Factors that determine investment: 1. Marginal efficiency of capital:- The marginal efficiency of capital is called the expected return of capital or expected rate of profit on an investment. PV = R + R + R + …………… + R (1+i) (1+i) (1+i) (1+i) Keynes define the marginal efficiency of capital as “ MEC is being equal to that rate of discount which make the present value of
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Between Market Structures Leslie Maxwell ECO 365/Principles of Microeconomics May 25‚ 2015 Ronald Merchant Differentiating Between Market Structures Microsoft is the software giant responsible for bringing Windows operating system to the PC (personal computer). Microsoft is also a known and well respected company in the global market. The tech giant has dominated the computer industry since 1981. Due to the nature of such a huge company‚ Microsoft has its hands in multiple markets. Microsoft
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different models available in NOKIA handset during the study period(2011-2012). To study the satisfaction level of NOKIA handset user in Assam University during the study period. Sample Size: The sampling process consists of making and implementing decisions with respect to defining the population‚ selecting the sampling frame‚ selecting the sample size. The number of sampling units selected from the total population for investigation is called sample size. The design of a sample size refers a technique
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McDonald’s pricing Strategy Jose J Molina CHARLA SESSION-REED MKT 402-Strategic Market Pricing 02/20/2010 How well does the company create value for its market segments? Explain I have chosen to review the pricing strategy of the fast food company McDonald. I am amaze with the way McDonald’s has dominate the fast food industry. To put it into “marketing speak”‚ when McDonald’s decided to be the family friendly low cost restaurant in the fast food business‚ they were deciding on
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INTRODUCTION AVIS Avis is the Australian largest car rental company‚ with 33% market share across the nation’s airports‚ employing 1000 staffs in 240 locations (Super brands 2009). The company entered Australian market in 1955‚ initially only had a market share of just 10- 11% of the car rental market. In 1962 Robert Townsend joined as President of Avis and introduced a bold advertising campaign focusing on the company’s customer service: “We’re No.2. We try harder!”. The message‚ together with its
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Market Structures Simulation Paper Market Structures Simulation Paper The University of Phoenix – Simulation exercise regarding the company – Quasar who manufactures the “Neutron” Computer. The company was granted a three year monopoly due to its’ patented rights in the year 2003 (University of Phoenix‚ 2009). The Four market models/structures that the learning team is expressing knowledge of are: Pure Competition‚ Pure Monopoly‚ Monopolistic Competition and Oligopoly. The strategic variables
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Research Proposal “An Empirical Analysis of Market and Price Structure of Maize Sector in Kenya” GILBERT KIMUTAI ARAP BOR REG. NO. D.PHIL/046/07 MOI UNIVERSITY SCHOOL OF BUSINESS & ECONOMICS DEPARTMENT OF MARKETING AND MANAGEMENT SCIENCE January 2010 CHAPTER ONE 1 Background to the study Maize is the staple food for the majority of Kenyans‚ as it is to many low-income populations across the countries of Eastern and Southern Africa. According
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Indomie Pricing Strategy One of the four major elements of the marketing mix is price. Pricing is an important strategic issue because it is related to product positioning. Furthermore‚ pricing affects other marketing mix elements such as product features‚ channel decisions and promotion. In this case‚ Indomie is brand of noodle which was produced by PT Indofood Sukses Makmur‚ Tbk. As a leader of brand noodle‚ Indomie has pricing strategies‚ it product-line pricing. They set different price in
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the hands of mainstream users in order to maintain sustained growth. While the early adopters are a great group for launching a product‚ without mainstream use‚ the early success would not be lasting. This is why Apple has decided to use different pricing strategies such as the skimming and versioning. Price Skimming Skimming is referred to as selling a product at a high price; basically companies sacrificing sales to gain high profits. This is employed by companies in order to reimburse their
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Discuss the concepts of limit and predatory pricing. Explain how imperfect knowledge of other firms’ costs or financial conditions can lead to limit or predatory pricing. Limit pricing is when an incumbent firm sets a “low price with the purpose of deterring entry”. Predatory pricing is when an incumbent sets an “‘irrationally’ low price [possibly below cost] so other firms can’t compete” forcing existing firms to exit the market. Both pricing strategies require at least two periods: the first to
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