1. Discuss Tesco’s priorities in the development of their Polish business. 2. To what extent is Tesco’s food retailing expertise transferable to Poland? The traditional retail sector in Poland started to modernize intensely in the later years of the twentieth century. After the collapse of communism entrepreneurship and privatizing in retailing was highly supported and approved by the government as this was economically important to Poland. Using this opportunity‚ Western European countries
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multinational company: Carrefour. Carrefour is a French multinational company which works in the sector of retailing and which was created in 1959. Its headquarter is situated in Boulogne Billancourt‚ France. Indeed‚ Carrefour it’s one of the biggest hypermarket chains of the world competing with Wal-Mart‚ Tesco and Costco. Additionally‚ it’s qualified as a multinational company because it’s operating across the World‚ more precisely in Europe‚ Asia and South America. Firstly‚ in order to extend the influence
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Question 1: Globalisation has‚ in the last few decades‚ been one of the dominant trends in retailing. Retailers around the globe are striving for higher global market shares. The food retailing industry which has an oligopolistic market‚ especially‚ has strong competition although‚ with a few large firms dominating the market. Among them Tesco and Lidl are one of the major European retailers. Tesco is the UK’s largest retailer with 28.7% market share‚ which is 11% more than its closest rival‚ ASDA
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Supermarkets 1‚000 – 10‚000 sq ft Hypermarkets Above 10‚000 sq ft A supermarket‚ a large form of the traditional grocery store‚ is a self-service shop offering a wide variety of food and household products‚ organized into aisles. It is larger in size and has a wider selection than a traditional grocery store‚ but is smaller and more limited in the range of merchandise than a hypermarket or big-box market. The supermarket typically comprises meat
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Carrefour created a new shop with the concept of hypermarket. In 1973‚ Carrefour opened their first hypermarket in Spain‚ 1975 in Italy‚ 1976‚ they introduced their own labeled production under no label with high quality products at lower costs and then in 1982 they first setup hypermarket in Argentina. Carrefour seen great growth in last two decades and opened their hypermarkets in Turkey in 1990‚ Carrefour hypermarket in Greece in 1991‚ Carrefour hypermarket in Mexico and Malaysia in 1994 and in 1995
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Background • Carrefour entered the Chinese market in 1995 ‚ by establishing the first store in Beijing . By the end of 2013 ‚ Carrefour operates 236 hypermarkets in 73 cities in China‚ with 60‚000 employees. • Carrefour make its commitment to the corporatecitizenship in China and very focused on its corporate social responsibility. Carrefour had set up the " Farm" ‚ "Food Safety Training "‚ “Food Safety Testing Room"‚ to provide safe and secure goods for its customers and satisfy different needs
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Carrefour was started in Paris‚ France by the Fournier and Deoffrey families in 1959. In 1960‚ the company opened its first supermarket‚ followed by the opening of the first Carrefour hypermarket in Sainte-Genevive-des-bois in 1963. In 1969‚ the opening of the first Carrefour store in Belgium marked the beginning of Carrefour’s international expansion. Between 1970 and 1980‚ the company went through a number of changes and expansions. In 1970‚ the company’s stock was floated on the Paris Bourse
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Tesco’s international strategy Globalisation progressed significantly in the past decade‚ facilitated by modern communication‚ transportation and improved legal infrastructure as well as the political choice to consciously open markets to international trade and finance. Included in this wave were the efforts of companies to broaden the geographic reach of their products. Today multinational enterprises own or control production or service facilities outside the country in which they are based
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become the "reliable link" between their home and their place of work. It is a place they are most likely to visit before they proceed to work‚ or after‚ just before they go home. SM Hypermarket – is a chain of hypermarkets in the Philippines started by the Sy family. They have 42 branches across the country. Hypermarket is a good place to distribute our product as this place has been one of the most famous for their quality of services and wide ranges of products offered. PUREGOLD - is a chain of supermarkets in
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Analysis of Wal-Mart’s Strategy and Business Model for Expansion into China. Introduction Business organizations in the modern world face an ever-increasing challenge to compete for a share of the global market. Advances in transportation‚ communications‚ and technology make it possible for a company to build a device in one country out of components made in a dozen other countries and sell it anywhere in the world. To survive in this business environment‚ businesses must devise
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