SUPPLY CHAIN AND LOGISTICS OF COCA-COLA COMPANY 2011 HARSHIT B BAFNA TYBBM (IB) ROLL NO - 06 DECCAN EDUCATION SOCIETY’S BRIHAN MAHARASHTRA COLLEGE OF COMMERCE SUPPLY CHAIN AND LOGISTICS OF COCA COLA PROJECT REPORT Submitted for the fulfillment of requirement for BACHELOR OF BUSINESS MANAGEMENT IN INTERNATIONAL BUSINESS [BBM-IB] Degree Course under University of Pune GUIDANCE: Prof. SushmitaNande Madam A PROJECT BY: HARSHIT BAFNA T. Y. B.
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Coca-Cola was invented in 1886 when a pharmacist from Atlanta‚ Georgia invented the syrup. John Pemberton‚ the pharmacist sold a glass of Coca-Cola for 5 cents and would only sell about 9 a day. Now I believe a 16 oz. drink goes for $1.25 up to $3.00 depending where you are located. Coca-Cola is a worldwide known name brand‚ Germany‚ Mexico‚ and Africa are just some countries that sells the drink products. Unfortunately‚ Mr. Pemberton died in 1888 never seeing how his creation would ever succeed
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COCA COLA is a registered trademark of The Coca-Cola Company in the United States since March 27‚ 1944 Coke products could be found in over 200 countries worldwide‚ with consumers downing more than 1.8 billion company beverage servings each day History of the Coca‑Cola logo Coca-Cola was invented by John S. Pemberton in 1886. ASA Griggs Candler - Founder Revenue - 46.854 billion ( 2013) Interbrand’s best global brand study of 2011‚ Coca-Cola was the world’s most valuable brand LOGO EVOLUTION
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Foundations of Economics for Business and Management Analyze the market for Coca-Cola 04.12.2010 Coca-Cola is perhaps the most popular and well known soft drink worldwide. Almost 98% of people worldwide know the word Coca-Cola and it is available in more than 190 countries. Coca-Cola belongs to the Coca-Cola Company and is only one of the 400 non-alcoholic brands that this company owns. The Coca-Cola Company is one of the largest corporations in the world‚ with a global workforce of
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Company background: The Coca cola company is now a largest soft drink company in the world. Coca cola became the largest manufacturer‚ distributor‚ and marketer of non-alcoholic beverage concentrates and syrups which operate in more than 200 countries. Coca cola was invented on May 1886 by Dr.John Stith Pemberton in Jaco’s Pharmacy in Atlanta‚ Georgia. The name Coca cola was suggested by Pemberton’s book keeper‚ Frank Robinson. He penned the name Coca cola in the flowing script that is famous
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Coca Cola Case Study #3 1. What seems to be Muhtar Kent’s attitude toward Coca Cola’s local communities‚ its brands and its people? Muhtar Kent’s attitude towards Coca Cola’s local communities‚ its brands‚ and its people is ambitious‚ constructive and progressive. He takes pride in the company and the brand Coca-Cola. His attitude and desire for growth of the company reflects in the performance of his employees in a Pygmalion effect. Kent demonstrates a manager who creates win-win situations
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Initiative report Coca-Cola Conference 125 Years of Sustainable Happiness Client: Coca Cola Date: September 21th 2012 Date conference: 24th – 26th April 2013 Declaration 1. This work is composed by us. 2. This work has not been accepted in any previous application for a degree or Diploma‚ by us or anyone else. 3. The work of which this is a
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beliefs toward coca-cola of intensely brand- loyal consumers (perhaps like those who were upset by the new coke in 1985). How might their attitudes and beliefs differ from those of less involved‚ less loyal consumers? What marketing implications would these differences have? 2) Do you think it’s possible for consumers to be loyal to more than one brand of soft drink? What about more than one brand of cola? Discuss the pros and cons of having several brands in a product category (as do coca-cola and Pepsi
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Globalization and the Coca-Cola Company Introduction Today‚ Coca-Cola is one of most well-known brands in the world. This company has continued to gain momentum and growth‚ capitalizing on the rapidly expanding beverage industry and ranking as the largest beverage company in the world. With its push for global market share‚ Coca-Cola now operates in over 200 countries with over 84‚000 suppliers. Currently‚ over 70% of Coca Cola’s business income is generated from non-US sources (Coca-Cola Company‚ 2012)
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Assignment The government charged the Coca-Cola Company with marketing and selling a beverage that was injurious to health. They charged the company with producing a beverage that produced serious mental and motor deficits due to the use of synthetic caffeine. They also claimed that Coca-Cola was misbranded because its name implied that the product contained coca‚ yet it did not contain the whole coca leaf (because the cocaine was removed) and the name constituted a
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