M1: Explain‚ with examples‚ how different market research methods are appropriate to assist different marketing situations. Looking back at the market research methods that could be used to collect information‚ methods such as questionnaires/ survey‚ observation‚ focus groups‚ experimentation‚ internet‚ website monitoring etc. I am going to select 3 primary and 3 secondary methods of research from the ones I have written about. I have chosen 3 primary researches which are: • Focus groups • Surveys
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THE MARKETING MIX IS AN OLD TOOL. NEW TENDENCIES AND THEORIES WORK BETTER NOWADAYS Many firms use a variety of methods to make strategic marketing decisions in order to grow‚ compete‚ be first-positioned or just high-positioned‚ or to maintain themselves in the market. But there is one method‚ which is very applied by companies to make relevant decisions. It is usually called the marketing mix of the four P’s. A variety of testimonies and opinions to show that the four P’s‚ according to my opinion
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Unit 1- Communication in a Business Environment LO-1 1.1 Explain why different communication methods are used in the business environment Different communication methods are used in the business environment because the purpose of communication is for humans to be able to understand each other for different reasons. So if we develop a range of communication skills we can use them to help‚ learn or explain something to people. We also communicate to help one another‚ listen to each other’s problems
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A store that sells health care products and medicine. Customers can buy both over-the-counter and prescription medication at a drug store. It is not uncommon for drug stores to carry other frequently used household products and merchandise. The terms pharmacy and drugstore are often used synonymously; however‚ while they may appear to have some similarities‚ there are vast differences between the two. The only thing they have in common is that both sell medications to customers. The differences
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PROBLEM AND ITS SETTING INTRODUCTION An Internet café or cybercafé is a place which provides internet access to the public‚ usually for a fee. These businesses usually provide snacks and drinks‚ hence the café in the name. The fee for using a computer is usually charged as a time-based rate. Internet cafés are a natural evolution of the traditional cafe. Cafés started as places for information exchange‚ and have always been used as places to read the paper‚ send postcards home‚ play
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Internet Cafe Business Plan Executive Summary JavaNet‚ unlike a typical cafe‚ will provide a unique forum for communication and entertainment through the medium of the Internet. JavaNet is the answer to an increasing demand. The public wants: (1) access to the methods of communication and volumes of information now available on the Internet‚ and (2) access at a cost they can afford and in such a way that they aren’t socially‚ economically‚ or politically isolated. JavaNet’s goal is to provide
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1.1 Explain why different communication methods are used in the business environment. Different communication methods succeed in putting across the right message in a clear‚ unambiguous way that gets noticed by the target audience‚ whilst also saving on time and cost. Two main types of communica- -tion methods used- verbal and written. The best medium will be chosen according to the situation. For example: face to face or telephone methods will be used if any wards need delivery of some equipment
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value: Market Research in Business H/502/5427 BTEC National 10 Guided learning hours: 60 Aim and purpose The aim of this unit is to enable learners to develop an understanding of the fundamental concepts that underpin why businesses collect data about their market‚ how they collect and interpret it and how it can be used to support marketing decisions. Unit introduction It is generally accepted that having the appropriate information is the foundation of all good business decisions‚ and marketing
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An internet café or cybercafé is a place where one can use a computer with Internet access‚ most for a fee‚ usually per hour or minute; sometimes one can have unmetered access with a pass for a day or month‚ etc. It may serve as a regular café as well‚ with food and drinks being served. | | [pic] Cyberia: one of the world’s first Internet cafés‚ London‚ 1994 The internet cafe phenomenon was started in July 1991 by Wayne Gregori in San Francisco when he began SFnet Coffeehouse Network. Gregori designed
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All the hardware or devices need to be connected each other to the Local Area Networking (LAN)‚ to enable them share one internet line to get connected to the Internet. This is a basic idea on how to connect all your hardware to the LAN. Connecting the Computers All PCs have to connect to the switch/hub‚ which are merge as a LAN. A local area network (LAN) is a group of computers and associated devices that share a common communications line and typically share the resources of a single processor
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