equivalent to 48% of the industry’s overall value. Market segmentation II Germany accounts for 14.1% of the European food retail industry value. Market rivalry The industry is becoming consolidated with large chain supermarkets or hypermarkets wielding more power over smaller specialty‚
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