FIJI Water: Corporate Social Responsibility and Green Washing Introduction Corporations like FIJI Water are forced into having Corporate Social Responsibility (CSR). Corporate Social Responsibility is the idea that businesses need to give back to society as much as they take away. Although companies like FIJI Water produce some type of product for consumers‚ in this circumstance water‚ they are compelled to give back as much as they take away. The issue companies have to deal with is whether
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Case Write Up Fiji Water and Corporate Social Responsibility Objectives of the case: 1. To understand how and why marketers have to embrace CSR to make their marketing strategies sustainable 2. To provide a forum for discussion‚ analysis and decision making on what the company can should do in order to successfully cope with the CSR challenges it faces Assignment Questions Answer the following questions based on your case analysis. 1. What factors contributed to the marketing
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organisation working in the area of sexual and reproductive health in Fiji and other Pacific Island nations. Increasing numbers of HIV/AIDS cases‚ sexually transmitted infections and teenge pregnancies highlighted a lack of knowledge about sexual health and the need for education about condom use within the Fijian community. With a small population of only 900‚00 people‚ HIV/AIDS has the potential to have a devastating impact on Fiji if it is unchecked. To address this problem‚ MSIP utilises modern marketing
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of our global economy‚ these corporations are generally only concerned with one thing…the bottom line. That is‚ maximizing profit‚ regardless of the social or environmental costs.” —David Suzuki Bottling of freshwater from a rare resource in the Fiji Islands‚ and harvesting of cocoa beans via child slave labor in West Africa‚ are both ethically questionable. Business practices from both commodities have little regard on damages inflicted during their production. Ethical issues‚ similarities‚ and
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FIJI Water has recently been accused of greenwashing. Greenwashing is a term that is used to describe companies that mislead their consumers into believing that they are an environmentally safe company. With the threat of global warming due to greenhouse gases‚ many people have become extremely sensitive to companies that aren’t doing their part to keep the world a great place to live for thousands of years to come. This has caused problems for FIJI Water because their business is successful only
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FIJI WATER Problem Analysis: This case traces the establishment and operation of FIJI Water LLC and its bottling subsidiary. The case reviews the growth and market expansion of this highly successful company with the brand name Fiji Water. The company grew rapidly over the past decade and now exports bottled water into many countries in the world from its production plant in the Fiji islands. In context of Fiji’s great marketing success of the FIJI brand‚ particularly the US market‚ the case
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Rachel B 12 October 2013 Fiji Water Advertisement People tend to trust what they see‚ but will that get them sucked into being manipulated by the advertisement world? What people see‚ is not always how it looks. Advertisers are not typically here to help‚ they have one goal; to sell their product and make some money off of their audience. Everyone at some point decides which advertiser to trust‚ and they do that through what the advertiser says. Face it‚ how many people really go and look up
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A. Ideal information required to make the “Go/No Go” Decision The “Go/No Go” decision‚ in the Fiji Water case‚ requires the analysis of several pieces of information which when organized into a Break-Even Analysis‚ and a Customer Lifetime Value analysis would give an ideal solution. To create a Break-Even Analysis‚ the associated Fixed Costs and Variable costs of selling Fiji Water Bottles would be needed. Fixed costs should include all costs of long-term assets‚ equipment‚ utilities such as electricity
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Line Analysis/Evaluation of Fiji Water: Fiji Water and Economical Sustainability Market Trends: The bottled waters market has observed a major growth in the last decades thanks to changes in consumers’ minds. The water products are now preferred to the Sparkling (Sodas) substitutes because customers are being more health-conscious and socially aware. The major threat for Fiji Water came after their attempt to enter the UK’s market‚ when the Tap Water vs. Bottled Water emerged and started to spread
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David Gilmour founded FIJI water. Extracting artesian water filtered from volcanic rock from the Yaqara Range of the Nakauvadra Mountains. In this pristine location with little‚ if any‚ pollution. Gilmour guaranteed the water of “highest purity”. What started as channeling water through a pipe to be bottled soon became a 110‚000 sq. ft. State of the art Bottling plant selling more than 50 million cases not only to the U.S.A. but all over the world. INTRODUCTION As FIJI water became bigger they
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