Internal Marketing Issues in Service Organizations in Malaysia Norbani Che Ha‚ Raida Abu Bakar & Syed Izzaddin Syed Jaafar* Internal marketing is an important concept where firms apply marketing tools to attract and retain the best employees‚ which will later affect business performance. The study has identified constructs (interfunctional coordination & intergration‚ customer orientation‚ marketinglike approach‚ job satisfaction‚ empowerment‚ employee motivation‚ quality of service‚ employee development
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ENVIRONMENTS How Environments Shape the Organization Columbia Southern University MBA 6001- 10F-3B12-S2 6150-3 Dr. Betty Ross February 22‚ 2012 Table of Contents Executive Summary 3 Section 1: Defining Organizational Environment 4-5 Section 2: The Organizational Culture 5-7 Section 3: Organizational Competition 8 Section 4: Organizational Change and Development/Problem Analysis 9-10 Section 5: Stakeholders in the Organization 11-12
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and evaluate customer service to internal customers - Knowledge Questions 1. Understand the meaning of internal customer 1.1 Describe what is meant by internal customer Internal customers are people within your own organisation such as employers or colleagues who you provide a service for‚ e.g. 2. Know the types of products and services relevant to internal customers 2.1 Describe the products and services offered by own organisation to internal customers 3. Understand how to deliver customer
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orchestrating critical restructuring in the IT system to support the company’s growth and operations. The current IT system lacks integrity and support from the many leaders and users in the organization. Project delays‚ bad information‚ customer complaints and managing human capital are contributors to the current environment. Kate faces a lack of time and appropriation of talent from the current organizational structure. Kate must form a team‚ tackle multiple challenges and develop a path to achieve
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Learning Organization: Answer to Organizational Growth Introduction Organizations are established to fulfil various needs of the people. The organizational objectives could be achieved via the organization’s growth-oriented mechanism which is inevitable in today’s competitive world. However‚ the most important factor which needs to be taken into consideration towards achieving the objective is the people or staff members who directly have impact on the productivity of the product or services
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THE CHANGING ORGANIZATION Our world is filled with organizations. We put our children into day-care organizations. We work at for-profit or not-for-profit organizations. We rely on organizations to deliver the services we need: food‚ water‚ electricity‚ and sanitation. We depend on health organizations when we are sick. We use religious organizations to help our spiritual lives. We assume that most of our children’s education will be delivered by formal educational organizations. In other words
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What important role do customers play in the quality management of an organization? The most important asset of any organization is its customers.An organization’s success depends on how many customers it has‚how much they buy‚ and how often they buy.Customers that are satisfied will increase in number‚ buy more‚ and buy more frequently.Customer satisfaction is not an objective statistics but more of a feeling or attitude. If customers are happy with a product or a service they have purchased
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of Learning Organization * A learning organization is an organization‚ which facilitates the learning of all its members and continuously transforms itself. ( Pedler‚ Boydell and Burgoyne‚ 1992) * A learning organization has managers who create an environment where the behaviors and practices involved in continuous development are actively encouraged. (Honey‚ 1996) * An organization in which learning is valued‚ and consciously managed and supported. A learning organization develops and
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the Organization Abstract (150 words) The purpose of this article is to discuss why creativity in the organisation is important for the next generation manager and how it could impact on the future of a business. This paper also highlights the challenges‚ importance of creativity‚ how management can address these in the future business environment in the next 5-10 years and to focus on how future managers affect creativity through their efforts to nurture a work climate that supports creative
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Executive MM Program Class 41 May 7-August 10‚ 2012 AGENDA: What is an organization Ways of looking organizations Organizational Design‚ Organizational Structure Organizational Design and Strategy Organizational Design and Technology Organizational Design and Environment Organizational Trend ORGANIZATION ??? A tool used by people to coordinate their actions to obtain something they desire or value A response to and a means of satisfying some human needs
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