German Car Rental Industry | 21510 - Global Context of Management (Due: 07 May 2012) | Melissa Townsend 11245216 | TABLE OF CONTENTS Executive Summary | 2 | Introduction | 3 | Industry Landscape | 3-4 | Future Outlook | 4 | PESTEL Analysis | 4 | Porter’s 5 Forces Analysis | 5 | References | 6-7 | Bibliography | 8 | Appendices | 9-24 | ------------------------------------------------- ------------------------------------------------- Executive Summary -------------------------------------------------
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Car Rental Services Table of Contents S.no Description Page Introduction 3 1.0 Executive Summary 4 2.0 Business Description 5 2.1 Business plan 5 2.2 Long term goals of the company 5 2.3 Starting plan & Expenses 5 2.4 Company strength &Uniqueness of service 7/8 2.5 Potential of the business 8 3.0 Marketing Plan 9 3.1 Marketing segments & Target segments 9 3.2 Market needs 10 3.3 Competition 10 3.4 Promotion & Advertising strategy 11 3.5 Pricing Strategy 11 3.6 Marketing Budget 12
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Dallas Discount Rental Cars for Texas-Size Fun Everything’s bigger in Texas‚ so you need a car to get from Dallas-Fort Worth International Airport to your hotel and hundreds of popular attractions‚ such as the admission-free Dallas Museum of Art and the real-world setting of iconic Southfork Ranch‚ home of two "Dallas" television series. Our Payless car rental location at 38th Street gets you to your hotel and on the road quickly so that you can tour the Dallas World Aquarium‚ Dallas Zoo and Six
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THE INFLUENCE OF INTERNAL MARKETING ELEMENTS ON BRAND IMAGE OF SELECTED CAR RENTAL COMPANIES IN SOUTH AFRICA STUDENT NAME XXXXXX (student number) Thesis submitted in fulfilment of the requirements for the degree PhD in Marketing Management in the Faculty of Management at the University of Johannesburg JOHANNESBURG September 2009 Supervisor: Prof xxxxx Co-supervisor: Dr yyyy Table of contents ____________________________________________________________________________
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Overview Report of Car Rental Industry in USA Table of Contents Executive Summary 3 Introduction 4 Current Overview of Industry 4 Political‚ Economical‚ Social-Cultural‚ Technological‚ Legal and Environmental (PESTLE Analysis) 5 Political 5 Economical 5 Social –Cultural 5 Technological 6 Legal 6 Environmental 6 Porters 5 Forces Model 7 Threat of Substitutes 7 Bargaining Power of Suppliers 7 Competitive Rivalry 7 Bargaining Power of Buyers 7 New Entrants 8 Conclusion
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Five Forces Analysis What is it? Five Forces Analysis is a tool that enables managers to study the key factors in an industry environment that shape that nature of competition: (1) rivalry among current competitors‚ (2) threat of new entrants‚ (3) substitutes and complements‚ (4) power of suppliers‚ and (5) power of buyers. When do we use it? In a strategic analysis‚ Five Forces Analysis is an excellent method to help you analyze how competitive forces shape an industry in order to adapt or
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Request for car rental | Reservation call | Customer | Reserve vehicle | Vehicle availability status | Passengers | Pickup vehicle | Pickup date | Customer | Pickup vehicle | Car rental system update | Staff | Vehicle return | Due date for rental | Customer | Vehicle return | Car rental system update | Staff | Generate Bill | Vehicle Return | Operator | Bill | Update System | Customer | Payment Mode | Billing | Customer | Payment | Update System | Officer | Vehicle Rental Use Case Diagram
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to design the right business strategy to maintain and enhance its competitive advantages in order to respond to challenges. Aim: This study analyzes the five competitive forces of the Chinese electric vehicle industry and the effect of the government policies on the Chinese electric vehicle industry. The research uses Porter‘s Five Forces model and Porter’s Generic Strategies theory to give the strategic guidance to the company. Definition: In this thesis‚ the term ―Electric Vehicle‖ referred
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. .. 2. Booking . .. 3. Car... 4. Car History ... 6. Customer History . .. Introduction I. Purpose This project is designed so as to be used by Car Rental Company specializing in renting cars to customers. It is an online system through which customers can view available cars‚ register and book car. Owner of company have records of its car and driver. A customer will
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Porter’s Five Forces Analysis Diagram 1 Porter’s five forces model (source from Business Resource Software‚ Inc.) The Porter’s five forces model will be used to evaluate information system and automobile industries. Determinants of Entry By entering into car manufacturing market is very costly and risky as the initial costs required a large capital investment on technologies‚ economics of scale and accessibility to distribution channels has restricted the entry of new entrant to the industry
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