Prototype Electronic Bus Ticket using Integrated Smart Card Reader 1. Project Introduction Electronic ticketing implements proper arrival and departure bays. This is for convenience of the passengers using such public transport. An electronic ticket carries the same information as a paper ticket. The major difference is an electronic ticket is located in a computer database. It is an electronic record of the traveller’s reservation containing information such as the time‚ date and place
Premium Public transport Smart card Bus stop
Marketing Chapter 8 Product‚ Services‚ and Branding Strategy 1 Product‚ Services‚ and Branding Strategy Topic Outline • What Is a Product? • Product and Services Decisions • Branding Strategy: Building Strong Brands • Services Marketing 2 What Is a Product? Products‚ Services‚ and Experiences Product is anything that can be offered in a market for attention‚ use‚ or consumption that might satisfy a need or want. • Apple IPod‚ Toyota‚ Caffé Mocha at Starbucks Service is a form of product that consists
Premium Marketing
Combating Products & Services Summary: This article revolves around the concept of hybrid solutions i.e.‚ combining products and services into innovative offerings to attract more customers and provide superior value to them. The article identifies two basic characteristics of any offering- complementarity (when used together) and independence (used separately) based on which four types of hybrid offerings emerge. These are as follows: i. Flexible Bundle: These bundles (of product and service) are
Premium Quality of service
CHAPTER 4 PRODUCT and SERVICE DESIGN 1. Why is product or service design strategically important? For the success and prosperity of an organization. It has an impact on future activities. Consequently decisions in this area of the most fundamental that managers must make. 2. List some of the things that product and service design does. 1) Translates customer wants and needs into product and service requirements. (marketing‚ operations) 2) Develop new products and services
Premium Design Engineering
Instructor: Dr. Adelheid Thieme Fall 2003 Anti-Intellectualism: Why We Hate the Smart Kids The football team from Mountain View High School won the Arizona State Championship last year. Again. Unbeknownst to the vast majority of the school’s student body‚ so did the Science Bowl Team‚ the Speech and Debate Team‚ and the Academic Decathlon team. The football players enjoyed the attentions of an enthralled school‚ complete with banners‚ assemblies‚ and even video announcements in their
Premium Anti-intellectualism Intellectual 2003
On Tuesday‚ March 14th‚ Samsung‚ the South Korean Leviathan‚ launched the sale of the Samsung Galaxy S-4 smart phone. Samsung has been locked in a very bitter and fierce battle with Apple‚ Inc. The two companies are at the top of the universal pyramid of global telecommunication companies‚ who are all jockeying for position in the burgeoning $ 219 billion market for smart phones and computer tablets. After months of anticipation‚ Samsung has finally unveiled their brand new flagship
Premium Apple Inc. Mobile phone Smartphone
2/3/2010 CHAPTER 5 Product and Service Strategy and Brand Management Slide 5-1 AFTER READING THIS CHAPTER YOU SHOULD BE ABLE TO: 1. Explain the offering concept and offering mix portfolio. 2. Describe how the marketing manager modifies the offering mix. 3. Identify and describe the stages in the new-offering development process. 4. Identify and describe the stages in the product life cycle. Slide 5-2 1 2/3/2010 AFTER READING THIS CHAPTER YOU SHOULD BE ABLE TO: 5. Explain the
Premium Marketing Brand management Brand
Product and Service Strategies Smartphones The smartphone and tablet market continue to produce impressive growth and will persist in doing so over the next two years. The market should then transition from the growth stage to the maturity stage. During this stage‚ the key to success will be industry players ’ ability to differentiate their products from the competition and capture profit via margin expansion in a setting of production and manufacturing adaptations.1It seems as if Smartphones are
Premium Mobile phone Digital audio player
Electronic Commerce: Products and Services Learning Objectives Upon completion of this chapter‚ you will be able to: 1. Describe electronic retailing (e-tailing) and its characteristics. 2. Define and describe the primary e-tailing business models. 3. Describe how online travel and tourism services operate and their impact on the industry. 4. Discuss the online employment market‚ including its participants‚ benefits‚ and limitations. 5. Describe online real estate services. 6. Discuss
Premium Electronic commerce Online shopping
Article Review 1 References: Myers‚ D.G. (2010) Psychology (9th ed.)New York: Worth. Myers‚ (2007- 2008) Scientific American Psychology Reader. New York: Worth. Summary The article titled “The Secrets to Raising Smart Kids”‚ by Carol S. Dweck has many key concepts and interesting points. Most of the people presume that outstanding and superior intelligence or ability is a key to success. More than three decades of research indicates that exaggeration on talent or
Free Intelligence