Current Marketing Situation Situational Analysis

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Week Two
Title and Subject Your name
Course number
Name of your new business, current small business, civic organization, or church project Brief description.

Week Three
Section 1: Current Marketing Situation Situational Analysis including Threats and Opportunities Analysis and Objectives and Issues This section describes the situation surrounding your business or organization, including details of your business or organization, the general market place in which you are competing, your competition, and any other aspects that are relevant to the situation and surrounding environment. The best format for this is SWOT. Week Three Section 2: Target Marketing and Marketing Mix

This section describes the need you are trying to meet with your product or service, the demand for your product, your target market and why you chose this specific target market. Be sure to read the guidelines and address the points raised on page This section describes the mix that will make you successful, including the details of your product or service, pricing, how you will advertise and attract customers. Creativity and thinking outside the box is what may mean the difference between success and failure. You should search the Internet for similar product or services to get new ideas from your competition. Week Four

Section 3: Marketing Strategy
Implementation and Control
Up to this point you have described your business or organization, your market place, your competition, your product or service, your target market, pricing, and how you will advertise and attract customers. Now, you need to provide a detailed timeline of tasks that must be done to get everything ready, get the right staff in place, and attract and serve your first customers. You should also provide a description and examples of projected radio, TV, and print ads. Week Five

Section 4: Financial analysis -Action Programs and Budgets
This section describes your projected sales, expenses, and...
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