• Mktg 227 Review Slides
    behaviour. Characteristics Affecting Consumer Behavior Key Factors • Personal • Psychological • Cultural • Social – – – – Age and life cycle Occupation Economic situation Lifestyle •Activities, interests and opinions •Lifestyle segmentation – Personality and selfconcept...
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  • Adaptation vs Standardization
    , place, promotion, people, physical evidence and process management. These elements are dependent upon a number of determinants which are grouped into" Reasons" and "Factors". Reasons are those behavioral aspects pulling marketing mix elements towards one or the other side of continuum while factors...
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  • Khaledsherif
    Glance Notes 20.1 20.2 20.3 20.4 20.5 20.6 20.7 Concept and Components of Marketing Mix Concept of Product and its Classification Pricing and Factors affecting Pricing Decisions Methods of Price-fixation Channels of Distribution Factors Affecting the Choice of Distribution Channel Promotion 122 Senior Secondary ...
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  • The Project Guideline 2011
    CHAPTER 7 : Promotion Strategy * Factor considered when setting Promotion strategy * Promotion Mix Objectives : Advertising, Public Relation, Direct Marketing, Sales Promotion * Note : Not all kind of promotion mix are used. * Promotion Mix Decisions: Advertising, Public Relation...
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  • syllabus of bst 12th
    elements- Product, price, place, promotion Branding, labelling, packaging- concept and functions .Choice of channels of distribution- factors affecting choice of channel- product related factors, company characteristics, competitive factors, market factors, environmental factors. 246 Unit 12...
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  • Marketing Report
    Objectives…………………………………………………………….05 3.2 Marketing mix strategy…………………………………………………………..06 3.3 Costs……………………………………………………………………………..08 3.4 Organisational Consideration……………………………………………………08 4.0 External Factors Affecting Pricing Decisions 4.1 Market & Demand...
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  • Marketing
    . Promotion: Meaning, importance, and methods of promotion. Different modes of advertising, their merits and limitations; selecting suitable mode of advertisment. 15 IV. Pricing: Meaning and importance of pricing, Factors affecting price determination; methods of price determination - cost based...
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  • An Analysis of Saigon Morin Hotel in Hue City Thorough 7ps in Marketing Strategies
    distribution policy-mix of the hotel. ➢ The analysis of factors affecting the promotion policy of the hotel From the results on the treatment Regression Stepwise regression models, has identified two factors of group policies to promote products is related linearly to detailed reviews of...
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  • Syllabus Divison Business Studies O Levels
    Book: Business Studies 1st Term April-June, 2011 | April-2012 | Ch.19 | The Marketing Mix, Product and Packaging | | Ch.20 | The Marketing Mix, Price | | Ch.21 | The Marketing Mix, Promotion | May, June-2012 | Ch.22 | The marketing mix: place | | Ch.23 | Factors Affecting Production...
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  • Principles of Marketing
    the factors influencing consumer behavior.  discuss the ways in which product, pricing, place (distribution), and promotion affect marketing .  write a simple marketing plan. Required Materials  Kotler, P. & Armstrong, G. (2012), Principles of Marketing, 14th Edition, Pearson. Optional...
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  • Assessing the Marketing Mix of a selected Day Care Center: Introduction
    has developed day care centers through the years. From 1950s, according to a Philippine Presentation, day care centers in the Philippines have actually been decided by non-Filipinos, affecting all Filipino children. Theoretical Framework We have chosen the Marketing Mix model, also known as...
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  • Marketing Reision
    Setting Price Factors affecting price decisions Internal Factors • Marketing Objectives • Marketing Mix Strategy • Costs • Organizational considerations External Factors • Nature of the market and demand • Competition • Other environmental factors (economy, resellers, government) 56 Pricing...
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  • Market Segmentation
    prices for product to reflect changing costs, demand and to account for variations in buyers. There are some factors which is affecting price of product. Internal factors are included marketing objectives, marketing-mix strategy, costs, organizational and considerations. External factors are the...
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  • Marketing
    places to buy the product, the better for the business. • Internal Factors affecting Marketing – Inside the Company and can be controlled. These indicate strengths and weaknesses of the company. Money – working capital, cashflow Marketing – how company currently uses marketing...
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  • Marketing
    entertainment channels such as printed magazines, television shows, television interviews, etc. Factors Affecting the Promotion Mix: There are several factors that may impact the promotion strategy for the prototype from Levis Strauss. These factors include the product lifecycle, target market...
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  • marketing4P's
    . Percentage of sales . Competitive parity method . Objective and task method . Deciding the promotion mix . Advertising, sales promotion, publicity, personal selling, direct marketing . Factors affecting the mix (types of product, push/pull marketing, product life cycle) ...
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  • Marketing Mix
    mix used by the Coca Cola Company reveals a number of issues. For example, the company usually sets different prices for its products after evaluating various factors affecting different markets or geographical segments. The Coca Cola Company also adopts different pricing strategies after evaluating...
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  • Marketing Study Guide
    )- Primary demand- Pioneer promotion- Selective demand- Characteristics of elements of the promotion mix: Advertising- Personal selling- Public relations- Sales promotion- Types of communication: Kinesic- Proxemic- Tactile- Factors affecting choice of promotion mix elements- Push...
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  • Marketing
    2.2 Pricing Strategy 2.2.1Factors affecting pricing decisions (Types of market) The internal factor that affects the pricing decision of Dove is based on marketing strategy, objectives and mix. The Dove Company mostly is working on the market of women’s personal care. Dove has a large range of...
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  • Marketing
    market situation as well as the plan's objectives and highlights) Part 2 2. Environmental analysis (examines environmental factors affecting the brand, its products, and its marketing) A. Macro-environmental factors (how demographics, economic climate, technology, legal and...
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