• Test
    2 of appendix) was used to understand the business model of Delta, Delta Express, Southwest and JetBlue. Further the Porter’s Five Forces (Exhibit 4 of appendix), Value curves (Exhibit 3 of appendix) and Value Chain (Exhibit 5 of appendix) are used to carry out an Industry Analysis and to...
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  • Huy Jet Blue
    . Although the five forces analysis by Porter was designed primarily with commercial organizations in mind, it is of most value to JetBlue. 2. What internal resources and assets does JetBlue have that may give it a competitive advantage? JetBlue was able to lobby for exemptions for...
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  • Jetblue: Leadership with Wings
    way!" JetBlue's Porter's Five Forces Model…Applied Porter's Five Forces Model for a competitive environment had a strong impact on the start and growth of JetBlue Airways Corp. Entering an intensely competitive industry and being a substitute for more expensive airlines, JetBlue set its path and...
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  • Jetblue Airways
    investment, and has poor earnings per share. JetBlue also has a high debt-to-asset ratio which shows that they could go into bankruptcy. Although JetBlue has good growth in sales and good liquidity ratios their other ratios are in too bad of shape to recommend buying or holding. Five-forces of...
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  • Working Notes
    to the tune of USD 2 billion, JetBlue announced a 17.6 million profit. Notwithstanding its late entry into the airline industry, the company today is a force to reckon with. Many would believe that JetBlue's success has a lot to with its low fares and in-flight televisions on the back of every...
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  • Jetblue
    Airlines Industry through the use of Michael Porter’s Five Forces Analysis to understand the degree of competitive power and strength of JetBlue Airways. The airline industry can be broken down into three categories: major ($1 billion or more in revenue), national ($100 million too $1 billion in revenue...
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  • Jet Blue
    . Threat of Rivalry The Threat of Rivalry very well may be the highest of Porter’s Five Forces. Within the airlines industry, JetBlue operates in a niche market known as low cost carriers. The general purpose of a low cost carrier is to provide customers with a point to point flight service for an...
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  • Jetblue Airlines
    them into JetBlue. She surveyed the top management team to define the core values they wanted for the organization. The results are the five core values for JetBlue: Safety, Caring, Integrity, Fun, and Passion. The only value that stands above the rest as a priority is safety. Without safety, any...
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  • Jetblue
    , which would be very time consuming. JetBlue also wishes to expand its operations and remain productive and flexible, all while “keeping a small company feeling”. Strategic Analysis: Porter’s Five Forces: 1. JetBlue has a threat of new entrants because of low entry barriers. 2. The buyers of...
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  • Jet Blue
    Professional for all its users. The remote support, easily customizable interface, and user migration tools enabled the airline to implement Windows XP Professional without additional training and support a widely distributed work force with a small IT staff. In addition, JetBlue expects that the...
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  • Jetblue Case Analysis
    various frequent flyer programs. Considering the results obtained by performing the Five Forces analysis, one might notice that the airline industry is an unattractive, difficult industry to enter. At this point, JetBlue could form a strategic alliance with a larger competitor. The collaboration...
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  • Jetblue Capabilities Analysis
    JetBlue to leverage its employee assets in superior ways to please the customer. The five company values mentioned translate well with the average customer. Custom employee benefit packages, along with high pay relative to the industry, allow JetBlue to retain a top management and operations employee...
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  • Jet Blue
    , there is the option of taking the railway, bus or even driving, however, longer distances may prove difficult by the aforementioned means of travel and become less comparable and threatening. Culture Given the market factors at play, JetBlue set out to develop five very clear core values to...
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  • Jet Blue Airways
    1. Conduct an Environmental Analysis (Five Forces Analysis as the chosen analysis method) Understanding and being in touch with the environment of any organisation is critical to being able to function as an ever-changing organisation. Many of the forces for change an organisation experiences...
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  • Management Analysis on Jetblue
    unique amenities that no other airline way offering. When Neeleman establish JetBlue looks and functions, he used he mission and goals to bring humanity back to air travel. JetBlue places a $4 billion order with Airbus Industries to produce seventy-five new A320 aircraft, and commences leasing...
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  • Jetblue Airways Starting from Scratch
    Saturday night stay). At the same time, an unrestricted round trip fare on JetBlue was $158. Local and state leaders were demanding improved fares and service for their constituents. JetBlue stood to benefit from these political forces. But with the congestion in La Guardia and Newark airports, it...
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  • Jet Blue Case
    ) Porter’s five-force analysis of the “low fare” segment of the airline industry • Threat of New Entrants –The more new “low fare” airlines that enter the market, the more saturated it becomes for everyone. There’s a possibility that other airlines will be formed to service the existing market. The...
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  • Jetblue: Managing Growth
    limited the number and seating capacity of flights. Next, we’ll take a look at the Porter’s Five Forces model (micro-environment) to determine the competitive intensity of competitors and the attractiveness of the market. Porter’s 5 Forces Bargaining Power of Customers: High - Customers...
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  • History
    , no frills, enthusiastic work force, price low, load factor high “The Southwest Affect” Imitators had little success- the expanded to quickly, poor decisions regarding route selection, or confronted with fierce competition JetBlue- Successful copycat, low cost, new technology and strong brand...
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  • Jetblue
    Case 26 JetBlue Airlines: Will It Remain “Blue” By: Shurui Sun CONTENTS Part 1: Introduction …………………………………… Page 2-3 Part 2: SWOT Analysis ………………………………… Page 3-6 Part 3: Porter Five Forces Analysis ………………………Page 6-8 Part 4: Financial Analysis ……………………………… Page...
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