• Test
    1) Why are low cost carriers like Southwest and JetBlue more profitable than traditional airlines like Delta? To answer the questions of this case, a strategy audit was carried out for the Airline industry focusing around Delta, Southwest and JetBlue airlines. The tool; “Who, What, How” (Exhibit 2...
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  • Jetblue: Leadership with Wings
    JetBlue: Leadership with Wings "To continue to bring humanity back to air travel." This is the promise JetBlue Airways Corporation has made to its shareholders, customers, and "crew members" in order to build a strong, solid and rapidly growing company. JetBlue uses two significant tools that drive...
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  • Jet Blue Airways
    1. Conduct an Environmental Analysis (Five Forces Analysis as the chosen analysis method) Understanding and being in touch with the environment of any organisation is critical to being able to function as an ever-changing organisation. Many of the forces for change an organisation experiences arise...
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  • Huy Jet Blue
    1. What are key forces in the general and industry environments that affect JetBlue’s choice of strategy? Key forces that affect JetBlue's choice are, for the low-cost airline industry, new entrants with more commercial experience might be the central issue. Sometimes, global forces are driving the...
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  • Jetblue
    On February 11, 2000 JetBlue Airways took off on its first flight. At that time, the company only had two aircrafts and provided service to one destination. In five years, on January 1, 2005, JetBlue became a major U.S. airline as categorized by the U.S. Department of Transportation. The airline achieved...
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  • Jetblue Capabilities Analysis
    Capabilities Analysis of JetBlue Airlines JFK Hub The JFK Airport hub in New York City is a tangible physical resource of JetBlue. This hub provides significant size and location capabilities. The airport is a large population center, with 19 million people within the 60-mile radius. The hub is...
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  • Jetblue Airlines
    JETBLUE AIRLINES OCTOBER 2006 JetBlue started their business in a positive approach, by ensuring the main elements were in place prior to starting operations. Compared to JetBlue's counterparts that started up their airlines in the 1980's and 1990's, JetBlue began with a highly experienced senior...
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  • Jetblue
    Intro/Overview: David Neelman, founder of JetBlue Airlines, started off working with Morris Air in 1984. Neelman became executive vice president for Herb Kelleher, CEO of Southwest Airlines, after its merger of the two companies in 1993. Neelman was asked to step down from his position at Southwest...
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  • Jetblue Airways
    JetBlue is a small passenger airline company that provides a special first class experience with a low budget coach price. JetBlue started out in 2000, by serving 12 destinations and by 2006, serving 33 destinations. JetBlue has been expanding but needs to expand more efficiently to better compete with...
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  • Jet Blue
    carriers. JetBlue is a low cost carrier that was started 1999 by the founder David Neeleman. They were established with the idea of bringing humanity back to air travel and strive to make every part of the passengers experience as simple and as pleasant as possible (JetBlue, 2008). From the...
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  • Jetblue Case Analysis
    JetBlue Airways airline was established by David Neeleman as a low-fare airline with high-quality customer service. His goal was to create an airline that was innovative for the current market. Their main focus was to provide service to areas that were underserved as well as to large cities with overpriced...
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  • Jetblue
    Case 26 JetBlue Airlines: Will It Remain “Blue” By: Shurui Sun CONTENTS Part 1: Introduction …………………………………… Page 2-3 Part 2: SWOT Analysis ………………………………… Page 3-6 Part 3: Porter Five Forces Analysis ………………………Page 6-8 Part 4: Financial Analysis ……………………………… Page 8-13 ...
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  • Management Analysis on Jetblue
    JETBLUE Service Sector Analysis By. Rashi Kenon, Tiffany Taylor, Valerie Nainima 12/5/2007 Table of Content I. Discuss the JetBlue History and Financial report. II. Discuss the JetBlue Sector 1. Size, scope, major competitors A. The service that JetBlue is in B. The service processes...
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  • Jet Blue
    JetBlue Airways JetBlue Airways books Windows XP Professional for efficiency, reliability, and security. Published: December 2001 To maintain its high level of customer satisfaction and build even higher levels of operational efficiency, JetBlue Airways implemented Microsoft® Windows® XP Professional...
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  • Jetblue Airways
    STRATEGIC MANAGEMENT & POLICY COMM 4005 / SP1 MODULE 3 JETBLUE AIRWAYS: A CADRE OF NEW MANAGERS TAKES CONTROL JETBLUE AIRWAYS Question 1 David Neelman’s original strategic vision was to ‘bring humanity back to air travel’ through combing low fares of a discount airline carrier with...
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  • Jet Blue
    JetBlue is a classic success story as to how a single company can change a market. JetBlue, founded in 1999, began with 2 aircrafts, 90 employees, and now faces substantial growth on the horizon. The company’s strategy was to create an airline that “brought humanity back to traveling,” and it all began...
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  • Case Study - Jetblue Airlines
    February 20, 2013 JetBlue Airways Corporation Case Study Report Situation Analysis History JetBlue Airways Corporation was created my David Neeleman. His vision was to create an inexpensive, easy way to travel by airplane. He was quoted saying he wants to “bring humanity back to air travel.” David...
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  • Jetblue: Managing Growth
    JetBlue Managing Growth   JetBlue Case JetBlue’s main strategy is to be a low cost carrier (LCC) and use differentiation as a competitive advantage. The main problem that concerns this case is that JetBlue has the need for slower capacity growth but the exact size of the cuts from each of the...
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  • Working Notes
    difference JetBlue, a six-year old American airline company calls its approach to training the "radical application of common sense". The company attributes its success and repute to this approach. In a year when leading airline companies recorded losses to the tune of USD 2 billion, JetBlue announced...
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  • Jetblue Airways Starting from Scratch
    CEO, Southwest Airlines Ann Rhoades looked up from the stack of papers in front of her and gazed out the window. She watched with pride as a JetBlue plane lifted off from Kennedy Airport. She knew from the departure time that this one was bound for Buffalo. She paused for a moment to reflect on...
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