Project on Big Bazaar Bansankari .Bangalore

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RESEARCH PROJECT REPORT

ON

“A Study on Buying Behavior of Customers in Big Bazaar bansankari”

Submitted for partial fulfillment of award of MASTER`S DEGREE IN BUSINESS ADMINISTRATION

BY

DEBASHISH ROY
MBA – l Year, 2nd trimesters
25th November -25th December

DAYANANDA SAGAR BUSINESS SCHOOL
S M Hills, kumaraswamy layout Bangalore-560078

ACKNOWLEDGEMENT
I take this as an opportunity to thank with bottom of my hear all those without whom the journey of doing my project would not have been as pleasant as it has been to me. Working on my project was a constant learning experience with all sweat and tear which was its due but not without being richly stimulating experience of life time. I am very thankful to Director, Prof. Vijay sarthi for giving me their valuable advice and guidance towards fulfillment of the project Finally I would like to convey my heartiest thanks to all my well wishers for their blessing and co-operation throughout my study. They boosted me up every day to work with a new and high spirit.

Debashish Roy

DECLARATION

I hereby declare that this Research Project entitled, “A Study on Buying Behavior of Customers in Big Bazaar bansankari “written and submitted by me, under the guidance of Mr. kartik, is my original work and that has not been submitted to any other University / Institute previously DEBASHISH ROY

PGDM-2ND TRIMESTER
CERTIFICATE

This is to certify that the Research Project Report entitled, “A Study on Buying Behavior of Customers in Big Bazaar bansankari” for the award of “POST GRADUATES DIPLOMA IN MANAGEMENT from DAYANANDA SAGAR BUSINESS SCHOOL, BANGALORE, has been carried out by DEBASHISH ROY. The Report embodies result of original work and studies carried out by the student himself and the contents of the Report do not form the basis for award of any other Degree to the candidate or to anybody else.

Dr. VIJAYA SARTHI
DIRECTOR Date Dept. PGDM
DAYANANDA SAGAR BUSINESS SCHOOL

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CONTENTS

CHAPTER-I1-8 ,, i) Introduction 2
ii) Objectives of the study 4
iii) Scope of the study 5
iv) Importance of study 6
v) Research Methodology 7-8
CHAPTER-II9-33
Theoretical perspective 10-33 ,
CHAPTER-III34-75
i) Data collection 35-36
ii) Data analysis and interpretations 37-75
CHAPTER-IV76-82
i) Findings of research77-78
ii) Recommendations79-80
iii) Conclusion81-82
CHAPTER-V83-90
Limitations of the study84

Bibliography

LIST OF GRAPHS & CHARTS

1. Customer s monthly income38
2. Customers visit Big Bazaar40
3. Apart from Big Bazaar visit retail outlet41
4. Purpose behind visiting big bazaar42
5. Demand for other retail outlets in a mall43
6. Products mostly purchased by customers45
7. Expenditure pattern of customers coming47
8. Time spent by customers in shopping49
9. Comparison of footfalls in weekdays and weekends51 10. Customers preference of timing to visit big bazaar53 11. List of products and purchasing products on a unplanned basis55 12. Brand preference of customers in big bazaar57

13. Comparison of brand preference on different product category59 14. Mode of payment of customers in big bazaar61
15. Comparison of factors which encourages customers...
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