Executive Summary Fantastik is an all-purpose cleaner made by SC Johnson that has two main product lines; the Fantastik Original and the new‚ more powerful‚ Fantastik Evergreen. These are not just regular chemically made cleaning products but are 100% environmentally safe. Fantastik is currently the market leader with 37.9% and has an extremely loyal consumer base following the SC Johnson brand but they are currently losing market share due to a lack of positioning by the company. One main advantage
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Case: fantastik All-Purpose Cleaners Key Decision: Develop a brand strategy to increase fantastik’s sales and maintain its leadership position in the increasingly competitive all-purpose cleaner market. Problem/Opportunity: fantastik has limited financial resources to promote and develop its brand. Also‚ other heavy price discounting and new higher-priced cleaning products have threatened fantastik’s market leading position. Thus‚ fantastik needs to lower its retail price or innovate product
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Engineering Studies- Household Appliances Macquarie Anglican Grammar School Engineering Report The Vacuum Cleaner By Paul George 2nd March‚ 2007 Summary The vacuum cleaner is a household appliance that cleans by suction. It is generally used on a textured surface‚ such as carpet‚ and is pushed over the surface‚ sucking up dust and dirt as it goes. The suction is created by an air pump‚ a partial vacuum; it creates a difference in pressure between the inside of the machine
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When you hear the name James Dyson you may recall his famous Dyson cyclonic vacuum that came on the market a few years ago. What do you think his next invention will be? Developing new products and managing them through the first several stages of the product life cycle can be a difficult and risky task. Inventor James Dyson learned how to manage an effective product life cycle through trial and error. His experiences have led him to believe that the time has come for an “effective and environmentally
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micro-environment is made up of customers‚ the company itself‚ and its competitors. Customers: The market in which fantastik aims to attract is a consumer market that wants to maintain a clean home. They chase low prices‚ and have little brand loyalty. Because a lot is known about the target market of the brand‚ customers can be easily reached through media and the like. Company: The fantastik brand is a branch of the SC Johnson company. The company was founded in 1886 in Racine‚ Wisconsin. In 2006‚
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Case overview Dyson is the world’s leading company in vacuum cleaner industry with its strength in technology and innovation. James Dyson‚ the creator of Dyson Company‚ introduced innovative vacuum cleaner which eliminated the need for both bag and filter. However‚ as big vacuum cleaner manufactures refused to license for his technology‚ Dyson decided to develop his own manufacturing company. Luckily Dyson was able to sign a deal with Japanese company‚ which funded him in research and development
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Dyson Vacuum cleaner Case study 1. List the steps involved in the development of the Dyson Vacuum cleaner * Design process * Design brief: designed upon the response of consumers‚ engineering team‚ national and international market place * Generating Ideas: several different concepts‚ produced a large number of sketches * Research and analysis: consider factors such as current market conditions‚ competitors etc * The process: designers had to balance ideas about how it
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Residential Robotic Vacuum Cleaner Market in Germany 2014-2018 The robotic vacuum cleaner‚ also called a ’robovac‚’ is a vacuum cleaner that has the ability to function without human intervention within a defined area. It consists of a mobile part‚ a docking station‚ and other accessories to assist its operation. It has a programmed intelligent sensory feedback control‚ which enables it to clean surfaces automatically. Robotic vacuum cleaners are used to clean floors‚ gutters‚ and pools. They
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Problem: Four conditions of any successful operations that require constant maintenance are management strategy (corporate strategy)‚ organizational characteristics‚ business processes and information systems. Company’s resources and capabilities include all of the financial‚ human‚ and organizational assets used by firm to develop‚ manufacture‚ and deliver products and services to its customers. Company "Zoots" before they move further has to answer to the question "What corporate strategy should
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Do you think that James Dyson can repeat the international vacuum cleaner success with the hand dryer market with its Dyson Airblade? Why? Why not? It is highly unlikely that James Dyson will repeat the international vacuum cleaner success with the Dyson Airblade hand-dryer. The main reason is that a vacuum cleaner is a domestic product and the majority of households cater for one. The Dyson Airblade is a device found mainly in public washrooms. It would be too expensive for a household to install
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