Supply Chain of Coca Cola

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SUPPLY CHAIN AND LOGISTICS OF COCA-COLA COMPANY

2011
HARSHIT B BAFNA TYBBM (IB) ROLL NO - 06

DECCAN EDUCATION SOCIETY’S
BRIHAN MAHARASHTRA COLLEGE OF COMMERCE

SUPPLY CHAIN AND LOGISTICS OF COCA COLA
PROJECT REPORT

Submitted for the fulfillment of requirement for BACHELOR OF BUSINESS MANAGEMENT IN INTERNATIONAL BUSINESS [BBM-IB] Degree Course under University of Pune

GUIDANCE:
Prof. SushmitaNande Madam

A PROJECT BY:
HARSHIT BAFNA
T. Y. B. B. M. (I.B.)
ROLL NO: 06

ACKNOWLEDGEMENT
I Harshit Bafna have a great pleasure and honour and take this opportunity to thank all those who have helped me and have provided able and smart guidance throughout the project. I sincerely thank to Prof Sushmita.Nande for providing me an opportunity to select and work on project on the following topic. I would like to thank her for continuous support and encouragement throughout the project duration. I would also like to thank my friends and family for their support which was moral boosting at all times. I would also like to thank one and all who directly or indirectly helped me in my project.

CERTIFICATE

It is to certify that Harshit Bafna , a student of Third Year, Bachelor of Business Management in International Business, Brihan Maharashtra College of Commerce, Pune in the academic year 2010-11. Has done the project report as per mentioned by University of Pune. He has done all the activities under my guidance and supervision. Hence this project is held valid.

MRS. BHARATI UPADHYE
[Head of the Department
BFT/ BBM-IB]

Prof SushmitaNande madam
Project Guide

Preface

I HarshitBafnahad a great pleasure in studying about the Supply Chain and Logistics. While studying I came to know about the product line and distribution system of Coca- Cola. This project is to understand the product range and different distribution strategies and the distribution network followed by Coca- Cola.

Contents

I. Supply chain and logistics – in brief
II. FMCG industry in India
III. Beverage industry in India
IV. About coca-cola
* Introduction
* History in India
V. Production of coca- cola
VI. Packaging
VII. Product process and range
VIII. Distribution network of coca –cola
IX. Questionnaire
X. Conclusion
XI. Recommendations
XII. Bibliography

Supply chain

Supply chain comprises of vendors that supply raw material, producers who convert the material into products, warehouses that store, distribution centers that deliver to the retailers and retailers who bring the product to the ultimate user. Supply chains underlie value-chains because, without them, no producer has the ability to give customers what they want, when and where they want, at the price they want. Producers compete with each other only through their supply chains, and no degree of improvement at the producer's end can make up for the deficiencies in a supply chain which reduce the producer's ability to compete. A typical supply chain begins with ecological and biological regulation of natural resources, followed by the human extraction of raw material, and includes several production links (e.g., component construction, assembly, and merging) before moving on to several layers of storage facilities of ever-decreasing size and ever more remote geographical locations, and finally reaching the consumer.

An illustration of a company's supply chain; the arrows stand for supplier-relationship management, internal SCM and customer-relationship management.

A diagram of a supply chain. The black arrow represents the flow of materials and information and the gray arrow represents the flow of information and backhauls. The elements are (a) the initial supplier, (b) a supplier, (c) a manufacturer, (d) a customer, e) the final customer.

Supply Chain Management
To ensure that the supply chain is operating as efficient as possible and generating...
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