Marketing Objective

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I.MARKETING OBJECTIVES
1)We want to encourage our costumer especially the youth to enjoy eating fruits and vegetables.. 2)To give nutritious and good quality product.
3)To be good competitor in the market.

II.MARKETING STRATEGIES

Advertising
Shabur use print media like tarpaulins for our stall that will post in the school bulletin boards.

Personal selling
We will promote product by informing students and we will conduct also room-to-room visit to inform them personally about our product and giving them flyers. Also in addition of staff and faculty we will give flyers.

Sales Promotion
Shabur will have a free taste of our product in our opening in order to know if it will catch the taste of the customer.

Publicity
In the near future, Shabur is looking forward to be known in the market and to put up other branches. Shabur will use their local publicity measures whether it is a news article appearing in the local newspapers, or a radio ad promoting our products of burger and shakes but with the added health benefits. Direct Communication

Shabur has a website www.shabur.com.ph in where costumers can ask information engaging the business. This website can help costumers to access on how to franchise and the entire product. EXECUTIVE SUMMARY

This marketing plan is for “Shabur which is a snack stall which will go to open on June 2010 at STI College at J. Catholico Avenue, General Santos City. In partnership of Anthony Binas, Kristel Jade Tayco, Donalyn Cabili, Jericka Joy Dava and Noriel Basilio. “Shabur” named after the product that we offer. “Sha” means shake and “bur” means burger. It is unique because our burger patty is made of tuna with banana blossom and cookies ‘n cream shake with banana that surely delicious and nutritious. The marketing goal is to encourage our costumer especially the youth to enjoy eating fruit and vegetable. To give nutritious and good quality product and to be good competitors in the market, we have our...
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