Concepts in Quantitative Methodology Arnes Hadzic Generalizability - It is primarily a methodology used to characterize and quantify specific sources of error that contaminate the observed measurement of interesest in order to have future research be more error free. In other words‚ if something has often happened in the past‚ it will likely happen in the future (Lee & Baskerville‚ 2003). In research that is extremely important because once researchers have collected enough data to support their hypothesis
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take a 6-12 month sabbatical‚ with a call option on their services. Others try alternatives like more communication‚ hand-holding‚ and the like. Problem statement. How can employee loyalty be maintained during periods of downsizing? 2. For the following case titled Sleepless Nights at Holiday Inn (published in Business Week and adapted here): a. Identify the problem b. Develop at least four hypotheses. Sleepless Nights at Holiday Inn Just a few years ago‚ Tom Oliver‚ the Chief Executive
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Broadway café located in downtown is a coffee shop inherited from the owner’s grandfather. Although grandfather who gained wealthy business knowledge was an expert to run his coffee shop‚ the business still declined after his passed away. As we know from the history of Café‚ it had no Website and used little marketing with effective operations. Furthermore‚ the information of client names and family receipts are stored in grandfather’s memory only. Recently‚ as the risk of competition arises‚ Café needs
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Research Methods Abstract Every research study begins with a problem that researches want to solve. For every problem to be researchable it must be the one that can be studied by collecting data and analyzing it. The steps without which the data collected will not move on into research process are: stating the problem‚ designing the research question and developing a hypothesis and/or purpose statements that will be supported at the end of the study. The first thing a researcher needs to
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The research process serves many purposes. It attempts to better understand‚ explain‚ or provide answers to various phenomena (Shi‚ 2013). Data is collected by researchers and analyzed to arrive at conclusions and present an interpretation of this analysis (Shi‚ 2013). However‚ before the data can be collected and analyzed researchers need to conceptualize the study to be conducted which includes understanding the aims and objectives of their investigation‚ and developing research questions (Shi
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Slide 1 Role of Marketing Research 1. To provide information to decision makers in the marketing department of an organization 2. Types of decisions – 1. Strategic and 2. Tactical 3. Strategic Decisions- Related to Segmentation of the Market‚ Target Market Selection‚ and Positioning of the Product 4. Tactical decisions- Related to the 4 Ps of marketing – Product‚ Pricing‚ Promotion and Place (distribution) LEVEL 1 (Strategic) Marketing Strategy Segmentation Target Market Selection Positioning
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It is dangerous to be different to the rest of society. Identity states how ones need to be. It is a self-representation of ones interests‚ relationships‚ social activities and more. Sometimes‚ when ones identity is totally different to the rest of society‚ it will be dangerous because of bullying or discrimination. However‚ it is needed to be different to the rest of society in order to be ourselves. It is dangerous to have different appearance or style of clothing to the rest of society.
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RESEARCH METHODS VARIABLES AND HYPOTHESES Begin with stating the research question‚ the purpose of the research‚ the resources needed‚ and a plan for the research‚ including a model of the phenomenon under study. Where do research ideas come from? Curiosity; experience; need for deciding or acting; job; school; building on or contesting existing theory; available funding; etc. A preliminary research proposal‚ in one or two pages‚ a. states the research question b. states
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Cabral ‚ when interviewed points out that the school cafeteria is in need of more comfortable seating and bigger television screens around the eating area. “To attract and entertain students on their free time in school‚” she added. In which that could be true in most cases. By adding or upgrading the entertainment at the school cafeteria students would be more fascinated. Meaning that more students wouldn’t just go up to the school cafeteria for food but for entertainment purposes as well. Especially
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BUSINESS RESEARCH METHODS CASE STUDY: SHELL DATE OF SUBMISSION: 25th March‚ 2015 SUBMITTED TO: MEENAKSHI RAWANI SUBMITTED BY: GROUP NO.2: TORAL BHANSALI RONARK BHARDWAJ GAURAV CHORARIA RISHAB CHOUDHARY Q1. Suppose you were asked to develop a sampling plan to determine what a “premiere company” is to the general public. What sampling method would you use? What is the target population? What would you use for a frame? Could you use a combination of two
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