you can fight a hundred battles with no danger of defeat’. Hence‚ the company must make marketing plan systematically‚ in terms of its objectives and missions‚ if it pursues maintaining a high level of operating efficiency‚ and achieving above-average returns. The role of situation analysis Situation analysis is an essential first step in the process of marketing plan. Jain (2004) states situation analysis is an important way in terms of forecasting the shape of things‚ analyzing strategic alternatives
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Why are objectives so important and how do we define and refine them? Objectives can be defined as a mission‚ purpose‚ or standard that can be reasonably achieved within the expected timeframe and with the available resources. In general‚ an objective is broader in scope than a goal‚ and may comprise of several different goals. Objectives are the most basic planning tools underlying all planning and strategic activities. They serve as the basis for policy and performance appraisals‚ and act as
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I. MARKETING OBJECTIVES 1) We want to encourage our costumer especially the youth to enjoy eating fruits and vegetables.. 2) To give nutritious and good quality product. 3) To be good competitor in the market. II. MARKETING STRATEGIES Advertising Shabur use print media like tarpaulins for our stall that will post in the school bulletin boards. Personal selling We will promote product by informing students and we will conduct also room-to-room visit to inform them personally about our
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Organizational Goals‚ Strategies and Tactics XXXXXXXX XXXXXX MGT460: Leadership Priorities & Practice (CUN1228A) Instructor Kyla Williams Monday – July 30‚ 2012 Organizational goals‚ strategies and tactics should be tied into an organization’s mission and vision. The strategic goals and objectives should support the goals of the mission and vision of the organization. The organizations’ leaders should work closely with its board of directors‚ executive director‚ managers and
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Current Marketing Situation Situational Analysis including Threats and Opportunities Analysis and Objectives and Issues This section describes the situation surrounding your business or organization‚ including details of your business or organization‚ the general market place in which you are competing‚ your competition‚ and any other aspects that are relevant to the situation and surrounding environment. The best format for this is SWOT. Week Three Section 2: Target Marketing and Marketing Mix
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STRATEGIC OBJECTIVES Increased market share. Higher quality products to enhance the positioning. Lower costs relative to key competitors. Broader lines and attractive products consumer. Better service to customers. Loyalty or addition of new clients TYPES OF STRATEGIES Segmentation and Positioning Basic Competitive Strategies Porter Growth Strategies Strategies against the competition Launching new products PORTER COMPETITIVE BASIC STRATEGIES Competitive advantage
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Contents Executive Summary … …………………… ……………...……………………………… 3 Introduction ……………………………………………...…………………………………4 Methodology ……………………………………………………………………………… 5 Body of Assignment Task 01…………………………………………………………………………………… 6 1. Zaid Tea Company………………………………………………………………………6 1.1 About Zaid Tea…………………………………………………………………………6 1.2 Products and Main Brands…………………………………………………..…………7 1.3 Services………………...………………………………………………….……………8 Task 02……………………………………………………………………..……………….9 1. What Is Marketing Orientation………………………………………………………
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Price elasticity: products with high quality or being highly processed tend to be inelastic demand‚ while row materials are usually elastic. For example‚ a price increase in a car only leads to little decrease in demand‚ in the contrary; a price increase in oil could leads to huge change in market. Market-skimming pricing: two examples came to my mind when I saw this concept‚ Samsung and Apple. As I know that‚ Samsung often set an extremely high price when they release a new cellphone‚ after few
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Tactics are the substance of strategy. They comprise what is done pursuant to strategic planning. The strategic phase of planning has thinkers determining ways to achieve stated goals. Simply stated‚ they plan how people need to act in order to attain the objectives for which the strategy is to be used. Tactics‚ on the other hand‚ are the very actions that are necessary to carry out the strategy. Strategies can be a combination of a number of tactics with the involvement of several different people
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Environmental Analysis of Dell Organization Dell’s external environment identifies all the current conditions and forces that affect its strategic options and define its competitive situation. It consists of three main sectors: the Remote Environment‚ the Industry Environment‚ and the Operating Environment. All of these environmental sectors affect the firm’s operations both on an international and domestic level. Remote Environment In recent years the computer hardware industry has experienced
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