which could impact the industry. Increase business/sales activities by understanding your competitors businesses better. Recognize potential partnerships and suppliers. Key Highlights Groupe Auchan SA (Auchan) is a multinational supermarket and hypermarket chain operator based in France. The
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do you think hypermarkets are more common in some countries than others? Hypermarkets (or supermarkets) have become a popular trend today compared to say 30 years ago in some countries. Reasons for this are the “increase in car ownership‚ an increase in the number of households with refrigerators and freezers‚ and an increase in the number of working wives” (Gillespie‚ 391). However‚ some countries are still not as developed as others. This causes the hypermarkets to steer clear
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| The strategy of Carrefour | | | Summary I- Introduction 3 I- Historic 4 II- Characteristics of supermarket distribution 5 a) Porter’s five 5 b) PESTEL 7 c) SWOT 9 III- Strategies in France 10 IV- International strategy of Carrefour 11 V- The new markets and the future 12 VI- Suggested strategies 13 VII- Conclusion 14 VIII- Bibliography 15 I- Introduction Carrefour was the first supermarket created in France and also in the world
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International Case : Carrefour — Which Way to Go? Wal-Mart’s biggest global competitor is the big French retailer Carretour‚ a firm that has hypermarkets‚ big stores offering a variety of goods. It has made large investments around the globe in Latin America and China. But not all is well as competitors taking market share its home market‚ for instance. There has been even speculation of a takeover by Wal-Mart or Tesco‚ an English chain. Mr. Barnard has been ousted after heading the company
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the market leader for retail business in Europe & number 2 worldwide after Wal-Mart. It’s present in 34 countries across the globe within 14 countries across the MENA region. It is largest hypermarket chain in terms of size. The hypermarket exceeds 2500 meters in terms of space. It is one of the largest hypermarket chains in the world. The third in profit (after Wal-Mart and Tesco). Carrefour operates mainly in Europe; it’s also present in North America as for example Argentina and Brazil and in the
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has a long history of entering into joint venture agreements with local partners. What are the benefits of doing this for Tesco? What are the risks? How are those risks mitigated? In Asia Tesco settled on a 50/50 joint venture with Hymall‚ a hypermarket chain that is controlled by Ting Hsin‚ a Taiwanese group‚ which had been operating in China for six years. As Tesco has teamed up with good company that have a deep understanding of the markets in which they are participating‚ it compensated the
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SULTAN QABOOS UNIVERSITY Language Center Independent Study Report THE MAIN REASON FOR THE SUCCESS OF CARREFOUR English for Business 1 Section: 30 Teacher’s Name: Dr. Shaukat Ali DATE: 16 December 2012 Acknowledgments We thank all the people who helped us finish this project‚ starting with Dr. Shaukat Ali and Ms. Annette Herzog for their co-operation. Also‚ we would like to thank the students who helped us by filling out the questionnaire. 1 TABLE OF CONTENTS SUBJECT | PAGE | Acknowledgements
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a Giraffe restaurant after Tesco acquired the family dining chain. The store also includes a Harris + Hoole coffee shop‚ a Euphorium bakery and a stand-alone F&F clothing section designed to feel like a fashion store. Mr Clarke said the hypermarket represents a “major rethink” for Tesco and is part of the company’s £1bn drive to modernise its stores in an attempts to halt a decline in sales in the UK. He said: “This is a very logical conclusion to the work we’ve been doing over the past
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supermarkets and 12 hypermarkets. All the supermarkets are branded ’More.’ and the hypermarkets are branded ’More Megastore’. The company has over 11‚000 employees and has a pan-India presence. More. supermarkets are neighbourhood stores with the core proposition of offering value‚ convenience and trust to the customers and averaging 2‚500 sq ft area. The hypermarkets are self-service superstores offering value and range in food and non-food products and services at a single location. Hypermarkets are located
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TESCO is a public limited company. It is a retailing industry. It founded in year 1919 at Hackney‚ London and England. TESCO also have many products such as Supermarket‚ Hypermarket and Superstore. There are many retail shops in the TESCO. Example such as Giraffe Restaurants‚ Harris and Hoole‚ Dobbies Garden Centres‚ TESCO Metro‚ TESCO Extra‚ TESCO Express and One Stop. It classify in different type of stores. These retail stores also classify in different type of market structure such as Perfect
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