Promotion Promotion Chapter Fourteen: Communicating Customer Value: IMC Strategy Chapter Fifteen: Advertising and Public Relations Chapter Sixteen: Personal Selling and Sales Promotion SBMT 5030 Prof. Joseph Salvacruz Department of Marketing HKUST Topic Outline The nature of integrated marketing communication The communication process and steps in developing effective marketing communication Setting the promotion budget and factors that affect the design of the promotion mix
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MLA Exercise 1. What does the acronym MLA stand for? What are the other two major citation methods called? MLA stands for Modern Language Association. The other two major citation methods are in text citations and Works cited page. 2. Why is it important to know MLA style? What four purposes does this documentation style serve? It is important because it helps the reader find the source that was used in the essay if they are looking forward to further information. It is important to use
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ORGANIC CHEMISTRY LAB I IR INTERPRETATION EXERCISE NAME ______________________________________________ ASSIGNMENT GRADE __________ Total points: 100 Assign one of the structures A – J presented on page 2 to each of the IR spectra provided (1 – 10). Base your assignment on one or more key frequencies‚ according to guidelines presented in the recitation notes and on p. A19–A31 of your textbook. Especially useful are p. A19 and A20. For each spectrum do the following: 1. Mark key absorption frequencies
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Evaluate the Settlement of 27BCE The primary concerns of Octavian were the glory of the empire‚ the glory of Rome and most-importantly self-preservation. In January 27BCE Octavian announced to the Senate that he was renouncing all his powers and provinces‚ placing them at the disposal of the people‚ an attempt at ‘restoring the Republic. The results of this can be seen to fulfil Augustus’s concerns‚ reflected in his retention of high status and importance as well as increased safety in his position
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IFRS 10 VS. IAS 27 1 IFRS 10 - OBJECTIVE To establish principles for the presentation and preparation of consolidated financial statements (CFS) when an entity controls one or more other entities. 2 IFRS 10 – OBJECTIVE(STANDARDS) Requires a parent entity to present CFS Defines the principle of control and establishes control as the basis for consolidation Set out how to apply the principle of control to identify wheteher an investor controls an investee and
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MGMT 426 Due 9/27 by Digital Dropbox Homework #1 – Forecasting No assignments will be accepted after 9/29 You are encouraged to work in pairs. While you may still work individually; the same amount of work is required to complete the assignment. If you work in pairs‚ both parties MUST be present while working on the assignment. If one person (A) understands the material better than the other person (B)‚ it is A’s responsibility to explain the material to B and it is B’s responsibility
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AMERICAN PAGEANT QUESTIONS- CHAPTER 27: THE PATH OF EMPIRE HREF="http://www.historystuff.net/apcr.html" 1. What were the economic reasons for expansion by the late 1800s? – There were new markets emerging. 2. What was Josiah Strong’s rationale for expansion? – To spread American Religion throughout the North American continent and weak countries. 3. How did Alfred T. Mahan impact American expansion in the late 1800s? – He strengthened naval power. 4. What was James Blaine’s
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Unit 27 – Managing Challenging Behaviour Challenging Behaviour: “A person ’s behaviour can be defined as "challenging" if it puts them or those around them (such as their carer) at risk‚ or leads to a poorer quality of life. It can also impact on their ability to join in everyday activities. Challenging behaviour can include aggression‚ self-harm‚ destructiveness and disruptiveness. Challenging behaviour is often seen in people with conditions that affect communication and the brain‚ such as learning
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Unit 27 - Support Children and Young People’s Health and Safety CYPW LEVEL 3 Outcome 1 - Understand how to plan and provide environments and services that support children and young people’s health and safety These are the following principles to consider when you are planning safe environments or activities with children. Most of them are just plain common sense‚ just remember though everyone is an individual and may have particular needs. The following points will help you in your planning:
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Is Marketing Management an artistic exercise or a scientific exercise? The marketing concept focuses on customer analysis‚ competitor analysis‚ and integration of the organisation’s resources to provide customer value and satisfaction‚ as well as long-term profits (Pride et al. 2007‚ p. 13). To gain customer’s satisfaction‚ organisations need to respond to ever-changing customer needs in a timely manner. Being too concerned about the analysis result has a risk of giving marketers a narrow view
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